#1 publisher in Québec and a key player in
Canada
MONTRÉAL, Oct. 18, 2017 /CNW
Telbec/ - At a time when the magazine industry's numbers are
flat, TVA Publications stands out with sustained 2% readership
growth, according to Vividata Q2 2017 figures. With 10.3 million
readers, not counting CAA-Québec magazine, which brings
the total to nearly 11 million readers across all platforms,
TVA Publications maintained its status as the Québec leader and a
key player in Canada's magazine
market.
Its French-language titles are read by more than 3.3 million
readers and its English-language titles by almost 7.6 million. TVA
Publications' magazines also reached more than 2.3 million
millennials for a 2% increase in an audience highly prized
by advertisers.
"These Vividata numbers fill us with pride," commented Lyne
Robitaille, Senior Vice President, Newspapers, Books &
Magazines, Quebecor Media. "They show that English- and
French-speaking readers across the land are choosing TVA
Publications magazines in ever greater numbers and confirm the
soundness of our strategy of investing in our strong brands
throughout Canada. It is
noteworthy that our magazines grew their readership in the coveted
millennial demographic, which will also please our
advertisers."
TVA Publications' titles remain THE voice of fashion in
Canada for more than
2.5 million cross-platform readers
ELLE
Canada remained the country's most popular fashion
magazine, increasing its monthly cross-platform readership to more
than 1.8 million.
In Québec, Clin d'œil maintained its position as
the top French-language fashion magazine with 640,000 readers on
all platforms, while Elle Québec (560,000 readers)
was the leading French-language fashion magazine among the
influential 25-54 year-old female demographic. Together, the two
magazines reach almost 1 million fashionistas per month.
Lifestyle magazines inspire almost 6.5 million
readers
Canadian Living, the most popular
magazine among Canadian women, has 4.2 million readers across all
platforms and continues to post strong growth.
Coup de pouce remains the most-read
French-language lifestyle magazine, reaching nearly 1.5 million
readers on all platforms. It is also the most popular print
magazine among women.
Decorating mags reach more than 2.7 million avid
cross-platform readers
Style at Home grew both
its print and cross-platform readership to remain Canada's most-read decorating magazine among
women aged 25 to 54 and 18 to 34.
Les idées de ma Maison held its position as THE
source on home decorating in Québec for 758,000 readers.
Entertainment news at the fingertips of close to 1.3 million
fans of popular culture
Always on top of the latest
celebrity news, 7 Jours remains the category
leader with 574,000 readers across all platforms.
The source for true hockey fans in Canada
The Hockey News
maintained its momentum and remains the bible of Canadian sports
fans. It grew its cross-platform readership to 1.5 million,
including 1.2 million men.
Source:
Vividata Q2 2017, Total Canada 12+, growth versus Q1 2017
About TVA Group
TVA Group Inc. is a communications
company engaged in the broadcasting, film and audiovisual
production, and magazine publishing industries. TVA Group Inc. is
the largest broadcaster of French-language entertainment,
information and public affairs programming in North America, and one of the largest private
production companies. TVA Group is also a leading publisher of
French-language magazines and publishes some of Canada's most popular English-language titles.
The Corporation's Class B shares are listed on the Toronto Stock
Exchange under the ticker symbol TVA.B.
SOURCE TVA PUBLICATIONS INC.