FORM 6-K
 
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
Report Of Foreign Private Issuer
 
Pursuant to Rule 13a-16 or 15d-16
of the Securities Exchange Act of 1934
 
For the month of November, 2012
 
Commission File No. 000-32981
 
QWICK MEDIA INC.
(Translation of registrant's name into English)
 
3162 Thunderbird Crescent, Burnaby, BC  V5A 3G1
(Address of principal executive office)
 
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.     Form 20-F  [X]  Form 40-F  [  ]
 
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1)  [  ]
 
NOTE:   Regulation S-T Rule 101(b)(1) only permits the submission in paper of a Form 6-K if submitted solely to provide an attached annual report to security holders.

 
 

 

 








QWICK MEDIA INC.
(A Development Stage Company)


CONSOLIDATED FINANCIAL STATEMENTS

Nine Months Ended September 30, 2012 and 2011
(Unaudited)
(Stated in U.S. Dollars)
 





















NOTICE OF NO AUDITOR REVIEW OF
INTERIM CONSOLIDATED FINANCIAL STATEMENTS

In accordance with National Instrument 51 102 Part 4, subsection 4.3(3)(a), if an auditor has not performed a review of these interim consolidated financial statements they must be accompanied by a notice indicating that these interim consolidated financial statements have not been reviewed by an auditor.

The accompanying unaudited interim consolidated financial statements of the Company for the period ended September 30, 2012 have been prepared in accordance with United States generally accepted accounting principles and are the responsibility of the Company’s management. The Company’s independent auditors have not performed an audit or review of these interim consolidated financial statements .

 
2

 

QWICK MEDIA INC.
(A Development Stage Company)
 
CONSOLIDATED BALANCE SHEETS
 
(Stated in U.S. Dollars)
 

   
SEPTEMBER 30,
   
DECEMBER 31,
 
   
2012
   
2011
 
   
(Unaudited)
       
ASSETS
           
             
Current
           
Cash
  $ 110,243     $ 728,575  
Accounts receivable
    137,185       103,242  
Due from related parties
          169,404  
Inventory
    331,475       296,382  
Prepaid expenses
          49,510  
Total Current Assets
    578,903       1,347,113  
                 
Property and Equipment
    90,100       86,426  
                 
Total Assets
  $ 669,003     $ 1,433,539  
                 
                 
LIABILITIES
               
                 
Current
               
Accounts payable and accrued liabilities
  $ 164,915     $ 111,831  
Due to related parties
    1,361,204        
Accrued dividends payable
    176,126       23,891  
Total Liabilities
    1,702,245       135,722  
                 
Redeemable Preferred Stock
    2,027,945       2,027,945  
                 
STOCKHOLDERS’ DEFICIENCY
               
                 
Common Stock
    71,128       71,128  
                 
Additional Paid-in Capital
    4,810,553       4,744,921  
                 
Deficit Accumulated During The Development Stage
    (7,942,868 )     (5,546,177 )
Total Stockholders’ Deficiency
    (3,061,187 )     (730,128 )
                 
Total Liabilities and Stockholders’ Deficiency
  $ 669,003     $ 1,433,539  
                 
 
Commitments and Contractual Obligations (Notes 1 and 13)
 
The accompanying notes are an integral part of these unaudited consolidated financial statements.

 
3

 

QWICK MEDIA INC.
(A Development Stage Company)

CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)
(Stated in U.S. Dollars)
 

   
THREE MONTHS
ENDED
SEPTEMBER 30,
   
NINE MONTHS ENDED
SEPTEMBER 30,
   
PERIOD FROM DATE OF INCEPTION (OCTOBER 5, 2000) TO
SEPTEMBER 30,
 
   
2012
   
2011
   
2012
   
2011
   
2012
 
                               
Revenue
  $ 987     $ 48,431     $ 148,083     $ 116,964     $ 241,097  
                                         
                                         
Expenses
                                       
Advertising and promotion
    14,385       41,393       77,443       96,776       233,243  
Amortization
    11,168       6,579       31,511       18,970       58,842  
Consulting fees
    16,926       28,202       72,978       281,717       436,460  
Filing Fees
          2,020       4,500       12,860       35,515  
Foreign Exchange
    (21,940 )     13,540       (12,994 )     (5,919 )     318,792  
Interest and bank charges
    52,543       18,567       157,231       20,457       427,422  
Management fees
    49,855       (32 )     216,383       2,353       746,502  
Mineral property development expenditures
                            8,500  
Mineral property option payment
                            3,428  
Office and administrative
    98,317       109,136       312,944       380,554       892,576  
Oil and gas property development expenditures
                            202,686  
Professional fees
    42,104       74,803       111,671       263,166       659,188  
Rent
    59,177       42,946       168,256       143,433       409,808  
Salaries, wages and benefits
    465,525       273,420       1,315,867       841,746       3,009,450  
Software development costs
          93,821             419,023       484,627  
Travel
    24,773       19,565       88,984       78,595       256,926  
Total Expenses
    812,833       723,960       2,544,774       2,553,731       8,183,965  
                                         
