Gators(R) Maintain Narrow Lead Over Seminoles(R) in the Checkers(R) Challenge
02 October 2004 - 1:59AM
PR Newswire (US)
Gators(R) Maintain Narrow Lead Over Seminoles(R) in the Checkers(R)
Challenge Nearly $30,000 Raised for UF and FSU Athletic Scholarship
Funds TAMPA, Fla., Oct. 1 /PRNewswire-FirstCall/ -- The long-time
rivalry continues with the Gators(R) maintaining a narrow lead over
the Seminoles(R) in the Checkers(R) Challenge. Proceeds donated to
date total $15,585 for University of Florida and $13,410 for
Florida State University athletic scholarship funds. As the
Official Burger sponsor of the Gators and Seminoles, Checkers
Drive-In Restaurants, Inc., the nation's largest double drive-thru
chain, has been challenging fans to purchase Gator Combos or
Seminole Combos through a customized electric football television
commercial, store signage and other marketing initiatives to help
build competitive spirit. (Logo:
http://www.newscom.com/cgi-bin/prnh/20020528/CHECKERSLOGO Logo:
http://prn.newscom.com/cgi-bin/prnh/20040819/FLTH015LOGO Photo:
http://www.newscom.com/cgi-bin/prnh/20041001/FLF012 ) "We're in the
second quarter with the Gators in the lead, but there's plenty of
time left. We challenge 'Noles fans to make a game out of the rest
of the season," said Richard S. Turer, Vice President of Marketing
at Checkers Drive-In Restaurants, Inc. "The Checkers Challenge has
been a huge success with fans proudly ordering their favorite
university's combo. Both fans and alumni have the chance to show
their schools' pride while raising money for their athletic
scholarship funds." Checkers attributes some of the Challenge's
success to its customized television spot, which is a humorous
take-off of the old-time electric football games*, and the historic
state-wide rivalry of the Gators and Seminoles. Checkers expects to
continue this popular promotion through the Bowl Games, so fans
still have time to get in on the Challenge. Gator and Seminole
Combos include a half-pound Double Champ(R) with cheese, large
fries and a large Coke(R) in the fan's choice of Gator or Seminole
collectible cup. Checkers Drive-In Restaurants, Inc.
(http://www.checkers.com/ ) is the largest double drive-thru
restaurant chain in the United States. The Company develops,
produces, owns, operates and franchises quick service "double
drive- thru" restaurants. * Game rights provided by Miggle(TM)
Toys, Inc. and Tudor Games. Except for historical information, this
announcement contains "forward- looking" and "Safe Harbor"
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, Section 21E of the Securities Exchange Act of
1934, as amended and the Private Securities Litigation Reform Act
of 1995. CONTACT: Lisa Tristano MARC Public Relations 412-562-1189
http://www.newscom.com/cgi-bin/prnh/20041001/FLF012
http://www.newscom.com/cgi-bin/prnh/20020528/CHECKERSLOGO
http://prn.newscom.com/cgi-bin/prnh/20040819/FLTH015LOGO
DATASOURCE: Checkers Drive-In Restaurants, Inc. CONTACT: Lisa
Tristano, MARC Public Relations, +1-412-562-1189, or , for Checkers
Drive-In Restaurants, Inc. Web site: http://www.checkers.com/
Copyright