By Stephen Nakrosis

Experian PLC on Thursday said it completed the acquisition of Tapad, saying the acquisition will allow it "to help marketers create a more relevant experience for consumers, while continuing to protect consumer privacy."

Experian said "Tapad provides cross-device data, digital linking and distribution capabilities, which will complement Experian's leading offline identity and marketing data assets."

Experian also said it will pay around $280 million in cash to acquire 100% of Tapad from Telenor, adding Tapad will be included within Experian's North America Data segment.

Global information services company Experian provides consumer and business credit reporting and marketing services.

Write to Stephen Nakrosis at stephen.nakrosis@wsj.com

(END) Dow Jones Newswires

November 19, 2020 11:42 ET (16:42 GMT)

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