Eyeing market expansion Lift & Co. and Marijuana Business Daily form strategic alliance to collaborate on Canadian and United...
07 August 2019 - 6:00AM
Marijuana Business Daily and Lift & Co. (TSXV: LIFT) (OTCQB:
LFCOF) announced a strategic alliance today to collaborate on event
offerings in the US and Canada, with the first joint activity to be
executed at MJBizConINT’L in Toronto.
The first combined effort takes place with MJBizConINT’L on
September 4th through 6th and will provide a unique and highly
focused conference on the international landscape of the cannabis
industry at the Metro Toronto Convention Centre.
Marijuana Business Daily’s expertise in the B2B and US market
combined with Lift & Co.’s reach in Canada and history in the
Canadian consumer and B2B event space makes a powerful combination
promising to bring the best in content and experience for
MJBizConINT’L attendees.
With renewed focus on expanding U.S. and Canadian markets, Lift
& Co. has withdrawn plans for a Berlin cannabis expo in order
to further develop joint opportunities with Lift & Co.’s
Cannabis Business Conference as well as expanded involvement at
Marijuana Business Daily’s MJBizCon in Las Vegas, Nevada. Aligning
with Marijuana Business Daily, a preeminent cannabis information
provider in the United States and globally, makes strategic sense
for Lift & Co. by demonstrating credibility and building trust
in the US cannabis industry. Together Lift & Co. and Marijuana
Business Daily provide unparalleled value and experiences for B2B
and B2C cannabis conferences.
Marijuana Business Daily is the leading global source of news
and information for the cannabis industry and producer of the
world’s largest B2B trade show in the cannabis
industry. According to Cassandra Farrington, CEO and
Co-Founder of Marijuana Business Daily, “MJBizDaily partners with
global business information entities who bring great value to their
customers and who are committed to helping expand the
industry. It’s for that reason that working with Lift &
Co. to collaborate on content and bring a global gathering place
for the industry to Toronto made so much sense. We are
excited about MJBizConINT’L, in partnership with Lift & Co.,
being a great experience for attendees this September and look to
developing this framework for future efforts with them as
well.”
Matei Olaru, CEO of Lift & Co., stated “As we look toward
global business expansion opportunities lending our expertise to
the programming of international content around Canadian markets
and providing a combined platform between Lift & Co. and
Marijuana Business Daily seemed like the best way to bring the
world of cannabis together. It’s rare for two seemingly
competitive global companies to come together and provide such a
great collaborative effort for an industry, I’m proud we’ve been
able to get it done and look forward to future work together as
well.”
The collaboration includes coordination between the two
organizations on programming content, networking efforts and other
activities to bring the global cannabis community together in
discussing how businesses and professionals work to build, develop
and expand businesses in cannabis. Both companies also see the
initial agreement as an opportunity to usher in potential joint
efforts in the future. Attendees may register for the Toronto
event at www.mjbizcon.com/intl
About Marijuana Business
Daily
Marijuana Business Daily is the leading provider of B2B
resources in the legalized business of marijuana. Founded in
2011, it is the most trusted, independent publisher and
event producer serving cannabis industry entrepreneurs and
investors around the globe. They offer unbiased business analysis,
research, trends, and breaking stories, daily
at http://mjbizdaily.com/ and
http://hempindustrydaily.com/.
As a privately held company, Marijuana Business Daily owns and
operates the MJBizCon family of events, Hemp Industry Daily and the
Hemp Industry Daily Conference, the Annual Marijuana Business
Factbook, and numerous industry special reports in addition to the
MJBizDaily.com news platform.
For information on Marijuana Business Daily, contact:
Chris Day, VP of External RelationsEmail:
Chrisd@MJBizDaily.comPhone: 720-699-0774
About Lift & Co. Lift & Co.
(TSXV: LIFT) (OTCQB: LFCOF) is a publicly traded technology company
modernizing the cannabis industry.
Lift & Co. Forward-looking statements
Neither TSX Venture Exchange nor its Regulation Services Provider
(as that term is defined in the policies of the TSX Venture
Exchange) accept responsibility for the adequacy or accuracy of
this release.
Although the Company (Lift & Co.) has attempted to identify
important factors that could cause actual results, performance or
achievements to differ materially from those contained in the
forward-looking statements, there can be other factors that cause
results, performance or achievements not to be as anticipated,
estimated or intended.
There can be no assurance that such forward-looking statements
will prove to be accurate or that management's expectations or
estimates of future developments, circumstances or results will
materialize. Accordingly, readers should not place undue reliance
on forward-looking statements. The forward-looking statements in
this news release are made as of the date of this release. The
Company disclaims any intention or obligation to update or revise
such information, except as required by applicable law, and the
Company does not assume any liability for disclosure relating to
any other company mentioned herein.
For information on Lift & Co., please contact:
Sara McMillen |
smcmillen@lift.co |
416 220 9536 |
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