georgie18
7 years ago
LFLS...0397...Attorney Letter filed...Chairman invests $87K stabilizes balance sheetNotification of Changes In Shares Outstanding | 02/27/2018
Steven M. Hershman Revocable Trust has invested $87,000 via 2.9 million Common Stock @ $0.03 per share.
https://www.otcmarkets.com/stock/LFLS/disclosure
https://www.otcmarkets.com/stock/LFLS/news/Chairman-invests-87K-stabilizes-balance-sheet?id=184460
Authorized Shares
250,000,000
04/30/2018
Outstanding Shares
56,870,480
04/30/2018
Restricted
46,070,173
04/30/2018
Unrestricted
10,800,307
04/30/2018
Held at DTC
3,312,981
04/30/2018
Float
2,413,371
03/15/2018
QualityStocks
9 years ago
LFLS Sharpens Focus on Launch of National Mortgage Broker Channel following Expiration of Planned 321Lend Acquisition
In March, Loans4Less.com, Inc. entered into an acquisition agreement with 321Lend, Inc. that was expected to make the fully-integrated consumer lending and peer-to-peer technology platform a wholly-owned subsidiary of Loans4Less. However, on Saturday, the company issued a statement announcing that it will no longer be pursuing the acquisition following the expiration of the original agreement on July 31, 2015.
Following this development, Loans4Less will once again turn its attention toward its primary operational objective: entering into a strategic alliance with a community bank to launch a national mortgage broker retail channel for conforming home loans. In the coming months, the company expects to initiate a partnership with a suitable banking partner prior to beginning efforts to raise necessary capital. Upon completion of these milestones, Loans4Less intends to become a fully reporting company, enabling it to uplist to the OTCQB Venture Marketplace.
In December, the company took a noteworthy step toward meeting its ambitious strategic goals through the execution of an investment banking agreement with WestPark Capital, Inc. In addition to providing guidance in Loans4Less’s search for a community bank partner, WestPark is expected to play a significant role in increasing the company’s brand awareness and raising working capital in the future.
By successfully launching its national mortgage broker channel, Loans4Less will be in a formidable position to capitalize on the recent performance of the national mortgage industry. According to a report by the Mortgage Bankers Association, mortgage origination volume increased by nearly 33 percent in the second quarter of 2015, as compared to the same period in the previous year. In total, approximately $395 billion of mortgages were originated during the quarter. For Loans4Less, this strong industry growth could foreshadow an opportunity to dramatically expand its national market share following the location of an appropriate community partner.
For more information, visit www.Loans4Less.com
QualityStocks
9 years ago
LFLS Bolsters Legal Team in Preparation of Launching New Retail Mortgage Broker Service
Loans4Less.com recently announced that it had taken another step toward its goal of launching a new retail mortgage broker channel by retaining Harriet B. Alexson, a top banking and financial services law partner at Bohm Wildish, LLP. This news followed the company’s December 2014 announcement that it had retained WestPark Capital, Inc., a FINRA/SIPC member firm, to aid in the sourcing of a strategic community partner while assisting with capital formation and planning efforts. Leaning on the expertise provided by retaining this formidable legal team, Loans4Less is in a strong position to continue its search for a community bank or direct lending strategic partner in the months to come while simultaneously persisting with the development of early plans for a pilot home loan program spanning the western states.
In recent months, Loans4Less has made tremendous progress in building sustainable shareholder value. In March, the company entered into an acquisition agreement with 321Lend, Inc., a fully-integrated proprietary consumer lending and peer-to-peer platform. When finalized, this deal will enable Loans4Less to originate both mortgages and consumer loans, providing a channel for rapid market growth and increased volume through the development of new consumer loan brands. Additionally, the company is currently evaluating the merits of a new cloud lending loan origination software suite that would provide consumers across the nation with another lending alternative.
In the months to come, Loans4Less will look to become a fully reporting company, providing an opportunity for uplisting to the OTCQB Venture Marketplace. When complete, these efforts could result in increased brand exposure within the competitive lending industry. For prospective investors, the company’s recent progress toward expanding its foothold in the domestic lending market could foreshadow an opportunity for improved financial results moving forward. Look for Loans4Less to capitalize on the marketability of its brand as the company seeks to expand its area of influence into the home lending market in the future.
For more information, visit www.Loans4Less.com
QualityStocks
9 years ago
LFLS – Building a Nationwide Retail Mortgage & Consumer Platform
Loans4Less.com is developing a national platform for standard conforming residential retail mortgage and consumer loans.
