Softchoice, a leading North American software-focused IT solutions provider, has won the 2023 Google Cloud Sales Partner of the Year – Canada award. Announced at Google Cloud Next in San Francisco earlier today, this award recognizes Softchoice's success in selling Google Cloud products and solutions while building deep customer relationships.

“Google Cloud’s partner awards recognize the significant impact and customer success that our partners have driven over the past year," said Kevin Ichhpurani, Corporate Vice President, Global Ecosystem and Channels at Google Cloud. "We're delighted to recognize Softchoice as a 2023 Google Cloud Partner Award winner, and look forward to a continued strong partnership in support of our mutual customers.”

A longstanding Google Cloud partner, Softchoice has previously earned a range of Google Cloud awards and certifications. Earlier this year, it achieved the Application Development – Services Partner Specialization in Google Cloud Partner Advantage, recognizing its technical proficiency in building and managing applications. In 2021, it won the Google Cloud Public Sector Partner of the Year award for Canada.

"Winning the 2023 Google Cloud Sales Partner of the Year award for Canada is a testament to our team's commitment to Google Cloud and dedication to customer success. With organizations looking to adopt breakthrough technologies like generative AI, the compute power and flexibility of Google Cloud's products and solutions are more important than ever before. We are delighted to bring them to life for customers across North America through our sales expertise and our deep capabilities in application and data services," said Chris Woodin, VP, Solutions and Alliances at Softchoice.

Softchoice’s comprehensive Google Cloud capabilities cover every step of the digital transformation journey from assessment and planning to implementation and management.

Learn more about Softchoice's Google Cloud solutions here.

About Softchoice

Softchoice (TSX: SFTC) is a software-focused IT solutions provider that equips organizations to be agile and innovative, and for their people to be engaged, connected and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology portfolio. For more information, please visit www.softchoice.com.

Forward-looking statements

This news release may contain forward-looking information within the meaning of applicable securities laws, which reflects Softchoice’s current expectations regarding future events. Forward-looking information is based on a number of assumptions and is subject to a number of risks and uncertainties, many of which are beyond the company’s control. Actual results could differ materially from those projected herein. Unless otherwise noted or the context otherwise indicates, the forward-looking information contained in this news release is provided as of the date of this news release and Softchoice does not undertake any obligation to update such forward-looking information, whether as a result of new information, future events or otherwise, except as expressly required under applicable securities laws.

Media Adarsh Nalam Senior Manager, Communications adarsh.nalam@softchoice.com

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