New Corus Studios Series Bryan's All
In Debuts Two-Episode Special Event on October 8 at 9 p.m.
and 10 p.m. ET/PT only on HGTV
Canada and STACKTV
To share this socially:
https://bit.ly/46rVQGC
TORONTO, Sept. 26,
2023 /CNW/ - Corus Entertainment is delighted
to announce a three-year renewal of the full-service partnership
between Royal Bank of Canada
(RBC) and HGTV Canada's Bryan and Sarah Baeumler. Now extending to nine
consecutive years, the partnership has evolved with collaboration
from Corus Tempo and continues to offer RBC distinctive promotional
support featuring the Baeumler family as brand ambassadors. As an
extension, RBC is an integrated sponsor for Corus Studios series
Bryan's All In (10x60), debuting with a special
two-episode, one night only event on Sunday, October 8 at 9
p.m. and 10 p.m. ET/PT
only on HGTV Canada and STACKTV. Viewers can look
forward to the full season of Bryan's All In airing spring
2024 on HGTV Canada.
"The evolution of this partnership underscores Tempo's ability
to deliver extensive multiplatform collaborations for respected
brands such as RBC to reach their desired audiences," said
Barb McKergow, Senior Vice
President, National Advertising Revenue, Corus Entertainment.
"Corus continues to take a client-focused approach to deliver
unparalleled campaigns, leveraging notable Canadian talent paired
with best-in-class creative elements."
"We are delighted to continue our long-standing partnership with
the Baeumler's and Corus Entertainment," said Alan Depencier, CMO, Personal & Commercial
Banking and Insurance, RBC. "As dedicated RBC clients and business
owners, the Baeumler's authentic connection allows them to merge
their stories with our offerings to seamlessly reach audiences in
an impactful way."
The partnership centers on providing Canadians with financial
expertise and know-how utilizing RBC's suite of financial services.
The extension delivers a robust campaign, including talent
vignettes, lower thirds, billboards, digital pre-roll, RBC brand
spots and more throughout each year. With Bryan and Sarah Baeumler featured in the
creative, as RBC customers themselves, the elements expertly infuse
RBC's financial tools such as Avion across the campaign. The
partnership includes an ongoing social series featuring Bryan,
Sarah and their two youngest children, Jojo and Lincoln, which integrates key RBC products
into lifestyle content, extending the brand's storytelling to
audiences across digital and social platforms. As with all brand
campaigns, Corus Tempo offers a full-service approach, overseeing
strategy and execution alongside Corus' in-house creative and
production teams.
The partnership also includes in-show integrations
for Bryan's All In, with RBC sponsoring the two-episode
special event airing Sunday, October
8 at 9 p.m. and 10 p.m. ET/PT only on HGTV Canada and STACKTV.
Custom creative will air throughout the two-hour event, including
branded spots and lower thirds. RBC will be integrated into four
episodes of Bryan's All In where Bryan works with business
owners featured in the show to leverage RBC's financial tools
personally and professionally with their business, such as mobile
and small business banking. Long-form supplementary pieces will aim
to provide in-depth stories showcasing the products and will be
deployed across platforms to reach each line of businesses' target
audience.
Bryan's All In sees Bryan
Baeumler travel off-the-beaten path to help struggling
entrepreneurs renovate their businesses. In each episode, Bryan
hits the open road in his RV, spending a week helping a budding
business owner through a make-or-break point in their renovation.
He acts as their coach and mentor, helping them overcome major
hurdles, while tackling essential builds in a race to open or
revive their business. The first two episodes follow Bryan to
a distillery in Prince Edward County, Ont., and a rustic farmstand
in Thomasburg, Ont.
Bryan's All In is produced by Si Entertainment in
association with Corus Studios for HGTV Canada. For Corus Studios
and HGTV Canada, Colin Bohm is
Executive Vice President of Content and Corporate Strategy,
Lisa Godfrey is Senior Vice
President of Original Programming and Corus Studios, Rachel Nelson is Vice President of Original
Programming and Marni Goldman is
Executive in Charge of Production.
SOCIAL MEDIA LINKS:
Hashtag: #BryansAllIn
X (formerly Twitter): @CorusPR, @HGTV Canada
Facebook: facebook.com/HGTV.ca
Instagram: @hgtvcanada
TikTok: @hgtvcanada
HGTV Canada is a Corus
Entertainment Network.
HGTV Canada can be streamed on the new Global TV App, available
now on iOS, Android, Chromecast and at watch.globaltv.com, and via
STACKTV, available on Amazon Prime Video Channels. The network is
also available through all major TV distributors, including: Shaw,
Shaw Direct, Rogers, Bell, Videotron, Telus, Cogeco, Eastlink and
SaskTel.
About Corus Entertainment
Inc.
Corus Entertainment Inc. (TSX: CJR.B) is a leading media and
content company that develops and delivers high quality brands and
content across platforms for audiences around the world. Engaging
audiences since 1999, the company's portfolio of multimedia
offerings encompass 33 specialty television
services, 39 radio stations, 15 conventional television stations,
digital and streaming platforms, and technology and media
services. Corus is
an internationally-renowned content creator and
distributor through Nelvana, a world
class animation studio expert in all formats and Corus
Studios, a globally recognized producer of hit scripted and
unscripted content. The company also owns full-service social
digital agency so.da, lifestyle entertainment company Kin
Canada, and children's book publishing house, Kids Can
Press. Corus' roster of premium brands includes Global
Television, W Network, HGTV Canada, Food Network Canada, Magnolia
Network Canada, The HISTORY® Channel, Showcase, Adult Swim,
National Geographic, Disney Channel Canada, YTV, Global
News, Globalnews.ca, Q107, Country 105, and CFOX, along with
streaming platforms STACKTV, TELETOON+, the Global TV App and
Curiouscast. Corus is the domestic advertising representative and
an original content partner for Pluto TV, a Paramount Company,
which is the leading free ad-supported streaming television (FAST)
service. For more information visit www.corusent.com.
SOURCE Corus Entertainment Inc. (PR Group)