For more than twenty years, Loans4Less has been operating as a mortgage broker in California and markets mortgages through its loans4less.com website. The company provides excellent service, competitive rates/terms, fast closing timelines, daily market updates and other information.
Loans4Less maintains a AAA rating with the Business Consumer Alliance. Loans4Less mortgage business does not hold trust funds, lend directly, service loans or operate a warehouse line of credit and is not subject to the risks and problems that in the past were associated with sub-prime lending. Rather, the company relies on a variety of wholesale lenders for its retail home loan programs.
The company’s retail mortgage platform shows great promise, making it an extremely attractive brand for the advertising of mortgages and consumer loans. Thus, it follows that a significant amount of the company’s attention is on swiftly growing its income stream in order to increase shareholder value.
The company plans to achieve such growth through cost effective advertising in alliance with a strategic community bank partner in order to further develop and expose its generic brand.
The investment banking and securities brokerage firm WestPark Capital is currently advising Loans4Less in its search to find the right community bank partner and to help with its capital formation and planning activities. Once that partner is in place, Loans4Less will endeavor to develop and unveil its nationwide mortgage broker origination, proceed to raise capital, complete the pending acquisition of 321Lend a consumer loan and peer-to-peer lending platform and significantly increase brand awareness.
For more information, visit www.Loans4Less.com
QualityStocks
9 years ago
LFLS Prepares for National Expansion with Strategic Acquisition Pending
Since its founding in 1993, Loans4Less.com has made significant strides in growing its market share as a CA mortgage loan originator. With the company’s AAA rating with the Business Consumer Alliance, Loans4Less has built a strong reputation within the industry by consistently providing competitive rates, guaranteed closing costs, honest service and fast closing. By avoiding a warehouse line of credit and direct lending, the company isolates itself from many of the risks associated within lending industry, making Loans4Less a worthwhile investment opportunity as the housing market continues to recover.
In March, Loans4Less made a major step towards developing significant future returns through the pending acquisition of consumer lending and peer-to-peer technology platform 321LEND, Inc. Following this acquisition, the company will have the capability to originate both mortgages and consumer loans and build volume while rapidly gaining market share. Moving forward, Loans4Less will continue to search for a community bank or direct lending strategic partner to assist the company in launching a nationwide mortgage broker retail channel.
Under the leadership of CEO Steven M. Hershman, LFLS has turned its attention to national expansion. In August 2013, the executive outlined his intentions to grow the company’s potentially formidable brand through a single strategic partnership or joint venture relationships. By pushing LFLS onto the national stage, the potential for increased shareholder values can be amplified considerably. The Company is expected within day’s to release its Audited Financial Statements for 2013 & 2014 as it positions itself to be a fully reporting company and raise capital in order to execute its growth plans.
The company’s expansion efforts could be coming at the perfect time. According to a report by the Mortgage Bankers Association, the first quarter of 2015 recorded the most mortgage originations of any first quarter since 2010, and a related report forecasted a 13 percent increase in new home sales to close out the calendar year. As Loans4Less continues to expand its portfolio of services through strategic acquisitions and partnerships, it’s an intriguing time for potential investors in this proven loan origination company. Look for the company to make significant progress towards increasing its national brand awareness in the months to come.
For more information, visit www.Loans4Less.com
QualityStocks
10 years ago
LFLS Ramps Up National Expansion Efforts to Capitalize on Improving Economy
Loans4Less.com, an online mortgage loan origination company, is shifting its focus towards becoming a national loan origination brand platform for conforming residential mortgage programs and other consumer loans. Through the recently announced acquisition of 321LEND, Inc., the company is in a strong position to build volume and rapidly gain market share in both the mortgage and consumer loan sectors. As Loans4Less continues to search for a strategic community bank partner to launch a national mortgage program and increase brand awareness, the domestic economy appears to be shifting in the company’s favor moving forward.
¬According to a report by the Mortgage Bankers Association, mortgage origination has been on the rise since 2010, with the first quarter of 2015 posting the highest first quarter origination figures in nearly a decade. These statistics directly correlate with the national unemployment rate. According to the Bureau of Labor Statistics, the unemployment rate for April 2015 was the lowest since 2008. Continued improvement to the national economy is a positive indicator for Loans4Less, particularly as executives look to increase its national presence.
