DALLAS, TX announced today it has retained the BALL LAW FIRM,
LLP, Los Angeles, CA, and that it intends to protect its patent
from being infringed on by competitors that are selling its
patented products to retailers including Target Corp. and Wal-Mart
Stores.
Pet Ecology's patented sickness-indicating, color-change reactor
is a controlled, six-patented factor which detects the pH level of
a cat's urine and indicates whether urinary tract infection is
present. The less acidic a cat's urine, the more susceptible he/she
is to forming stones or crystals in the urinary tract. The color of
the litter changes to varying shades of pale pink to magenta when
the pH in a cat's urine is abnormal. The darker the shade of pink,
the more serious the problem may be.
The patents protect innovations that enable the detection the pH
level of a cat's urine among other specific technology advances. In
the lawsuit, Pet Ecology Brands, Inc. will seek an injunction that
would prevent these companies from further misappropriating Pet
Ecology, Inc.'s technology and infringing Pet Ecology, Inc.'s
patents. The lawsuit also seeks unspecified monetary damages
arising from the companies' unauthorized use of the patented
technology and the continued willful infringement of Pet Ecology's,
Inc.'s patents.
"Based on research by our firm and associates this seems to be
an open and shut case," Byron T. Ball, attorney at BALL LAW FIRM,
LLP, stated. "Pet Ecology Brands has patents and the other two
companies do not.
"Unlike traditional clay-based cat litter brands, Perfect Litter
is made with all natural and biodegradable minerals, making it
environmentally friendly to landfills. A recipient of the 2008
SPCA's Best of the Best Award for Excellence in Cat Litter, the
litter is significantly lighter than other brands, and can be
shipped economically. These benefits are in addition to the
sickness-indicating features and we intend to defend our superior
patented protected litter," stated Ralph Steckel, CEO, Pet Ecology
Brands, Inc.
"We have identified two companies that have willfully infringed
on our patents. We intend to stop the infringement and defend the
patented technology behind our flagship product 'Perfect Litter
Alert.' These patents and the products they represent will be
utilized to provide the shareholders with the value they deserve
and have long awaited," stated CFO Bob Salluzzo.
RECENT NEWS:
Pet Ecology Brands Perfect Litter Wins SPCA's 2008 Best of the
Best Award for Excellence in Cat Litter
Pet Ecology Brands, Inc. (PINKSHEETS: PECD), a company committed
to technologically advanced pet care products that meet today's
lifestyle and environmental needs, has won the prestigious Best of
the Best Award from SPCA International (Society for the Prevention
of Cruelty To Animals -- www.SPCA.com) for the company's Perfect
Litter Alert(TM).
Pet Ecology Brands Launches National Television Advertising
Campaign
Pet Ecology Brands, Inc. (PINKSHEETS: PECD) reported today a
national television advertising campaign introducing Pet Ecology
Brand's "Perfect Litter Alert" to the home delivery market has been
running successfully on 14 different television network channels
nationally including the Animal Planet, Discovery Channel, The Food
Network, Lifetime TV, Fine Living, Hallmark, E! TV, HGTV, Bravo and
others. The national advertising is being conducted by the
Company's Internet and home delivery licensee, Pet Ecology Direct,
LLC. After a long series of market tests intended to determine the
effectiveness of content of the advertising being used on TV and
Internet marketing, the company has come up with an advertising
plan which will ensure continuous growth of the home delivery
business and Pet Ecology's brand awareness. As a result of initial
marketing efforts and testing, the Company is already processing
over 3,500 orders per week with the amount of orders expected to
grow weekly as the customer base expands and as advertising becomes
more targeted in conjunction with a scheduled increase in spending
for the planned advertising.
About: Pet Ecology Brands, Inc. www.PetEcology.com,
www.PerfectLitter.com
Pet Ecology Brands, Inc. has developed a revolutionary patented
cat litter that destroys urine odor, clumps, and is earth-friendly.
The litter is ultra-lightweight and convenient to use (3 lbs works
like 21 lbs of clay/sand-based products), it is 100% flushable and
safe for sewer and septic tank systems. Most importantly, it is
completely safe for cats and our environment, and does not contain
any sodium bentonite, as used in many competing brands. The design
helps to protect the landfills, and yet does everything that clay
litters do... and more. It has the ability to help indicate certain
diseases commonly occurring in cats. The technique used is similar
to that found in Merck's Veterinarian Manual. However, this litter
not only warns of possible illness, but may also help indicate how
far along the illness may be by the color the litter changes to,
thereby providing the pet owner significant additional benefits and
an early warning system concerning the cat's health.
Pet Ecology's K-9 Fat Free Dog Treats(TM) are the first fat free
treats on the market that meet the standards of the U.S. Department
of Agriculture, and offer dog owners an effective means to provide
their pets with a non-fat tasty treat. They are also cholesterol
free and sodium free. According to U.S. News & World Report,
"the number one health problem for dogs is obesity." Today, dogs
are fed fat rich food and treats, and often get significantly less
exercise than required to maintain an ideal weight and healthy
condition. Overweight dogs are more prone to serious injury,
skeletal stress, and the same complications that people experience
with significant weight gain via fat rich diets, ranging from heart
and lung problems, to skin and kidney diseases, to circulatory and
immune system issues. Vit-A-Dog Fat Free Treats (soon to be
available) are enriched with vitamins D & E, and will be
available in chicken, beef and liver flavors.
Other products anticipated being launched by Pet Ecology Brands,
Inc. and include the first fat free cat treat, a low sodium and low
fat microwavable gourmet cat dinner; and two cat litter product
line extensions to help indicate feline pregnancy and diabetes.
Safe Harbor Statements about the Company's future expectations
and all other statements in this press release other than
historical facts, are 'forward-looking statements' within the
meaning of Section 27A of the Securities Act of 1933, Section 21E
of the Securities Exchange Act of 1934, and as that term is defined
in the Private Securities Litigation Reform Act of 1995. The
Company intends that such forward-looking statements be subject to
the safe harbors created thereby. The above information contains
information relating to the Company that is based on the beliefs of
the Company and/or its management as well as assumptions made by
and information currently available to the Company or its
management. When used in this document, the words 'anticipate,'
'estimate,' 'expect,' 'intend,' 'plans,' 'projects,' and similar
expressions, as they relate to the Company or its management, are
intended to identify forward-looking statements. Such statements
reflect the current view of the Company regarding future events and
are subject to certain risks, uncertainties and assumptions,
including the risks and uncertainties noted. Should one or more of
these risks or uncertainties materialize, or should underlying
assumptions prove to be incorrect, actual results may vary
materially from those described herein as anticipated, believed,
estimated, expected, intended or projected. In each instance,
forward-looking information should be considered in light of the
accompanying meaningful cautionary statements herein. Factors that
could cause results to differ include, but are not limited to,
successful performance of internal plans, the impact of competitive
services and pricing and general economic risks and
uncertainties.
Contact: Public Relations release@HyperGlobalBuzz.com Pet
Ecology Brands, Inc. http://www.petecology.com
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