A&W Opens Ontario's First New Urban Concept Restaurant in the Heart of Toronto's Yonge Street
29 January 2011 - 12:00AM
PR Newswire (Canada)
TORONTO, Jan. 28 /CNW/ -- TORONTO, Jan. 28 /CNW/ - A&W Food
Services of Canada Inc. (TSX: AW.UN) today announced the Grand
Opening of its inaugural Ontario location for its new Urban Concept
restaurants at 496 Yonge Street on Friday, January 28. With more
and more Canadians living and working in Canada's growing urban
centres, this new "urban A&W concept", brings the iconic burger
family, frosty mugs of legendary A&W Root Beer™ and a few
delicious new urban focussed menu items to a new group of
customers. Friday's grand opening in Toronto is the first in
Ontario, on the heels of 4 successful openings, three in downtown
Vancouver and one in Calgary. A&W plans to open
additional urban concept restaurants in Toronto, Vancouver, Calgary
and Montreal. "We are excited about this new A&W restaurant
concept for our urban customers here in Toronto," said A&W
President and CEO Paul Hollands. "We have seen great success with
the Vancouver urban locations we opened in the last several months.
There has been tremendous growth here in Ontario over the last
couple of years with 15 restaurants opening in 2010. We are
thrilled to provide A&W's great taste, quality and service to a
new generation of busy, fun-loving customers." Working with one of
the most experienced design firms in North America, FRCH from
Cincinnati, A&W has created an urban restaurant that is current
and relevant for today, a new variation of the classic and popular
A&W, designed to appeal to urbanites living or working near the
new restaurants. At the same time the heritage and the history of
A&W comes through in vibrant orange. In addition to The Burger
Family, A&W's urban restaurants will offer a selection of
salads and several new chicken sandwiches, one being a Spicy
Chipotle Chicken sandwich; free wi-fi; self-serve ordering kiosks
and a significant waste-reduction initiative. A&W is the first
quick service restaurant chain in Canada to offer customers the
convenience of self-order kiosks, which were initially introduced
on a trial basis at Vancouver's busy airport in 2010. Located
at the front of each restaurant, the kiosks allow customers to use
their debit or credit cards to quickly and efficiently place their
orders. The new design will also see the menu boards removed from
the back wall, and will be placed on the counter with bold photos
to facilitate easy ordering for multilingual customers. As part of
a strategic commitment to reduce waste, the new restaurants will
feature environmentally conscious packaging such as reusable French
fry baskets and smaller food wrappers, reusable frosted mugs, china
plates and stainless steel cutlery instead of paper or plastic —
and energy conservation measures. As a result, the average urban
restaurant will reduce its consumer paper waste by over 5,000 lbs
per year. Advanced exhaust equipment will reduce power and gas
usage by 30% and new Energy Star fryers will provide an additional
45% reduction. A&W is focused on a rapid restaurant expansion
plan for the urban concept, with locations planned between
Vancouver, Toronto, Montreal and Calgary this year. "We are
thrilled with the response to this new concept. Urban consumers
have told us they are enjoying the great taste of A&W Teen
Burgers™ in a fun and convenient setting. We continue to scout for
great, convenient locations in Vancouver, Montreal and Toronto,"
said Rob Fussey, Director Urban Concept Development. Since its
founding as Canada's first drive-in chain in Winnipeg in 1956,
A&W has continually re-invented itself to meeting Canadian's
changing lifestyles while providing fond memories and great food
for Baby Boomers and their families. A&W Food Services of
Canada Inc. is 100 per cent Canadian owned and is one of the
strongest brand names in the Canadian foodservice industry. A&W
is the nation's second largest hamburger chain with more than 730
locations coast-to-coast. A&W Restaurants feature famous
trade-marked menu items such as The Burger Family®, Teen Burger ®
Chubby Chicken®, and A&W Root Beer®. For more information,
please visit www.aw.ca. To view this news release in HTML
formatting, please use the following URL:
http://www.newswire.ca/en/releases/archive/January2011/28/c5773.html
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