Since its formation in 1993, Loans4Less has maintained a steady order flow from a large client base. The company’s high business volume and impeccable reputation allowed it to survive the financial crisis of 2007, and its strong brand makes it a promising player in the industry.
“Loans are a product and service that people every day of the week across the country are looking for,” stated Steven M. Hershman, President and Chairman of the Board at Loans4Less. “It is such a huge and ongoing business that we think we can make an impact.”
Loans4Less has continued to thrive while many of its competitors have faded away by adhering to a safe, effective business strategy. The company does not operate a warehouse line of credit, hold trust funds, service loans or lend directly. Therefore, Loans4Less avoids many of the risks associated with Sub-Prime lending, making the company a relatively safe choice for investors. As the company continues to grow revenue through cost effective advertising efforts and strategic national partnerships, look for Loans4Less to continue expanding its share of the national loan origination market.
For more information, visit www.Loans4Less.com
QualityStocks
10 years ago
LFLS Assembling Partnerships for Gaining Consumer Loan Market Share
Loans4Less.com is positioned as an online mortgage brokerage firm and has been operating as such for two decades. Based in California, the company’s core endeavor points it in the direction of becoming a national loan origination brand platform in the residential mortgage and consumer loan market.
The Loans4Less website is designed and built to originate mortgage loans at Loans4Less.com. LFLS offers competitively priced real estate brokerage services, terms and costs and daily rate updates. With a focus on being respectable and honest in its dealing with its customer base, LFLS holds customer service in the highest regard. It also is partnered with numerous wholesale lenders for assistance in its retail home loan programs.
The company has a strong retail mortgage platform and brand which it uses as a springboard for advertising mortgages and other consumer loans. The company aims to expedite revenue growth and subsequent shareholder value through cost-effective advertising with a strategic bank broker national origination partner.
Toward the end of Q1 2015, Loans4Less entered into an acquisition agreement with 321LEND, Inc., a wholly-integrated consumer lending and peer-to-peer technology platform. The platform enables LFLS to originate loans to consumers pursuing unsecured terms based on credit scores and other underwriting criteria. Following the closing of the agreement, 321LEND will become a Loans4Less subsidiary which in turn will enable the company to originate mortgages and consumer loans, build volumes and gain market share in the area of new consumer brands.
Loans4Less has been advised by WestPark Capital, an investment banking and securities brokerage firm, to seek out a strategic community bank partner to launch its national mortgage broker origination effort for the purposes of boosting brand awareness and to assist in planning and capital formation.
For more information, visit www.Loans4Less.com
QualityStocks
10 years ago
LFLS – Focused on Becoming a National Loan Origination Brand
Loans4Less.com Inc., an online mortgage brokerage firm, has been operating primarily in California for more than two decades. The company’s primary aim is to become a national loan origination brand platform for compliant residential mortgage programs and other consumer loans.
From its base, Loans4Less originates mortgage loans to the public via its website: Loans4Less.com. The company offers real estate brokerage services with very competitive rates, terms and costs, daily rate updates and other market information, and prides itself on honest and excellent service. It also counts on several wholesale lenders for its retail home loan programs.
The company’s retail mortgage platform is an attractive brand which has great potential for advertising mortgages and other consumer loans. This is one of the reasons why the company’s main focus is to quickly grow its revenues via smart and cost-effective advertising with a strategic bank broker national origination partner that will effectively build and expose the Loans4Less brand name in order to maximize shareholder value.
Most recently, in March 2015, Loans4Less entered into an acquisition agreement with 321LEND, Inc., a wholly-integrated consumer lending and peer-to-peer technology platform that can originate loans in volume to consumers seeking unsecured terms based on credit scores and other underwriting criteria. The Loans4Less-321LEND transaction is subject to closing conditions but, once complete, 321LEND will become a Loans4Less subsidiary, and the combined company will be able to originate mortgages and consumer loans, to build volumes, to swiftly gain market share and to uncover deeply attractive new consumer brands.
WestPark Capital, an investment banking and securities brokerage firm serving the needs of private and public companies as well as individual and institutional investors worldwide, is advising Loans4Less in finding a strategic community bank partner to launch its national mortgage broker origination efforts, to increase brand awareness and to assist in capital formation and planning.