Net Loss For The Period
  $ (811,846 )   $ (675,529 )   $ (2,396,691 )   $ (2,436,767 )   $ (7,942,868 )
                                         
Basic And Diluted Loss Per Common Share
  $ (0.01 )   $ (0.01 )   $ (0.03 )   $ (0.04 )        
                                         
                                         
Weighted Average Number Of Common
Shares Outstanding
    71,128,456       71,128,500       71,128,456       67,134,800          





The accompanying notes are an integral part of these unaudited consolidated financial statements.


 
4

 
 
 
THREE MONTHS
ENDED
SEPTEMBER 30,
NINE MONTHS
ENDED
SEPTEMBER 30,
PERIOD FROM DATE OF INCEPTION OCTOBER 5, 2000 TO    SEPTEMBER 30,
 
2012
2011
2012
2011
2012
           
Cash Flows (Used In) Provided By:
 
 
 
 
 
 
Operating Activities
         
Net loss for the period
$   (811,846)
$    (675,529)
$(2,396,691)
$ (2,436,767)
$   (7,942,868)
           
Adjustments to reconcile net loss to net cash used in operating activities:
         
Amortization
11,168
7,220
31,511
19,680
58,842
Foreign exchange on debt settlement
226,512
Stock-based compensation
15,546
16,848
65,632
178,551
261,031
           
Changes in operating assets and liabilities
         
Accounts receivable
(12,744)
(80,205)
(33,943)
(243,975)
(135,885)
Prepaid expenses
4,185
(22,050)
49,510
(44,853)
Inventory
(407)
(66,541)
(35,093)
(235,935)
(331,475)
Due to and from related parties
669,136
(194,087)
1,530,608
(2,270)
2,093,422
Deferred revenue
(4,963)
Accrued dividends payable
51,115
1,011,832
152,235
1,011,835
176,126
Accounts payable and accrued liabilities
18,842
(52,014)
53,084
6,759
487,533
Net cash (used in) operating activities
(55,005)
(59,489)
(583,147)
(1,746,975)
(5,106,762)
           
Investing Activities
         
Subsidiary cash upon acquisition
15,465
Purchase of property and equipment
(1,738)
(5,337)
(35,185)
(57,989)
(137,540)
Net cash (used in) investing activities
(1,738)
(5,337)
(35,185)
(57,989)
(122,075)
           
Financing Activities
         
Proceeds from share issuances
1,217,002
2,678,002
Proceeds from notes payable
1,661,078
Proceeds from preferred shares
1,000,000
Net cash provided by financing activities
1,217,002
5,339,080
           
Net Increase (Decrease) In Cash
(56,743)
(64,826)
(618,332)
(587,962)
110,243
           
Cash, Beginning Of Period
166,986
354,712
728,575
877,848
           
 
Cash, End Of Period
$     110,243
$     289,886
$      110,243
$     289,886
$        110,243
           
Non-cash Financing Activities
         
Common stock issued to settle debt
$                −
$                −
$                 −
$      403,211
$        984,841
           
Supplemental Disclosure of Cash Flow Information
         
Interest paid
$                −
$                −
$                 −
$                −
$                    −
Income taxes paid
$                −
$                −
$                 −
$                −
$                    −
 
The accompanying notes are an integral part of these unaudited consolidated financial statements.
 
 
 
 
 
5

 
QWICK MEDIA INC.
(A Development Stage Company)

Notes to the Interim Consolidated Financial Statements

NINE MONTHS ENDED SEPTEMBER 30, 2012 AND 2011
(Unaudited)
(Stated in U.S. Dollars)



1.      BASIS OF PRESENTATION
 
The unaudited interim consolidated financial statements as of September 30, 2012 included herein have been prepared without audit pursuant to the rules and regulations of the Securities and Exchange Commission. Certain information and footnote disclosures normally included in consolidated financial statements prepared in accordance with United States generally accepted accounting principles have been condensed or omitted pursuant to such rules and regulations. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. It is suggested that these consolidated financial statements be read in conjunction with the December 31, 2011 audited consolidated financial statements and notes thereto. The operating results for the three months and nine months ended September 30, 2012 are not necessarily indicative of the results that may be expected for the year ending December 31, 2012.

