Points Renews Southwest Airlines Partnership
17 December 2019 - 12:00AM
Points (TSX:PTS) (Nasdaq:PCOM), the global leader in powering
loyalty commerce, today announced a long term renewal of its
contract with Southwest Airlines (NYSE:LUV) beginning January 1,
2020. Through a single integration with Points’ Loyalty Commerce
Platform, Southwest Airlines will continue to leverage a full suite
of loyalty solutions designed to drive both increased revenue and
member engagement.
“We’re excited to extend our partnership with Points. Like
Southwest Airlines, they focus on how to improve the Customer
Experience. Together, we’re building innovative solutions that
enhance the Customers’ engagement with Rapid Rewards, and the
utilization of their points. This renewal is designed to be another
chapter in our journey of value creation for our Customers, Rapid
Rewards, Southwest and our Points partnership,” said Corbitt Burns,
Director of Rapid Rewards at Southwest Airlines.
“It’s an exciting time in the loyalty industry as programs look
to drive incremental revenue from loyalty transactions, and members
seek out innovative solutions to reach their rewards faster,” said
Rob MacLean, CEO of Points. “Southwest Airlines has been a valued
partner for several years and we are extremely happy to be renewing
our partnership. We look forward to deepening our collaboration and
continuing to deliver a seamless experience for Southwest Airlines
Rapid Rewards members as they interact with their valuable
points.”
Since January 2013, Points has powered the Buy, Gift and
Transfer programs for Southwest Airlines’ Rapid Rewards members,
launched an incentive program which enables merchants and
businesses to directly reward their customers or employees, and
created a donation program that allows members to donate their
unused points to featured charities and non-profit organizations.
Points also launched their tier qualifying points purchase
campaign, re-launched the Top-up user experience and have a new
accelerator promotion construct in market.
For more information on Southwest Airlines Rapid Rewards,
visit www.southwest.com/rapidrewards. For more information on
Points visit www.points.com.
About Points International
Points, (TSX: PTS) (NASDAQ: PCOM), provides loyalty e-commerce
and technology solutions to the world's top brands to power
innovative services that drive increased loyalty program revenue
and member engagement. Currently, the Company has a growing network
of nearly 60 global loyalty programs integrated into its unique
Loyalty Commerce Platform. Points offers three core private or
co-branded services: its Loyalty Currency Retailing service sells
loyalty points and miles directly to consumers; its Platform
Partners service, which offers earn and redemption opportunities
via third-party or loyalty channels; and its Points Travel service
helps loyalty programs increase revenue from hotel and car rental
bookings while offering members more opportunities to earn and
redeem loyalty rewards more broadly. Points is headquartered in
Toronto, with offices in San Francisco, London, Singapore, and
Dubai.
For more information, visit company.points.com.
About Southwest Airlines Co.
In its 49th year of service, Dallas-based Southwest Airlines Co.
(NYSE: LUV) continues to differentiate itself from other air
carriers with exemplary Customer Service delivered by more than
60,000 Employees to a Customer base topping 130 million passengers
annually. Southwest became the nation's largest domestic air
carrier in 2003 and maintains that ranking based on the U.S.
Department of Transportation's most recent reporting of domestic
originating passengers boarded. In peak travel seasons, Southwest
operates more than 4,000 weekday departures among a network of 101
destinations in the United States and 10 additional countries.
Book Southwest Airlines' low fares online at Southwest Airlines
or by phone at 800-I-FLY-SWA.
CONTACT
Points Media RelationsCatherine LoweCatherine.lowe@points.com+1
649-539-1310
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