For more information, visit www.Loans4Less.com
QualityStocks
10 years ago
Business Model
Since its founding in 1993 working with union discount mortgages, Loans4Less.com has strategically avoided dangerous subprime mortgages, continues to provide clients excellent and honest service, and survived the 2009 housing market implosion with an untarnished reputation. Now, as the country’s real estate industry continues to make a strong recovery, Loans4Less is prepared to increase its market share in the vital sector.
In a preliminary step toward increasing its influence, company is moving towards acquiring proprietary consumer lending and peer-to-peer technology platform 321LEND, Inc., which Loans4Less plans to operate as a wholly owned subsidiary in order to build volume in both the mortgage and consumer loans markets while rapidly gaining market share. This acquisition, as well as the company’s pursuit of a strategic community bank partner to assist with increasing brand awareness and capital formation, is expected to put Loans4Less in a strong position to maximize shareholder value.
By avoiding a warehouse line of credit, not holding trust funds and never lending directly or servicing loans, Loans4Less is in a strategically sound position to grow without being exposed to many of the inherent risks of the lending industry. Look for the company to continue growing its influence through a combination of strategic partnerships, further acquisitions and leveraging the advertising potential of its highly attractive brand in the future, providing investors and shareholders with the potential to capitalize on strong returns moving forward.
QualityStocks
10 years ago
Management
Loans4Less’ directors have been elected to serve until the next annual meeting of the stockholders and until their respective successors have been elected and qualified or until death, resignation, removal or disqualification. The company's certificate of incorporation provides for the number of directors to serve on the board of directors which may be established, from time to time, by action of the board of directors or a majority of the shareholders. Vacancies on the Board are filled by a majority vote of the remaining directors on the board. The company's executive officers are appointed by and serve at the discretion of the board.
Steven M. Hershman serves as president, treasurer, CFO and Chairman of the board of the company and has devoted substantially all his efforts to the development of Loans4Less.com which serves as a mortgage broker primarily in the California residential mortgage place. A citizen of the United States and the UK, Hershman holds a California Real Estate Broker License and he started his career on the London Stock Exchange in 1977 becoming a member of The London Stock Exchange in 1981. Between 1982 and 1990 Mr. Hershman worked for Thomson McKinnon Securities, Inc. and Ladenburg, Thalmann Members of The New York Stock Exchange. In 1990 Hershman became a mortgage broker prior to forming Union Discount Mortgage, Inc. in April 1993.
Julia Leah Greenfield, Attorney-At-Law serves as secretary and a director of the company. Greenfield has been a practicing attorney since 1976 representing several major savings banks and mortgage lenders, specializing in mortgage banking laws with an emphasis on origination, servicing, secondary market whole-loan sales, securitization of prime and subprime residential mortgage loans, Truth-In-Lending and regulatory compliance under federal and state law. Greenfield is a member of the State Bar of Pennsylvania, State Bar of California and American Bar Association. Greenfield received her Juris Doctorate in May 1976 from Villanova University School of Law, Villanova, Pennsylvania, and her Bachelor of Arts (Phi Beta Kappa) in May, 1973 from the State University of New York at Binghamton, Binghamton, New York.
Daniela Haynie serves as a director of the company and an executive vice president underwriting manager and mortgage loan processor, assisting in the processing and closing of mortgage loan transactions. Haynie has worked with the company since October, 2001. From August, 1997 to October, 2001, Haynie served as a mortgage loan underwriter assisting brokers and various loan officers in processing and closing mortgage loan transactions for Crestwood Mortgage Company, Torrance, California, a company specializing in residential mortgage lending and brokerage. Haynie graduated from the University of Sao Judas Tadeu (Sao Paulo, Brazil) in 1995 and moved to the United States in March, 1996.
Marc C. Phelps, CPA serves as a director of the company. Phelps has been working in public accounting since 1982 assisting small businesses in the areas of taxation, setup and maintenance of accounting systems and business management. Since 1999, Phelps has also helped small businesses with the audit process both as the auditor and as a consultant assisting small companies to get ready for audits. Phelps is a Certified Public Accountant licensed to practice in the State of California. In 1999, he received a Bachelor of Science degree in Business Administration (Magna Cum Laude) from California State University Dominquez Hills.
QualityStocks
10 years ago
LFLS Prepares to Expand its Footprint in the Online Mortgage Loan Origination Sector
Since its founding in 1993 working with union discount mortgages, Loans4Less.com has focused on doing things a little differently from many other mortgage brokers. By avoiding dangerous subprime mortgages and providing clients with excellent and honest service, the company thrived along with the growth of the internet in the late 1990s and survived the 2009 housing market implosion with an untarnished reputation. Now, as the country’s real estate industry continues to make a strong recovery, Loans4Less is prepared to increase its market share in the vital sector.
