FUT The Futura Loyalty Group Inc.

TORONTO, Sept. 15, 2011 /CNW/ - Following the departure of Jay Noronha from DWM Securities Inc., Doug Stone (the "Offeror"), a Registered Portfolio Manager with DWM Securities Inc. who has been appointed interim servicing advisor for Jay Noronha's former discretionary client accounts, acquired control or direction over 13,050,000 common shares (the "Common Shares") of The Futura Loyalty Group Inc. (the "Company"), representing approximately 7.08% of the total outstanding Common Shares, and 4,100,000 warrants (the "Warrants") that, if exercised, together represent approximately 9.07% of the total outstanding Common Shares. In aggregate, the Offeror owns or exercises control or direction over a total of 22,004,714 Common Shares representing approximately 11.89% of the total outstanding Common Shares and 6,644,000 Warrants that, if exercised, together represent approximately 14.96% of the total outstanding Common Shares. Of the Warrants, 6,500,000 Warrants are exercisable at a price of $0.05 per Common Share and expire on April 8, 2012, and 144,000 Warrants are exercisable at a price of $0.10 per Common Share and expire on April 8, 2015.  Each Warrant is exercisable for one Common Share. The Futura Loyalty Group Inc. CONTACT: Moira Simo, VP Compliance at 416-350-5049.

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