NutriPure Beverages, Inc. Details Marketing Approach and First Year Projections for Nu2o Healthy Water Products
22 April 2009 - 11:00PM
Marketwired
NutriPure Beverages, Inc. (PINKSHEETS: NBVG) is bringing to market
a complete line of nutrient-enhanced bottled water products
produced using a revolutionary process that enables the adding of
organic nutrients without adding masking flavors, colors or
sweeteners. Nu2o products contain no calories, no carbohydrates, no
colors and no flavors other than pure water. NutriPure's patented
cold-fill process provides several distinct marketing advantages:
(1) It costs 30% less than existing hot-fill processes, which
translates directly to greater bottom line profits; (2) It enhances
the bioavailability of the ingredients, prevents biodegradation,
and allows beverages to be bottled at neutral pH, creating a more
healthful product without altering the taste of the water, and (3)
It allows NutriPure to use the claims "natural," "organic," and "no
preservatives" on its packaging and materials. Consumer testing
indicates that public awareness sees Nu2o in a category of its own,
somewhere between SmartWater and VitaminWater.
The company plans to launch its first three Nu2o bottled water
products simultaneously in the U.S. and Japan by late summer 2009,
contingent upon finalization of funding and regulatory approvals.
Initial product formulations include "Energy," "Immune" and
"Complete Nutrition," with three additional formulations products
to be introduced the following quarter and a total of twelve within
the first year. Based on extensive analysis of current and
anticipated market conditions, the company forecasts gross product
sales at $10,855,500 for the first 12 months of operations,
$49,890,000 for its second year, and $66,100,000 for the third
year. These are preliminary projections subject to change depending
on a variety of factors including unanticipated fluctuations in the
market place. For more information visit
www.nutripurebeverages.com.
For all broker and investor Inquiries: Please contact a Managing
Member of MicroCap Management LLC:
2004 A West 120th avenue Westminster, CO, 80234
Phone: (303)-465-2388
Fax: (303)-465-2507
Website: http://www.microcapmanagement.com/
Safe Harbor Statement: This release contains forward-looking
statements with respect to the results of operations and business
of NutriPure Beverages, Inc., which involves risks and
uncertainties. The Company's actual future results could materially
differ from those discussed. The Company intends that such
statements about the Company's future expectations, including
future revenues and earnings, and all other forward-looking
statements be subject to the "Safe Harbors" provision of the
Private Securities Litigation Reform Act of 1995.
Contact: Kenyatto Jones CEO NutriPure Beverages, Inc. (949)
400-5963
Nutripure Beverages (CE) (USOTC:NBVG)
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