In a preliminary step towards increasing its influence, the company recently announced the acquisition of proprietary consumer lending and peer-to-peer technology platform 321LEND, Inc., which Loans4Less plans to operate as a wholly-owned subsidiary in order to build volume in both the mortgage and consumer loans markets while rapidly gaining market share. This acquisition, as well as the company’s pursuit of a strategic community bank partner to assist with increasing brand awareness and capital formation, is expected to put Loans4Less in a strong position to maximize shareholder value.
As Loans4Less continues to ramp up its growth efforts, all signs are pointing towards strong market conditions, particularly in the real estate sector. According to the National Association of Realtors, existing home sales jumped to their highest annual rate in 18 months earlier this year, and continued improvement could be in the cards. A report from IBISWorld recently predicted a substantial increase in the share of mortgage services conducted online over the coming years, as consumers continue to display a growing penchant for establishing services on the web.
By avoiding a warehouse line of credit, not holding trust funds and never lending directly or servicing loans, Loans4Less is in a strategically sound position to grow without being exposed to many of the inherent risks of the lending industry. Look for the company to continue growing its influence through a combination of strategic partnerships, further acquisitions and leveraging the advertising potential of its highly attractive brand in the future, providing investors and shareholders with the potential to capitalize on strong returns moving forward.
For more information, visit www.Loans4Less.com
NewBroker1982
10 years ago
321 Lend, Inc. is a development stage company, which is developing an online peer to peer lending platform. The company was founded in 2014 and is headquartered in San Francisco, California. As of July 29, 2014, 321 Lend, Inc. operates as a subsidiary of Psychic Friends Network Inc.
Psychic Friends Network Inc. Is OTC ticker PTOP
QualityStocks
11 years ago
LFLS Continues to Grow with Nationally Expanding Housing Market
After years of discouraging news on the housing front, the housing recovery is now well under way. With it, however, have come a new set of challenges and concerns. Chief among them is the fear that the market, at least in some parts of the country, is entering a new bubble phase.
Bubbles have always been part of the real estate landscape, but have traditionally been highly localized and were simply accepted as minor, if inevitable, fluctuations. Since the recent real estate and financial collapse, however, the word has taken on a new gravitas. Fast rising housing prices, primarily in the West, have understandably provoked a certain amount of anxiety.
Housing prices in parts of California have jumped over 30% in the past year. Nevertheless there is a major difference in the dynamics behind the increases. Unlike previously, where loose credit created a highly unstable underpinning, and prices were supported almost entirely by speculative greed, today’s market represents more of a bounce back from record lows, based upon pent-up demand and low inventories. Credit is much tighter now, creating a firmer economic foundation and reducing chances of a sudden collapse.
Loans4Less.com, a California based online mortgage broker and real estate information platform, is perfectly aligned with the more conservative approach to credit, in addition to the continuing growth in the nationwide real estate market and the influx of new buyers it represents. The company focuses on “A” paper conforming loans, plus has gone to great lengths to create a comprehensive online user resource, attracting both buyers and sellers seeking up-to-date real estate and mortgage information. The goal is to become a national real estate platform, attractive to partnerships, and the company’s revenue growth continues to support its strategy.
For more information, visit www.Loans4Less.com
QualityStocks
11 years ago
LFLS Ready for California’s Changing Housing Market
The median home price in California in May notched the biggest year-over-year increase in 30 years, up 31.9 percent to $417,350 from $316,460, according to the California Association of Realtors (CAR). The last time the sunshine state’s median home price increased with similar momentum was in February of 1980 when prices soared 29.1 percent to $94,489 from $75,520 in February the year prior.
Likely catalysts for last month’s increase are fewer sales of distressed properties and higher transactions dealing with more expensive homes, says Leslie Appleton-Young, CAR associate vice president and chief economist.
“We’ve had a big drop off in distressed property sales and with the price appreciation you have home sellers coming off the fence and listing (homes). Demand is incredibility strong,” Appleton-Young recently told the Los Angeles Daily Sun.
Appleton-Young also noted that home buyers are making larger down payments and benefitting from stable loan products.
“While home prices are increasing at levels above those observed in 2006-2007, the fundamentals of the housing market are much more solid than what we experienced a few years ago,” Appleton-Young continued.