2.      NATURE OF OPERATIONS AND GOING CONCERN
 
a)      Organization
 
Qwick Media Inc. (“the Company”) is governed by the corporate laws of the Cayman Islands.  It is currently a reporting issuer in the Province of British Columbia, Canada.  Principal executive offices are located in Vancouver, British Columbia, Canada.  The registered office is in the Cayman Islands.
 
The Company was incorporated on October 5, 2000 under the laws of the State of Nevada.  Effective June 26, 2006, it re-domiciled from the State of Nevada to the State of Washington.  Effective July 7, 2009, it re-domiciled from the State of Washington to the State of Wyoming for the sole purpose of effecting a continuance to the Cayman Islands.  Effective July 28, 2009, the Company re-domiciled to the Cayman Islands and became a foreign private issuer with the US Securities and Exchange Commission (“SEC”).
 
On October 6, 2009, the Company changed its name from “Tuscany Mineral, Ltd.” to “Tuscany Minerals Ltd.”.  On June 22, 2010, the Company changed its name to “Qwick Media Inc.”
 
On January 28, 2011, the Company completed the acquisition of Qeyos Ad Systems Inc. (“Qeyos”), pursuant to which it acquired all of the issued and outstanding common shares of Qeyos from its shareholders in exchange for the issuance of a total of 4,789,035 shares of the Company’s common stock on the basis of one share of common stock for each common share of Qeyos. As a result of the acquisition of the Qeyos shares, the Company ceased to be a shell company and is now in the business of developing interactive proprietary software, intellectual property and hardware.
 
For accounting purposes, the acquisition is being accounted for at historical carrying values in a manner similar to the pooling of interests method since the chief executive officer and controlling shareholder of the Company is also the chief executive officer and controlling shareholder of Qeyos.  Transfers or exchanges of equity instruments between entities under common control are recorded at the carrying amount of the transferring entity at the date of transfer and fair value, goodwill or other intangible asset adjustments are not recorded. Our consolidated financial statements and reported results of operations reflect these carryover values, and our reported results of operations and stockholders’ equity have been retroactively restated for all periods presented to reflect the results of operations of Qeyos and the Company as if the acquisition had occurred on September 30, 2009, the date the Company and Qeyos commenced common control.
 
On April 19, 2011, the Company incorporated Wuxi Xun Fu Information Technology Co., Ltd. in China, a wholly-owned subsidiary of the Company.
 
For all periods presented, all significant inter-company accounts and transactions have been eliminated in the consolidated financial statements.

 
6

 
QWICK MEDIA INC.
(A Development Stage Company)

Notes to the Interim Consolidated Financial Statements

NINE MONTHS ENDED SEPTEMBER 30, 2012 AND 2011
(Unaudited)
(Stated in U.S. Dollars)

 
2.        NATURE OF OPERATIONS AND GOING CONCERN (Continued)
 
b)      Development Stage Activities
 
The Company had been in the exploration stage since its formation and had not realized any revenues during the exploration stage.  The Company had previous exploration activities in the natural gas and oil business in 2003 and in the acquisition and exploration of mining properties prior to 2003.
 
On January 28, 2011, the Company acquired Qeyos Ad Systems Inc., which is in the business of developing and customizing software and hardware for use in digital media kiosks.  Accordingly, the Company ceased to be an inactive shell company and became a development stage company.
 
c)      Going Concern
 
The accompanying consolidated financial statements have been prepared assuming the Company will continue as a going concern.
 
As shown in the accompanying consolidated financial statements, the Company has incurred accumulated losses of $7,942,868 for the period from October 5, 2000 (inception) to September 30, 2012. The future of the Company is dependent upon its ability to obtain adequate financing and upon future profitable operations. Management has plans to seek additional capital financing through private placement and a public offering of the Company’s common stock and from the issuance of promissory notes. These factors raise substantial doubt regarding the Company’s ability to continue as a going concern. The consolidated financial statements do not include any adjustments relating to the recoverability and classification of recorded assets, or the amounts of and classification of liabilities that might be necessary in the event the Company cannot continue in existence.

