Patented Technologies Used in Co-Development of New FLEXORB
Material to Advance Player Protection
EXETER, NH,
Oct. 8, 2013 /CNW/ - Bauer
Performance Sports Ltd. announced today a multi-year partnership
with G-Form LLC, a recognized leader in the design and development
of impact protection for elite athletes and consumer products. This
exclusive partnership will utilize patented technologies developed
by both companies to launch FLEXORB, an innovative new material to
be used in numerous protective products across the Bauer
Performance Sports platform.
"We're excited about this new partnership because our consumers
demand state-of-the-art technologies and by working with G-Form we
will once again be able to elevate player protection across all of
our sports," said Kevin Davis,
President and CEO of Bauer Performance Sports. "FLEXORB,
which is exclusive to Bauer Performance Sports, is a next
generation technology that advances player protection without
sacrificing comfort and mobility."
FLEXORB will debut in Bauer
Hockey's latest line of protective base layer and the
company's newest elite helmet, the BAUER RE-AKT 100, both of which
were unveiled this week at the company's annual BauerWorld event.
BauerWorld is a multi-sport week-long product and apparel showcase
with more than 600 of the world's leading retailers.
The new line of base layer features FLEXORB material
strategically placed in vulnerable areas such as the clavicle or
lower rib area for added protection. In creating FLEXORB, the
new base layer provides athletes with exceptional protection,
flexibility and durability due to both G-Form and Bauer's patented
and proprietary hinging methods, composite structures as well as
materials and design elements that allow for unrestrained
movements.
In the RE-AKT 100, FLEXORB will be utilized in the SUSPEND-TECH
2 liner system, a free-floating suspension liner that moves
independently from the inner foam to help reduce excessive movement
at impact and manage rotational impacts. The new BAUER base
layer and RE-AKT 100 helmet will be available at retail locations
throughout the world this spring.
G-Form has developed leading athletic protective products
utilizing its Reactive Protection Technology™(RPT™), a soft padded
material that stiffens upon impact and absorbs more than 90 percent
of the energy transfer. RPT™ is a blend of PORON® XRD, which
is currently used in elite BAUER helmets and other protective
products, and other proprietary G-Form materials and
composites.
"G-Form's partnership with Bauer is the perfect marriage of our
cutting edge impact and composite technologies with Bauer's
legendary commitment to relentlessly improving performance," said
G-Form VP of Innovations Thom Cafaro. The utilization of
G-Form in the new FLEXORB line of products creates a combination of
comfort and protection never before possible."
ABOUT BAUER PERFORMANCE SPORTS LTD.
Bauer Performance Sports Ltd. (TSX:BAU) is a leading developer and
manufacturer of ice hockey, roller hockey, lacrosse, baseball and
softball equipment as well as related apparel. The company has the
most recognized and strongest brand in the ice hockey equipment
industry, and holds the top market share position in both ice and
roller hockey. Its products are marketed under the BAUER,
MISSION, MAVERIK, CASCADE, INARIA and
COMBAT brand names and are distributed by sales representatives and
independent distributors throughout the world. Bauer Performance
Sports is focused on building its leadership position and growing
market share in all product categories through continued innovation
at every level. For more information, visit
www.bauerperformancesports.com.
ABOUT G-FORM LLC
G-Form LLC is a pioneer in the advancement of impact
protection technology for athletes. The
company's proprietary next generation materials and composites
combine high level impact protection with comfort, style and
complete freedom of motion. G-Form also makes protective
cases for consumer electronics that feature their same innovative
impact technologies trusted by athletes around the world.
G-Form's branded protective gear in MTB, BMX, skateboard and
snowboard markets allows athletes to protect themselves without
compromising performance and comfort. G-Form has also become
the chosen protective equipment of professional stunt men and women
and athletes across multiple extreme sports categories.
While the company markets its own products under the G-Form brand,
it prides itself on its exclusive OEM partnership with a world
class innovative brand like Bauer. For more information on G-Form,
visit www.g-form.com.
SOURCE Bauer Performance Sports Ltd.