With interest rates near record lows and the housing market signaling a broader economic rebound, companies like Loans4Less.com, a California-based online brokerage firm focused on standard “A” paper loans, are experiencing first-hand the “solid” fundamentals and subsequent uptick in confidence in the housing market.
Recently ranked 66th out of 200 top residential mortgage loan originators in the United States, Loans4Less.com has positioned itself as a debt-free, fully sustainable small business seeking out select avenues to saturate the market in California while seeking opportunities to expand service in more states.
While the housing market is showing signs of stabilization, potential homebuyers are moving forward, albeit with caution. As the market continues to rebound, Loans4Less.com offers potential homebuyers a wide range of online resources, such as mortgage calculators, service partners, organizational tools, industry news, and even a searchable glossary where potential buyers can familiarize themselves with mortgage lingo.
For more information, visit www.loans4less.com
QualityStocks
11 years ago
LFLS Expands with Growing Market
A recent Mortgage News Daily article by Jann Swanson (http://owl.li/lirdy) paints a generally optimistic picture for America’s residential real estate market, referring to the latest reported figures from Fannie Mae, and saying that their research team calls the housing recovery “undeterred”. The article points to the annualized rate of housing starts in March as being over a million units for the first time since 2008, although it indicated that the growth was due to multi-family starts. However, sales of new single-family homes also rose from February, contributing to a 51% growth in first quarter new home sales.
The report also said that housing affordability is expected to remain above normal through 2017. Affordability takes into consideration a number of factors, including interest rates and family income, and above normal readings suggest market sustainability. Declining housing inventories are providing an upward pressure on home prices, and Fannie Mae expects this to continue, suggesting a growing seller’s market.
California-based online mortgage broker service, Loans4Less.com, has developed, and continues to expand, its online portal for anyone seeking residential real estate and mortgage information. The company sees their market continuing to grow, both in California and other parts of the country, and expects their system to become a platform of nationwide scope, available to both consumers and business partners.
For consumers, it’s an easy-to-use online starting point, especially for those fairly new to the home purchase process. Not only does it show the most recent mortgage rates, points, and other financial data, it offers a number of financial tools for doing personal calculations. Over time, the plan is to provide a growing base of information covering every state, with access to related partners and services.
For more information, visit www.Loans4Less.com
QualityStocks
11 years ago
LFLS Interview Recap: CEO Hershman Discusses Current Position, Expansion Strategy on StockRadio.com
In a recent interview with TheStockRadio.com, Loans4Less.comCEO Steve Hershman laid-out the company’s competitive abilities, financial current financial position and plans to expand into a national brand name.
LFLS is an online CA mortgage loan brokerage for “A” paper Conforming residential first mortgage programs. The company has maintained stability by working only with qualified buyers with proven income, a practice that fared well for the company when the mortgage crisis hit. While the downturn in the housing market crippled much of the industry, LFLS stayed on pace by continuing operations as it always had by avoiding subprime loans; offering best rate wholesale offerings; providing quality customer services; and delivering on promises made to customers.
In the interview Hershman explained how LFLS competes with big name banks today by offering more competitive rates than big banks and employing a commission-based staff with focused knowledge on the mortgage industry.
“Our posted rates are significantly more competitive … and that’s what it’s all about – it’s about competitive pricing. Furthermore, a retail bank is not going to be as knowledgeable or diverse in the amount of mortgage products available to guide that particular borrower through the process,” he explained.
From a financial standpoint, the company has earned some bragging rights. LFLS has no debt, makes 38-40 percent net earnings before taxes, and is a self-sustained, cash flow operation with $1 million in revenues.
“If you study our financial reports and the audited financial statements, there’s not a going concern clause in there – our auditors are quite happy that our business is self-sustaining,” Hershman said.
Having established a firm presence in California, the company is now looking for joint-venture or partners with several jurisdiction licenses so it can expand the LFLS brand into other states and eventually nationwide.
“We want to turn Loans4Less.com … into an all-state residential mortgage loan platform,” Hershman said. “Our dream is to hook in with a large mortgage bank that has 30 licenses so we can transform the Loans4Less Web site into a national offering.”
Because the “Loans4Less” brand name is so general, Hershman said the company has breathing room to expand offerings in the future to encompass car loans and consumer loans in the future, and that the market is ripe for a new presence.
“We think the market is ready for a new brand name. Banks and bigger players are always looking to take over a new branding opportunity because they don’t want people taking a piece of their pie,” Hershman said.