3.      BASIS OF PRESENTATION
 
The unaudited interim consolidated financial statements of the Company have been prepared in accordance with generally accepted accounting principles in the United States (“US GAAP”), and are expressed in US dollars. These consolidated financial statements include the accounts of the Company and the accounts of the Company’s wholly owned subsidiaries, Qeyos Ad Systems Inc., and Wuxi Xun Fu Information Technology Co., Ltd.  The interim consolidated financial statements should be read in conjunction with the annual consolidated financial statements for the year ended December 31, 2011.
 
The Company uses the same accounting policies and methods of computation as in the annual consolidated financial statements for the year ended December 31, 2011.
 
The preparation of financial statements in conformity with US GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses for the reporting period.  Management evaluates estimates and judgments on an ongoing basis.  Actual results could differ from these estimates.  The significant areas requiring management’s estimates and assumptions include the fair value of shares issued to settle debt, stock based compensation, valuation of accounts receivable and inventory, estimated life, amortization rates and impairment of long-lived assets, valuation allowance for income tax purposes, and fair value measurement of financial instruments.
 
Certain reclassifications have been made to the prior period’s consolidated financial statements to conform to the current period’s presentation.

 
7

 
QWICK MEDIA INC.
(A Development Stage Company)

Notes to the Interim Consolidated Financial Statements

NINE MONTHS ENDED SEPTEMBER 30, 2012 AND 2011
(Unaudited)
(Stated in U.S. Dollars)


 
4.  
RECENT ACCOUNTING PRONOUNCEMENTS
 
In June 2011, the FASB issued Accounting Standards Update No. 2011-05, “Presentation of Comprehensive Income” (“ASU No. 2011-05”), which improves the comparability, consistency, and transparency of financial reporting and increases the prominence of items reported in Other Comprehensive Income (“OCI”) by eliminating the option to present components of OCI as part of the statement of changes in stockholders' equity. The amendments in this standard require that all nonowner changes in stockholders' equity be presented either in a single continuous statement of comprehensive income or in two separate but consecutive statements. Subsequently in December 2011, the FASB issued Accounting Standards Update No. 2011-12, “Deferral of the Effective Date for Amendments to the Presentation of Reclassifications of Items Out of Accumulated Other Comprehensive Income” (“ASU No. 2011- 12”), which indefinitely defers the requirement in ASU No. 2011-05 to present on the face of the financial statements reclassification adjustments for items that are reclassified from OCI to net income in the statement(s) where the components of net income and the components of OCI are presented. The amendments in these standards do not change the items that must be reported in OCI, when an item of OCI must be reclassified to net income, or change the option for an entity to present components of OCI gross or net of the effect of income taxes. The amendments in ASU No. 2011-05 and ASU No. 2011-12 are effective for interim and annual periods beginning after December 15, 2011 and are to be applied retrospectively. The adoption of the provisions of ASU No. 2011-05 and ASU No. 2011-12 did not have a material impact on the Company's consolidated financial position or results of operations.
 
In September 2011, the FASB issued Accounting Standards Update No. 2011-08, “Testing Goodwill for Impairment” (“ASU No. 2011-08”), which allows entities to use a qualitative approach to test goodwill for impairment. ASU No. 2011-08 permits an entity to first perform a qualitative assessment to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying value. If it is concluded that this is the case, it is necessary to perform the currently prescribed two-step goodwill impairment test. Otherwise, the two-step goodwill impairment test is not required. ASU No. 2011-08 is effective for annual and interim goodwill impairment tests performed for fiscal years beginning after December 15, 2011. The adoption of the provisions of ASU No. 2011-08 did not have a material impact on the Company's consolidated financial position or results of operations.

