XA Produces Interactive Environments for CMT's Miss America Pageant January 24th Through the 26th, 2007
26 January 2007 - 2:45AM
PR Newswire (US)
NEW YORK, Jan. 25 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB:
XAIN), a major national event marketing firm that serves many
Fortune 500 companies, reports that it has been selected by CMT as
the event production agency for three interactive environments
showcasing the brands Campbell's, Trident and Benefiber at MISS
AMERICA 2007 in Las Vegas, NV. The environments, designed to host
the pageant contestants and their guests, take place the week prior
to the pageant on Wednesday, January 24, Thursday, January 25 and
Friday, January 26, 2007 at the Aladdin Resort & Casino in Las
Vegas, Nevada. The Miss America Pageant will take place on January
29, 2007. As the production company, XA will design, develop and
manage all required elements of the interactive environments to
create a highly stylized and integrated program. The rooms will
allow pageant contestants and guests direct interaction with the
brands creating a unique branding experience. The Campbell's
environment takes place from noon to 4 p.m. and will serve as a
healthy lounge for guests to sample Campbell's edibles. The Trident
Room will open for guests in the evening offering a cool, relaxed
atmosphere for guests including DJ, snow cones and an oxygen bar.
The Benefiber installation will be available in the mornings
beginning at 7 a.m. and will feature Benefiber Health smoothies
from the Plexi Branded bar as well as an on-hand nutritionist to
advise guests of health and dietary matters. Joe Wagner, CEO of XA,
states, "We are thrilled to have a relationship with CMT and the
Miss America Pageant. We are proud that XA will be given the
opportunity to showcase design logistics and production
capabilities to support the Campbell's, Trident and Benefiber
brands during this prestigious annual event." "Miss America is an
iconic American brand," adds Anthony Barton, Vice President of
Integrated Marketing, CMT. "Using the team at XA to activate our
program sponsors on-site is the perfect way to associate them with
the Miss America franchise and allows each sponsor to provide
needed support for the contestants during the week leading up to
the 2007 Miss America Pageant." Marketers spent an estimated $171
billion in event marketing in 2005, up 3% from the previous year.
In addition, 96% of marketing executives reported that they use
events in their marketing mix according to PROMO's survey of event
marketing executives. (Source: PROMO Magazine, April 2006) About
CMT CMT, America's No. 1 country music network, carries original
programming, specials, and live concerts and events, as well as a
mix of videos by established country music artists and new
cutting-edge acts, including world premiere exclusive videos.
Founded March 6, 1983, CMT, owned and operated by MTV Networks,
reaches more than 83 million households in the United States. Go to
country music's biggest web site at http://www.cmt.com/. About Miss
America Organization The Miss America Organization is one of the
nation's leading achievement programs and the world's largest
provider of scholarship assistance for young women. Last year, the
Miss America Organization and its state and local organizations
made available more than $45 million in cash and scholarship
assistance. For more information, go to
http://www.missamerica.org/. About XA XA is a holding company for
several wholly-owned subsidiaries, one of which is The Experiential
Agency, Inc., an Illinois corporation. The Experiential Agency,
Inc. has offices in Chicago, New York and Los Angeles from which it
provides corporations and highly visible brands with comprehensive
event marketing, public and media relations, design and production
services. Since 1989, the XA team has been the creative force
behind prestigious, national projects for such clients as The NBA,
Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus,
Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates
Airline. In 2003 and 2004, Special Events Magazine ranked XA as one
of the "Top 50 Powerhouse Event Companies in the World." Forward
Looking Statements This press release contains forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. In particular, when used in the preceding
discussion, the words "believes," "expects," "intends," "will,"
"anticipated," or "may," and similar conditional expressions are
intended to identify forward looking statements within the meaning
of the Act and are subject to the safe harbor created by the Act.
Except for historical information, all of the statements,
expectations and assumptions contained in the foregoing are forward
looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by
management are not necessarily the most likely and may not
materialize. In addition, other important factors that could cause
actual results to differ materially include the following: business
conditions and the amount of growth in the company's industry and
general economy; competitive factors; ability to attract and retain
personnel; the price of the Company's stock; and the risk factors
set forth from time to time in the Company's SEC reports, including
but not limited to its annual report on Form 10-KSB; its quarterly
reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC
BB: XAIN) takes no obligation to update or correct forward-looking
statements and also takes no obligation to update or correct
information prepared by third parties that is not paid for by the
Company. For more information, please contact: Amanda Shipp XA
312-239-2370 DATASOURCE: XA, Inc. CONTACT: Amanda Shipp of XA,
+1-312-239-2370, Web site: http://www.expagency.com/
http://www.cmt.com/ http://www.missamerica.org/
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