ASCC: Stunning Success of Super-Premium Brands Illustrates Big Growth in Vodka Market
04 April 2013 - 8:00PM
Business Wire
As the Aristocrat Group Corp. (OTCBB: ASCC) readies its new
super-premium vodka for the U.S. marketplace, conditions couldn’t
be better: The category led growth in the booming $5.5 billion
vodka market last year, up 10 percent in volume.
In 2012, 6.3 million 9-liter cases of super-premium vodka brands
were sold in the U.S., up from 5.7 million in 2011 and 1.9 million
a decade ago, according to figures compiled by the Distilled
Spirits Council of the United States (DISCUS). That makes the
high-quality spirits by far the best-performing category in the
vodka market, which itself has grown to 65.2 million cases sold
last year from 41.9 million in 2003.
“The incredible growth in the super-premium vodka category
reflects the fact that Americans value quality in their vodkas and
want to drink better than in the past,” said ASCC CEO Robert
Federowicz. “Our debut ultra-premium vodka is going to be squarely
aimed at this growing group of vodka connoisseurs and mixologists
who have very exacting standards for the distilled spirits they buy
and consume.”
ASCC’s debut vodka will be distilled in the USA by Distilled
Resources, Inc. (DRinc), which produces neutral spirits using
quality ingredients including Idaho russet potatoes, organic grains
and Idaho winter wheat. The vodka will be branded and sold by the
ASCC’s brand management division, Luxuria Brands.
ASCC sees vodka, America’s best-selling spirit, as the key
element to growing its brand management division, Luxuria Brands.
The success of the endeavor will allow the company to compete in a
highly profitable sector alongside Limited Brands, Inc. (NYSE:
LTD), Proctor & Gamble (NYSE: PG), New York & Company, Inc.
(NYSE: NWY) and Chico's FAS, Inc. (NYSE: CHS).
For more information on this initiative, please
visit www.luxuriabrands.com/investors.html.
About the Aristocrat Group Corp.
Through its brand management division, Aristocrat Brands, the
Aristocrat Group Corp. is on the path to becoming a provider of
premiere luxury goods, including top-shelf distilled spirits. The
company targeted the growing market for quality domestic liquor in
order to deliver maximum returns to our shareholders.
The Aristocrat Group Corp. is also exploring smart
growth initiatives to position itself as the premier resource for
women’s lifestyle products and services, including motherhood
resources. For more information, please
visit www.aristocratgroupcorp.com/investors.html.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995: This news release contains forward-looking
information within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended, including statements that include the words
"believes," "expects," "anticipate" or similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
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or strategic, is no guarantee of future success. This news release
speaks as of the date first set forth above and the company assumes
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