 
5.  
INVENTORY

   
September 30,
   
December 31,
 
   
2012
   
2011
 
             
Computers
  $ 2,797     $ 23,654  
Monitors
    31,528       38,389  
Printers
          19,715  
Parts and enclosures
    296,489       214,624  
General
    661        
    $ 331,475     $ 296,382  


 
8

 
QWICK MEDIA INC.
(A Development Stage Company)

Notes to the Interim Consolidated Financial Statements

NINE MONTHS ENDED SEPTEMBER 30, 2012 AND 2011
(Unaudited)
(Stated in U.S. Dollars)

 
6.  
PROPERTY AND EQUIPMENT
   
September 30, 2012
 
   
Cost
   
Accumulated Amortization
   
Net Book Value
 
                   
Computer hardware
  $ 38,713     $ 16,766     $ 21,947  
Computer software
    1,324       1,023       301  
Office furniture
    21,012       5,401       15,611  
Equipment
    40,436       10,349       30,087  
Leasehold improvements
    47,628       25,474       22,154  
                         
    $ 149,113     $ 59,013     $ 90,100  

   
December 31, 2011
 
   
Cost
   
Accumulated Amortization
   
Net Book Value
 
                   
Computer hardware
  $ 38,713     $ 8,336     $ 30,377  
Computer software
    1,324       543       781  
Office furniture
    14,511       1,716       12,795  
Equipment
    11,929       3,075       8,854  
Leasehold improvements
    47,628       14,009       33,619  
                         
    $ 114,105     $ 27,679     $ 86,426  


7.  
NOTES AND ACCRUED INTEREST PAYABLE
 
On January 28, 2011, the Company issued 637,140 common shares at a price of $0.20 per share in settlement of $127,428 notes and accrued interest payable outstanding at December 31, 2010.  These amounts were due to a company with a common director.

8.  
PROMISSORY NOTE AND ACCRUED INTEREST PAYABLE
 
At December 31, 2010, the promissory note of $196,050 bore interest at 8% per annum and was repayable in full on January 28, 2004. The Company had entered into various loan extension agreements since the initial due date, including a required balloon payout amount of $25,000.  On May 30, 2011, the Company settled the outstanding principal and interest of $275,783 by issuing 1,378,915 common shares.
 



 
9

 
QWICK MEDIA INC.
(A Development Stage Company)

Notes to the Interim Consolidated Financial Statements

NINE MONTHS ENDED SEPTEMBER 30, 2012 AND 2011
(Unaudited)
(Stated in U.S. Dollars)



9.  
RELATED PARTY TRANSACTIONS AND AMOUNTS OWING
 
For the nine months ended September 30, 2012, the Company carried out a number of transactions with related parties in the normal course of business.  These transactions were recorded at their exchange amount, which is the amount of consideration established and agreed to by the related parties.
 
The following are related party transactions and amounts owing at September 30, 2012 that are not otherwise disclosed elsewhere:
 
As of September 30, 2012, amounts owing to related parties consists of $1,361,204 owed to a director and companies controlled by a director. The amounts owed are unsecured, non-interest bearing and due on demand.
 
At December 31, 2011, amounts owing to related parties consisted of $169,404 owed from a director and companies controlled by a director.
 
 
 
10.    CAPITAL STOCK
 
 
a)
Authorized
 
At September 30, 2012, the Company was authorized to issue the following number and classes of shares:
 
400,000,000 common shares, $0.001 par value;
 
100,000,000 preferred shares, $0.001 par value, and series as determined by directors.
 
 
b)
Common Stock
 
On January 28, 2011, the Company issued 10,000,000 common shares at $0.20 per share pursuant to a private placement for proceeds of $2,000,000, of which $1,385,000 was included in share subscriptions at December 31, 2010.
 
On January 28, 2011, the Board of Directors of the Company authorized the issuance of 637,140 common shares at a price of $0.20 per share in settlement of $127,428 notes and accrued interest payable.
 
On January 28, 2011, the Company completed the acquisition of Qeyos, pursuant to which it acquired all of the issued and outstanding common shares of Qeyos from its shareholders in exchange for the issuance of a total of 4,789,035 shares of the Company’s common stock on the basis of one share of common stock for each common share of Qeyos.
 
On May 30, 2011, the Board of Directors of the Company authorized the issuance of 1,378,915 common shares at a price of $0.20 per share in settlement of $275,783 notes and accrued interest payable.
 
On May 30, 2011, the Company issued 3,010,000 common shares at $0.20 per share pursuant to a private placement for proceeds of $602,002.



 
10

 
QWICK MEDIA INC.
(A Development Stage Company)

Notes to the Interim Consolidated Financial Statements

NINE MONTHS ENDED SEPTEMBER 30, 2012 AND 2011
(Unaudited)
(Stated in U.S. Dollars)

11.      STOCK OPTIONS

During the year ended December 31, 2011, the Company adopted a Stock Option Plan under which the Company can grant up to 6,620,230 shares of its common stock to the officers, directors, employees and consultants.

