Nutrition Month Alert: Canada's largest grocery retailer - Loblaw Companies - hosting nation-wide dietitian day event on March
27 February 2012 - 4:59AM
PR Newswire (Canada)
Loblaw banner stores offer Canada's largest assortment of fresh
offerings along with a broad range of services to empower Canadians
to make healthier choices BRAMPTON, ON, March 1, 2012 /CNW/ - -To
mark Nutrition Month, on March 3, a nation-wide 'dietitian day'
will take place at Loblaw banner stores across Canada. As part of a
livelifewell™ corporate commitment to helping Canadians make
healthier choices, dietitians will be in select stores from 10AM to
2PM to debunk nutrition myths and provide tips on how to make
healthier food choices for customers' individual needs. This
exciting event is part of an official sponsorship of Dietitians of
Canada's Nutrition Month campaign. In addition to this event,
at select stores, dietitians offer one-on-one consultations and
guided grocery tours on different topics such as diabetes, heart
health, gluten-free diets and family nutrition. "Healthy living is
something many Canadians strive for, but between eating the right
foods, exercising and being mindful of growing health risks, it can
feel like a daunting endeavor," says Alexis Williams, Dietitian,
Loblaw Companies Limited. "With a large assortment in Loblaw banner
stores of health-related products and services in the country,
Canadians can embrace the products and expertise they need to help
them accomplish their health goals." Fresh First Start at the fresh
departments for healthier choices and great tasting foods.
From seafood to meat to produce and baked goods, Loblaw banner
stores sell the most fresh food of any retailer in Canada*!
Loblaw is committed to offering customers a large assortment of
fresh and local produce annually - up to 40% of produce sold in
Loblaw banner stores in August and September 2011 alone was fresh
Canadian-grown produce and an in-house team dedicated to sourcing
the best growers and produce across North America works year round
to ensure customers can choose great tasting, fresh produce.
Culinary Convenience There isn't always time to cook from scratch
and Canadians need quick, tasty options they can feel good about
feeding their family. In the recent Loblaw Companies
livelifewell™ survey, compiled from a national online poll
conducted by Vision Critical for Loblaw Companies Limited, results
reveal that 50 per cent of Canadians look to food labels for
information to help them make healthy lifestyle choices. The
newly-designed packaging of PC(®) Blue Menu™ products makes it easy
to quickly identify nutritional benefits with plus (+) and minus
(-) symbols identifying nutritional attributes of products so
customers can see what the products contain more or less of, right
away. Loblaw banner stores also offer the competitively-priced
PC(®) Organics(™) range of products and select stores house
comprehensive Natural Value™ sections to meet the needs of many
Canadians' strict dietary restrictions and preferences.
For more information about new PC(®) Blue Menu™ products, pick up a
copy of the newest President's Choice(®) Insiders Report(®), now in
select stores, or online at www.pc.ca/bluemenu Empowering customers
to make healthier choices In addition to the broad range of
products available at Loblaw banner stores, Canadians can also
benefit from a unique and extensive roster of in-store offerings,
including in-house experts and partnerships with third party
organizations to provide a true health and wellness destination
experience for customers. From one-on-one counsel with pharmacists
and eye-care professionals, to President's Choice Cooking School
classes, Loblaw banner stores have ample resources to help support
customers on their journey towards a healthier lifestyle - all
under one roof -- Your local dietitian is one grocery shop away
-The Loblaw Companies Limited livelifewell™ survey, revealed that
Canadians view nutritionists and dietitians as trusted sources for
healthy lifestyle information. It also identified price as a
barrier towards making healthier choices. However, only 1 in 10
Canadians actually turned to a nutritionist/dietitian for healthy
living information in the past year. With the unique offerings
available through the Loblaw dietitian program, at select Loblaw
banner stores customers can enjoy hands-on guidance from a
dietitian free of charge. -- Hypertension Canada - Customers can
visit their in-store pharmacy to receive the S.A.L.T. (Sodium
Awareness Lifestyle Tips) educational booklet with guidelines for
daily sodium intake. The booklet also includes a list of low-sodium
foods, coupons for low-sodium products and a tool to help track
daily sodium intake. Loblaw pharmacies also provide cardiovascular
risk assessments which include a blood pressure reading and
cholesterol level. -- Canadian Diabetes Association (CDA) and
Loblaw pharmacies provide customers with an experience that focuses
on food and nutrition including free personalized, computerized
diabetes risk assessments, featuring a customized printout, and
support for disease management. Education sessions and CDA-approved
cooking classes are also available. Since the program launch in
2011, participating Loblaw pharmacies have conducted 20,000 risk
assessments and 450 diabetes-related educational classes. --
Anaphylaxis Canada - Introduced by Loblaw and Anaphylaxis Canada,
the Food Allergy Management Assessment program is designed to help
parents and allergy patients better manage potentially
life-threatening food allergies. The program offers useful tools
like wallet cards, an Anaphylaxis Emergency Plan, auto-injector
instruction sheets and an automated program that provides reminders
two weeks prior to the auto-injector expiration date. *AC Neilsen
About the survey Vision Critical conducted an online survey on
February 1, 2012 among 1,004 randomly selected Canadian adults who
are Angus Reid forum panelists. The margin of error—which measures
sampling variability—is +/- 3.1%, 19 times out of 20. The results
have been statistically weighted according to the most current
education, age, gender and region Census data to ensure a sample
representative of the entire adult population of Canada.
Discrepancies in or between totals are due to rounding. About
Loblaw Companies Limited TSX: L Loblaw Companies Limited, a
subsidiary of George Weston Limited, is Canada's largest food
retailer and a leading provider of drugstore, general merchandise
and financial products and services. Loblaw is one of the largest
private sector employers in Canada. With more than 1,000 corporate
and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 135 000 full-time and part-time
employees. Through its portfolio of store formats, Loblaw is
committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday
household demands of Canadian consumers. Loblaw is known for the
quality, innovation and value of its food offering. It offers
Canada's strongest control (private) label program, including the
unique President's Choice®, no name® and Joe Fresh® brands. In
addition, the Company makes available to consumers President's
Choice Financial® services and offers the PC® points loyalty
program. Product samples, regional versions of the President's
Choice(® )Insider's Report(®) and high-res images are available.
*Programs offered at select Loblaw banner stores. See your store
for details. Loblaw Companies Limited CONTACT: Or to arrange an
interview with aBlue Menu(TM) panel memberpleasecontact:Loblaw
Companies Limited905-459-2500pr@Loblaw.caHill+Knowlton
StrategiesMichelle Dias416-413-4635 /
michelle.dias@hkstrategies.caMiriam Sherkey416-413-4732 /
miriam.sherkey@hkstrategies.ca
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