Gen2Media Gives Varsity.com's One Million Monthly Video Viewers Something to Cheer About!
12 February 2009 - 12:30AM
PR Newswire (US)
VarsityTV to Be Launched on Gen2Media's Custom Video Publishing
Platform ORLANDO, Fla., Feb. 11 /PRNewswire-FirstCall/ -- Gen2Media
Corporation (OTC:GTWO) (BULLETIN BOARD: GTWO) , a digital media
network where broadcast meets broadband, today announced that the
Company's high-powered custom video publishing platform will enable
a much more vibrant, immersive, interactive and ad-supported video
viewing experience on VarsityTV. VarsityTV airs on-demand video
programming on Varsity.com, the world's leading online destination
for cheerleading and dance enthusiasts where more than one million
videos are viewed each month. Owned by Memphis-based Varsity
Brands, Inc., Varsity.com is an online portal that features team
customized options, informative content, interactive community
components and cheerleader spotlights; and serves as a direct
gateway to Varsity's multitude of brands and affiliate
organizations' web sites. Video content featured on VarsityTV
includes a robust line-up of original programming, such as "Friday
Night Cheerleading in America" and "Step by Step"; exclusive
coverage of national cheerleading and dance competitions, such as
the recent "2009 UDA College 1A Hip Hop Finals"; rebroadcasts of
competitions aired on televised sports networks; and educational
videos offering everything from dance techniques and conditioning
tips to advice for new coaches and ideas for creating team
routines. "Enabled by Gen2's proprietary custom video publishing
platform, audience engagement on VarsityTV is expected to be
significantly enriched and amplified, delivering superior video
viewing quality and enhanced functionality that will allow site
visitors to browse, upload, manage and experience Varsity's
extensive library of on-demand digital video programming in a much
more compelling and user-specific way," stated Mary Spio, President
of Gen2Media. "Just as important, the Gen2Media platform will
enable Varsity to monetize its valuable online properties by
empowering national advertisers to forge, measure and quantify
meaningful connections with this large and affluent affinity
group." 2008 web statistics for Varsity.com reflect that the site
attracts over 200,000 unique monthly visitors who view more than
one million videos each month. Demographically, its online audience
is characterized largely as female teenagers between the ages of 12
and 17 who reside in higher income households ($60K-$100K).
Cheerleaders, in general, are smart, peer influential and connected
via cellphones, instant messages, email and online social
communities. According to American Sports Data, 83% of today's
cheerleaders carry a "B" average or higher in school; 62% are
involved in a second sport outside of cheerleading; and 83% are
leaders in various student organizations. Cheerleaders are also
brand-conscious and brand-loyal. Harris Interactive reports that
two thirds of teens tend to be loyal to those brands that they
identify with. Jeff Webb, Founder and CEO of Varsity Brands, noted
that more than one million teens have interacted with Varsity's
sponsors at cheerleading events across the country. "Through
polling, we've discovered that 72% of cheerleaders who are exposed
to corporate brands at our events remember them; and 89% of the
cheerleaders who enjoy a direct brand experience are more likely to
purchase the product. Consequently, we recognize and appreciate how
advertisers can benefit by engaging this market through our web
portal." Continuing, Webb added, "In this regard, we are very
excited to be partnering with Gen2Media to provide even greater
individualized experiences for the cheerleaders, dancers and
coaches who commune on Varsity.com, while enhancing our Company's
business growth opportunities through the introduction of an
innovative online advertising platform." Gen2Media's media
production team will also support development, production and
post-production of original VarsityTV programming. In addition,
Varsity Brands has named Gen2Media as its exclusive media sales
agent of record. Jim Byrd, Chairman and CEO of Gen2Media, said,
"Our new relationship with Varsity serves as yet another
affirmation of the strength and rising notoriety of Gen2's
reputation and capabilities. With the proliferation of online video
creating unprecedented chaos in the media industry - and with very
few in the industry having the experience, technological know-how
or resources to rise above the din, Gen2 is quickly making a name
for itself as the definitive full service digital media company to
which content publishers and advertisers are turning for smart
solutions." To learn more about Varsity.com's new digital
advertising programs, please contact Gen2Media President Mary Spio
at 321-293-3360 or via email at . About Varsity Brands, Inc. Since
its founding in 1974, Varsity Brands has been the driving force
behind making cheerleading the dynamic, athletic, high profile
sports activity it is today. Varsity is comprised of leading
organizations and brands within various cheerleading and dance
segments, including educational camps and clinics, competitions and
uniforms and apparel. While Varsity's heritage is rich and its
traditions renowned, it continues to be the innovative global
leader in growing cheerleading's influence and profile worldwide.
About Gen2Media Corporation Based in Orlando, Florida, Gen2Media is
a full-service digital media and marketing company that has created
the world's first true end-to-end online interactive network that
combines the best of broadcast and broadband. The Company has
perfected the combination and delivery of cutting-edge
infrastructure, patent-pending video technology, channel
distribution, digital media content and applications, back-end
metrics and industry expertise to achieve quantifiable results for
its blue chip partners and customers; and to create rich, robust
and engaging on-demand experiential entertainment and infotainment
for consumers. Gen2Media owns and operates the e360LIVE online
interactive entertainment network, which delivers highly
specialized and desirable content across multiple platforms, both
independently and through a number of channel partnerships
including Microsoft Xbox, Clear Channel Radio, Emmis Communications
and others. Its talented and acclaimed production team has handled
live concert and video production for some of the most high profile
entertainers and events in the world, including Mary J. Blige,
Justin Timberlake, Britney Spears, The Billboard Awards Show and
Live 8. For more information, please visit
http://www.gen2media.com/. Statements made in this Press Release
that are not historical or current facts are "forward-looking
statements." These statements often can be identified by the use of
terms such as "may," "will," "expect," "believes," "anticipate,"
"estimate," "approximate" or "continue," or the negative thereof.
The Company wishes to caution readers not to place undue reliance
on any such forward-looking statements, which speak only as of the
date made. Any forward-looking statements represent management's
best judgment as to what may occur in the future. However,
forward-looking statements are subject to risks, uncertainties and
important factors beyond the control of the Company that could
cause actual results and events to differ materially from
historical results of operations and events and those presently
anticipated or projected. These factors include, among others,
adverse economic conditions, entry of new and stronger competitors,
inadequate capital, unexpected costs, and failure to capitalize
upon access to new markets. The Company disclaims any obligation to
revise any forward-looking statements to reflect events or
circumstances after the date of such statement or to reflect the
occurrence of anticipated or unanticipated events. These factors
and others are discussed in the "Management's Discussion and
Analysis" section of the Company's Reports on Form 10-K for the
fiscal year ended June 30, 2008 and Form 10-Q for the quarter ended
September 30, 2008. FOR MORE INFORMATION, PLEASE CONTACT Elite
Financial Communications Group, LLC Dodi Handy, President and CEO
Tiffany Korkis or John Morrison, Directors of Elite Media Group
407-585-1080 or via email at DATASOURCE: Gen2Media Corporation
CONTACT: Dodi Handy, President and CEO of Elite Financial
Communications Group, LLC, Tiffany Korkis or John Morrison,
Directors of Elite Media Group, +1-407-585-1080 or via email at Web
Site: http://www.gen2media.com/ http://www.varsity.com/
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