HTRE H3 Enterprises Inc (CE)

Award winning television and music industry producer and renowned Canadian entrepreneur J. Michel de Montigny has signed a long term contract to become H3Enterprises (Pink Sheets:HTRE) new CEO. De Montigny brings a wealth of financial and multi-media expertise to the H3 team and has thrived working in the public markets, particularly with Canadian and US Bulletin Board and Pink Sheets companies. He was the founder, CEO, and Chairman of GSI Technologies (OTCBB:GSITB), the winner of the 2001 "Business of the Year" award for Canada. Michel's first official act as H3's CEO took place this morning when he finalized and signed funding program commitments aggregating $1 Million. The funds will be used to commence building-out and opening H3's HipHopSodaShops flagship locations in Harlem and the Bronx, as well as enhancing the Company's franchising, marketing and promotional efforts. H3's 25 year old founder and award winning President, Brian "H3" Peters, had this to say about the new CEO: "Hiring Michel is an historic move for HTRE and our shareholders. His proven ability to conquer the financial markets along with his phenomenal musical talents and connections make him a perfect fit for the long and short term success of H3. He's blessed with an innate ability to communicate, as well as God-given leadership skills. Michel is truly a pleasure to work with on a daily basis and has quickly become a highly revered figure within our Company." H3 Chairman and Hall of Fame advertising icon George Lois (now being featured in HBO's documentary "Mantle") echoed H3's sentiments: "You cannot help but be impressed when you meet Michel and quickly understand why he's a man who's always been successful at whatever he has chosen to pursue. He's someone who was born to lead and just knows how to rally the troops in a natural, soft spoken way. I don't get excited easily at my age, but adding Michel as our CEO is something that makes me downright giddy and brimming with confidence for the future of this wonderful enterprise that Brian created." "I've never been involved in a venture with as much upside as H3," said the newly signed CEO. "H3 and George have created the next great thing in franchising, the HipHopSodaShops, by combining the fastest growing forms of entertainment in the world, Hip Hop and Cyber Gaming, into the most profitable franchise package I've ever seen. They have structured a business with the potential for generating a tremendous number of core revenue streams that are fully integrated, that we expect will create interesting profit margins for our Company and our franchisees. Giving the 13-35 year old target market a place they can call their own is one of the most innovative marketing ideas to ever come along, but I guess that's just business as usual for George Lois. "It's my mission to ensure that H3's breakthrough concept and community conscious business model gets executed expeditiously and cost effectively," continued de Montigny. "Capitalizing on the bond between the stars of Hip Hop with the stars of the NBA to facilitate the growth of the Soda Shops within urban areas all across America is positively brilliant, creating a wealth of new jobs as well as a whole host of new business and educational opportunities throughout the communities. I don't know of any better individuals to join forces with than these two creative geniuses. The fact that our efforts will also serve to benefit those that need our assistance the most makes this more rewarding than any work I've done to date." H3Enterprises is the first publicly traded company devoted to the Hip Hop lifestyle and culture. H3 is the owner, creator, licensor, and franchiser of HipHopSodaShops, H3Raps, H3WhiteTeaBeverages, H3Merchandising, H3CyberSports, H3'sWorldSeries of Cyber Sports, H30 (hthreeonline.com), Team H3 and Halls of Hip Hop. This press release may contain forward-looking information within the meaning of Section 27A of the Securities Act of 1933 or Section 21E of the Securities and Exchange Act of 1934 and is subject to the safe harbor created by these sections. Certain information included herein may contain statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results.