For more information visit www.Loans4Less.com– the full audio interview can be heard here: http://thestockradio.com/presceo-steven-hershman-of-loans4less-com-inc-lfls-pk/2777
QualityStocks
11 years ago
Timing is Perfect for LFLS
History can be a dependable teacher and guardian, protecting us from repeating mistakes and pointing to important opportunities that can otherwise go unnoticed. But history ignored is powerless, and those unwilling to study the past will always face an uncertain future. It’s a lesson confirmed most recently by America’s real estate collapse, a financial catastrophe that resulted in nearly 4 million foreclosures across the country. More than numbers, each foreclosure was a personal disaster for those who went through it, sometimes ruining marriages, breaking up families, and leaving scars that could last generations.
It’s easy to point to the economists and financial leaders that should have known better, people who, fueled by a mix of greed and irresponsibility, willingly packaged loans that were purely speculative. By so doing, they were effectively selling a car without brakes, making a crash not only probable, but virtually unavoidable. And yet a simple glance at history could have prepared anyone, regardless of their financial training.
Over the past 60 years, existing U.S. home prices, adjusted for inflation, can be seen to have remained largely steady, with small scale booms toward the end of the 1970s and the 1980s. In those booms, a house for $100,000 might have jumped to $115,000 on average, although some areas spiked more than others. Then, beginning around 2000, a price rush started like no other in American history. By 2006 prices had gone off the charts. Instead of a $100,000 house jumping to $115,000, it was suddenly exploding to $200,000, multiples of any previous boom, with prices in some areas far exceeding even that. Like walking the gentle hills of Iowa and suddenly coming across Mount Everest, it’s hard to imagine that anyone could not anticipate the massive readjustment that would inevitably come.
Few would ever want to see a repeat of such an earthquake. With a stricter mortgage environment and reduced housing inventory, some are surprised that housing prices are once again on the upswing, but to a much more modest degree. For California-based online mortgage broker Loans4Less.com, this new and steady growth is providing the perfect foundation for their own development and expansion. The company is rapidly building what it predicts will be an extensively used nationwide platform for real estate and mortgage partners across the country. They’ve created an easy-to-use comprehensive online environment for consumers seeking mortgage and real estate information, a platform that can be leveraged by others to ultimately form a central portal for the industry. With 80% of all home buyers using the Internet for their house hunting, and housing demand continuing to rise, the timing couldn’t be better.
For more information, visit www.Loans4Less.com
QualityStocks
12 years ago
LFLS and the Growing Power of the Online Market
There are well over 2 billion Internet users worldwide, with over 77% of the U.S. population going online on a regular basis. Facebook alone has over a billion users, and Google processes over a billion search requests every day. Most online time is spent looking up information or connecting with other people, but a growing part of the online experience is about spending money.
In the early days of ecommerce, predictions were made that online purchasing would never take off because people would never give up the in-store experience of physically handling the goods. Today, Americans spend roughly $200 billion online each year, with most people comfortable purchasing at least some things on the Web, including clothing, jewelry, electronics, and furniture.
When it comes to real estate, fully 80% of all home buyers do part of their house hunting online. California-based mortgage brokerage Loans4Less.com has a lot of experience riding the online wave, and in fact has built its entire operation around the rapidly advancing capabilities and popularity of online processing. More than simply being an effective online mortgage middleman, Loans4Less is building a sophisticated Web-based platform and portal to be used for partnering across the country.
Loans4Less has effectively integrated the sometimes complex world of residential mortgage loans into an online environment in such a way as to create an attractive portal for home buyers while offering compelling options for joint venture and licensing partners. Their carefully crafted use of online technology has given them a cost effective way of reaching out to both buyers and partners.
In short, as the online world continues to expand, Loans4Less, with its rapidly expanding revenue base, expects to remain on the leading edge.
For more information, visit www.Loans4Less.com
QualityStocks
12 years ago
LFLS Featured in Exclusive CEOCFO Magazine Interview
Loans4Less.com, an online mortgage loan brokerage firm, was recently interviewed by CEOCFO Magazine. Company CEO Steven M. Hershman discussed several key company and industry points pertinent to consumers and the investment community.
