Key Message: How to Capture Audience Attention
Through Digital Advertising
TORONTO and NEW YORK, Sept. 21,
2017 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT OTCQB:ACUIF)
("AcuityAds" or "Company"), a technology leader that enables
advertisers to connect intelligently with audiences across video,
mobile, social and online display advertising campaigns, today
announced that Seraj Bharwani, Chief
Strategy Officer at AcuityAds will be speaking at a series of
industry events this fall sharing key insights and research on how
to capture audience attention through digital
advertising.
Mr. Bharwani is responsible for consumer insights on
cross-screen, digital & social media. He joined AcuityAds
via its recent acquisition of Visible Measures in March 2017. Previously, Seraj led the
Strategy & Analytics practice at Digitas for over 14 years.
Seraj is a graduate of MIT Media Lab and an author of several
peer reviewed articles on emerging, cross-screen audience behaviors
critical to driving business results.
"The brands and agencies we are speaking with understand the
need for driving share of audience attention in their respective
markets as a way to achieve strong business results & ROI,"
according to Mr. Bharwani. "Given unprecedented noise and channel
fragmentation, brands seek digital media that are highly integrated
with social signals to achieve cross-screen relevance and brand
affinity among core audience segments. A combination of
Visible Measures' MRC-accredited, True Reachâ platform for video
and 140 Proof's Social Signal Audience Targeting on mobile screens,
offers capabilities uniquely suited to helping brand advertisers
capture a greater share of audience attention."
At Advertising Week New York on September 27th, Mr. Bharwani will be
moderating a panel of senior marketing executives from Pandora, GSK
Consumer Healthcare, Fox Advanced Ad Products and
Initiative.
Mr. Bharwani will also be presenting at the following
events:
Ad:Tech London
(November 29th – 30th, 2017)
|
Brand Innovators
Summits - Chicago, Minneapolis, New York & Boston (Oct through
Dec)
|
For more information on these events and the companies
participating please visit: www.AcuityAds.com/Events
About AcuityAds:
AcuityAds is a technology company that enables marketers to
connect intelligently with their most meaningful audiences through
digital media. A Self-Serve programmatic marketing platform,
powered by machine learning, is at the core of our business. This
is accompanied by strategic digital advertising solutions that
cater to social, mobile and video-specific needs. AcuityAds
empowers marketers by offering transparency on costs and brand
safety, and real-time reporting and analytics, bringing
accountability to programmatic advertising to deliver business
results.
AcuityAds is headquartered in Toronto,
Canada with sales offices in New
York City, Boston,
Chicago, Los Angeles, San
Francisco, San Diego,
Vancouver, Calgary, Montreal and London,
England. For more information, visit AcuityAds.com.
Disclaimer in regards to Forward-looking
Statements
Certain statements included herein constitute "forward-looking
statements" within the meaning of applicable securities laws.
Forward-looking statements are necessarily based upon a number of
estimates and assumptions that, while considered reasonable by
management at this time, are inherently subject to significant
business, economic and competitive uncertainties and contingencies.
Investors are cautioned not to put undue reliance on
forward-looking statements. Except as required by law, AcuityAds
does not intend, and undertakes no obligation, to update any
forward-looking statements to reflect, in particular, new
information or future events.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
SOURCE AcuityAds Inc.