Top executives are gathered in Barcelona for the annual Morgan Stanley Technology, Media and Telecoms Conference.

This year's conference takes place as the recovery in advertising that started at the turn of the year gathers pace, boosting revenue and profits at media companies that are also adapting to new devices like computer tablets.

Telecommunications companies, meanwhile, are attempting to balance loss of revenue from traditional voice calls and regulation of mobile termination rates with how to make the most of the data explosion driven by smartphones.

Meanwhile, global economic challenges remain, as companies look to emerging markets to offset weaker demand at home.

Following are the top stories from the conference, which concludes Friday.

Vivendi SA (VIV.FR) would like to buy out Vodafone Group PLC's (VOD) 44% stake in French operator SFR some time next year, but is waiting to receive the rest of the proceeds its NBC Universal stake sale to start negotiations, Chief Executive Jean-Bernard Levy said Friday.

Deutsche Telekom AG (DTE.XE) is confident it can deal with the impact of potential cuts in German mobile termination rates, CEO Rene Obermann said. "Whatever happens, the impact on us will be affordable," he said.

Cable-TV and Internet provider Virgin Media Inc. (VMED) hasn't seen any impact from BT Group PLC's (BT.A.LN) new fiber-based BT Infinity broadband service, CFO Eamonn O'Hare said Friday, and indeed hopes to benefit as more customers look for high-speed services.

Capgemini SA (CAP.FR) is looking for acquisitions in China and the U.S. but finding the right target isn't easy as prices are often too high, CFO Nicolas Dufourcq said Friday, conceding that "the percentage of emerging markets business is too low" at the company.

Stories from Thursday

The Spanish economy is past the worst, but the recovery is likely to be small, slow and protracted, Telefonica SA (TEF) executive Santiago Fernandez Valbuena said Thursday. "We feel much better about Spain than the average guy on the street. "We think that the doomsday scenarios of Spain going into the ocean are wrong, and that's not because we are die- hard optimists but because we've been through a few of these [economic downturns]," said Valbuena, who recently changed roles from chief financial officer to chief strategy officer at the Spanish telecommunications giant.

Vodafone Group PLC (VOD.LN) Chief Executive Vittorio Colao said Thursday he expects "something to happen" with Verizon Wireless at the end of 2011, in reference to the U.S. company resuming dividend payments. Verizon Wireless, 45% owned by U.K.-based Vodafone, hasn't paid a dividend since 2005. Its other shareholder is Verizon Communications Inc. (VZ) of the U.S. Earlier this month, Vodafone Chief Financial Officer Andy Halford said he expects Verizon Wireless to resume paying a dividend in 2012 following its recent strong performance.

Microchip designer ARM Holdings PLC (ARM.LN) has an "active technical dialogue" with Google Inc. (GOOG) that extends to Google TV, Chief Executive Warren East said Thursday. East's comments come after Dow Jones Newswires reported late Wednesday that ARM was in preliminary discussions with Google on a potential cooperation deal linked to Google TV, which lifted its stock.

U.S. ad giant Omnicom Group's Inc.'s (OMC) chief executive is positive about advertising market growth next year, despite economic uncertainties, he said. Advertisers are still finalizing 2011 marketing budgets, but John Wren said early conversations with clients are giving him a "good feeling" about next year.

Franco-U.S. telecom equipment maker Alcatel-Lucent (ALU) has ample cash, a spokesman said, following speculation it will need to raise capital. "We aim to be free cashflow neutral in 2011," VP of investor relations Franke Maccary said. He was responding to research from Credit Suisse, which Thursday downgraded the stock due to expectations it would continue to burn through cash in the first half of next year.

ProSiebanSat.1 Media AG (PSM.XE) is now more optimistic for the crucial fourth quarter, Chief Executive Thomas Ebeling said. "We've said before we expect [sales in our German free-TV business] to grow by a low-to-mid single digit percentage - as of November we can say we expect solid mid-single digit growth," he said.

Dutch navigation equipment and digital map maker TomTom NV's (TOM2.AE) crucial fourth-quarter sales are in line with expectations so far, Chief Executive Harold Goddijn said. Echoing last year, he said TomTom will go big again on Black Friday in the U.S., the traditional start of the Christmas shopping season, and working with retailer Wal-Mart Stores Inc. (WMT) to push sales there.

Franco-Italian chip maker STMicroelectronics NV's (STM) chief executive is confident the company's wireless joint venture ST-Ericsson will start to improve "materially" in the second half of next year, he said Thursday.

Stories from Wednesday

News Corp. (NWS) hasn't considered disposals to secure regulatory approval for its proposed takeover of U.K. pay-television group British Sky Broadcasting Group PLC (BSY.LN), the media group's Chief Executive of Europe and Asia, James Murdoch, said Wednesday. Asked if the subject of disposals has come up for discussion, Murdoch told reporters: "No, it hasn't," adding that it is very early in the regulatory process. (News Corp. owns Dow Jones & Co., publisher of this newswire and The Wall Street Journal.)

BSkyB should produce good margin growth over the next few years, underpinned by developments in its content, broadband and phone services, Chief Executive Jeremy Darroch said, even as he remained cautious about the consumer environment in the U.K. Asked about the takeover proposal from majority shareholder News Corp., Darroch said their relationship was "very good" and that BSkyB's operations haven't been affected by the bid. Regulatory reviews of the deal could run into the summer, he said.

Time Warner Inc.'s (TWX) Chief Financial Officer John Martin said Wednesday that online access to HBO--a service the company calls "HBO Go"--will be available to a majority of the network's subscribers by the end of the year, and he expects it to spread to the rest of the subscriber base rapidly next year. Martin said "HBO Go" has been slow to catch on with consumers so far because it hasn't been widely available. Investors are concerned that the business is facing competition from Netflix Inc. (NFLX) and other alternative, online video services.

WPP PLC's (WPP.LN) organic revenue growth continued to rise sequentially in October and the ad giant now expects a figure of between 3% and 4% next year, Chief Executive Martin Sorrell said Wednesday. "We saw strong like-for-like growth in the third quarter and the sequential improvement continued in October," Sorrell said. Revenue in the U.S. in October continued to grow at a similar rate to the third quarter, he said, reiterating recent comments that such strong growth won't continue forever. Clients continue to be cautious about next year amid economic uncertainty, Sorrell also said.

French advertising company Publicis Groupe SA's (PUB.FR) chief executive Wednesday said advertising market trends next year will likely be broadly similar to those seen this year. Maurice Levy said that so far indications for 2011 are positive, notably as growth in the U.S. ad market continues to be solid. "We're not seeing a decline of U.S. growth yet. It's slowing down a little bit but still very solid," Levy said. The U.S. advertising market has recovered faster than expected this year, boosting advertising companies' revenues. Europe, however, will likely remain a challenge next year, Levy said.

Portugal Telecom SGPS SA (PT) is confident it can seal its deal with Brazilian telecommunications group Tele Norte Leste Participacoes S/A (TNE, TNLP4.BR), or Oi, before the end of March 2011, Chief Executive Zeinal Bava said Wednesday.

Chipmaker Infineon Technologies AG (IFX.XE) will execute a share buyback once it has drawn up a plan and shareholders have approved it, CEO Peter Bauer said. Following its recent strong quarterly earnings, Bauer said he sees higher demand for its chips in the multimarket segment and customers in the auto sector are more bullish.

-By Ruth Bender, Archibald Preuschat, Lilly Vitorovich and Nat Worden, Dow Jones Newswires

 
 
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