Loans4Less.com’s unique foothold in the mortgage industry was discussed, as well as:
• The allure of Loans4Less.com vs. a bank lender
• How the Company was established
• The proven strategy that ensured resilience through the financial crisis
• The current mortgage environment in California
• Nationwide expansion goals via strategic partnerships, mergers or licensing agreements
• The value of highest quality, consistent customer service
Recently ranked 66th out of 200 top residential mortgage loan originators in the United States, Loans4Less.com has positioned itself as a debt-free, fully sustainable small business seeking out select avenues to expand its market position.
“We are not a company that has debt or cash flow problems, so we are offering a very clean perspective and alternative as a new emerging brand and we believe the time is right, mortgages are not going away,” Hershman stated. “Loans are a product and service that people every day of the week across the country are looking for, a loan to buy a house or refinance, or buy a car.”
To read the interview in its entirety visit: www.ceocfointerviews.com/interviews/Loans4Less13.htm
To learn more about Loans4Less.com, visit www.Loans4Less.com
QualityStocks
12 years ago
LFLS Announces Financial Results for Q1 2013
Loans4Less.com, an online mortgage loan brokerage firm focused on Conforming loans, today reported its first-quarter financial results for the three months ended March 31, 2013.
First quarter highlights:
• Sales increased 13%, or approximately $27,911, to $243,532
• Net ordinary income increased by 34%
• Positive outlook for full year 2013
“We are pleased to report increases in our first-quarter performance for the three months ended March 31, 2013. The 13% increase in revenues is largely attributed to strength in general refinancing, which was achieved with little to no advertising. Our Company’s ability to minimize advertising expenses and still continue to grow through existing clients and referrals is a testament to the high quality service we offer as well as our potential to continue steady growth patterns,” Steve M. Hershman, Chairman & President of Loans4Less.com stated.
Q1 2013 sales increased 13% to $243,571 from revenues of $215,660 reported for the comparable quarter a year earlier. The increase in revenues is mainly attributed to increased mortgage commission revenues from refinancing.
Net ordinary income for the first quarter was $106,383, an increase of 34% compared to $79,532 for the prior year period.
Total operating expenses for the first quarter ended March 31, 2013, were $149,320 compared with $136,129 for the comparable quarter of 2012. The Company had overall General and Administrative expenses of $149,320, an increase of 26% compared to $118,879 reported in the first quarter of 2012.
The outlook through the end of 2013 is expected to remain positive as the general refinancing business continues to grow. Loans4Less is well positioned to continue its current operations and expand without outside financing; however, the company is seeking to raise capital to advance its ongoing plan of operations with the aim of investing in a new platform of technologies in order to facilitate increasing revenues through aggressive advertising and marketing with the main goal of developing a recognizable new national loan brand name.
The company also told investors today that it is seeking licensing and/or joint venture arrangements in other jurisdictions and potentially in other loan products in order to effectively brand Loans4Less.com as more of a general loan consumer portal site while using mortgage services as its base service.
For more information, visit www.Loans4Less.com
QualityStocks
12 years ago
LFLS Offers an Important Home Buyer Starting Point
In a recent Washington Post article by Robert McCartney (http://dtg.fm/43iJ), the importance of careful shopping when it comes to real estate transactions was made clear. The article points to lawsuits currently being brought against individuals accused of arranging kickbacks for steering business to specific companies, arrangements that homebuyers can end up paying for in the form of higher title, mortgage, or other fees.
Real estate agents that push buyer traffic to a specific title company, mortgage lenders that funnel business to specific mortgage insurers; it’s not allowed but it can still happen, and home buyers are usually the ones that unknowingly pick up the tab. As the article points out, it was largely during the earlier real estate boom that many of these practices got started, but it’s still enough of a problem that more legal action is expected. For home buyers, the moral of the story is to shop around to ensure that you are getting the best deal. You may not have any way of knowing if there are back-door kickbacks going on, but you can still search for the best bottom-line deal to avoid being slapped with associated higher fees characteristic of such arrangements.
Loans4Less.com, a California-based online mortgage loan brokerage working on a national presence, taps a marketplace full of mortgage lenders, and represents a good starting point for identifying the best deal. The company goes out of its way to maintain its A+ TrustLink Rating with the Better Business Bureau, and does not quote rates, points, or closing costs that are not deliverable. The company focuses on Conforming and Jumbo “A” paper mortgages, and was recently ranked by Origination News as one of the top 2012 loan producers by dollar volume.
The company is in the process of expanding nationally, using their online technology as a highly functional platform for partnering across the country.
For more information, visit www.Loans4Less.com
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