On March 1, 2012, the Company granted 300,000 stock options to a consultant exercisable at $0.60 per share.  50% of the options vest on the date of grant and expire on February 28, 2013. Another 25% vest on the first anniversary and expire on February 28, 2014. The last 25% vest on the second anniversary and expire on February 28, 2015.

On January 28, 2011, the Company granted 2,400,000 stock options to directors, officers, and employees exercisable at $0.20 per share to December 29, 2015. The options vest 50% on the date of grant, 25% on the first anniversary and 25% on the second anniversary.

The fair values of stock options granted were estimated at the date of grant using the Black-Scholes option-pricing model and the weighted average grant date fair value of stock options granted during the nine months ended September 30, 2012 and 2011 was $0.001 and $0.11, respectively.  During the nine months ended September 30, 2012, the Company recorded stock-based compensation of $65,632 (2011 - $178,551) as consulting expense related to the vesting of stock options.

The fair value assumptions used were as follows:
 
2012
2011
     
Expected dividend yield
0%
0%
Risk-free interest rate
0.43%
1.92%
Expected volatility
54%
66%
Expected option life (in years)
1.00
4.92

 
The following table summarizes the continuity of the Company’s stock options:
 
 
Number of Options
Weighted Average Exercise Price
Weighted-Average Remaining Contractual Term (years)
Aggregate Intrinsic Value
         
Outstanding, December 31, 2011
 2,720,000
$0.26
4.98
$         −
         
Granted
 300,000
$0.60
   
Expired
(200,000)
$0.20
   
         
Outstanding, September 30, 2012
2,820,000
$0.30
2.81
$         −
         
Exercisable, September 30, 2012
1,950,000
$0.28
2.78
$         −


 
11

 
QWICK MEDIA INC.
(A Development Stage Company)

Notes to the Interim Consolidated Financial Statements

NINE MONTHS ENDED SEPTEMBER 30, 2012 AND 2011
(Unaudited)
(Stated in U.S. Dollars)

 
11.        STOCK OPTIONS (Continued)

A summary of the status of the Company’s non-vested options at September 30, 2012, and changes during the nine months ended September 30, 2012 are presented below:
     
 
 
Number of Options
Weighted
Average
Grant Date
Fair Value
         
Non-vested at December 31, 2011
1,360,000
$0.10
         
Granted
   
300,000
$0.001
Expired
   
(50,000)
$0.11
Vested
   
(740,000)
$0.09
         
Non-vested at September 30, 2012
   
870,000
$0.07
 
As at September 30, 2012, there was $25,007 in total unrecognized compensation cost related to non-vested stock options.

12.      REDEEMABLE PREFERRED STOCK
 
On November 15, 2011, the Company created one series of the 100,000,000 preferred shares it is authorized to issue, consisting of 25,000,000 shares, to be designated as Class A Preferred Shares. The principal terms of the Class A Preferred Shares are as follows:
 
Voting rights – The Class A Preferred Shares have voting rights (one vote per share) equal to those of the Company’s common stock.
 
Dividend rights – The Class A Preferred Shares carry a cumulative cash dividend of 10% per annum.
 
Conversion rights – The holders of the Class A Preferred Shares have the right to convert the Class A Preferred Shares, from time to time, at the option of the holder, into one common share until July 31, 2015 at the following conversion prices:
 
i)  
$0.60 per Common Share if converted at any time up to and including July 31, 2012;
 
ii)  
$1.00 per Common Share if converted at any time between August 1, 2012 and July 31, 2013; and
 
iii)  
$1.50 per Common Share if converted at any time between August 1, 2013 and July 31, 2015.
 
Redemption rights – At any time, the holders of the Class A Preferred Shares may elect to have the Company redeem the Class A Preferred Shares for an amount equal to $1.00 per share.   At any time, the Company may redeem the Class A Preferred Shares for an amount equal to $1.00 per share.
 
The Company has classified the Class A Preferred Shares as temporary equity because they are redeemable beyond the control of the issuer.
 
The Company completed a private placement with a company owned by the Company's President and Chief Executive Officer, consisting of the issuance of 1,000,000 Class A Preferred Shares at a price of $1.00 per Class A Share for gross proceeds of $1,000,000.

The Company converted the principal amount of a Debenture and accrued interest thereon, into an aggregate of 1,027,945 Class A Preferred Shares, at a conversion price of $1.00 per Class A Preferred Share.

 
12

 
QWICK MEDIA INC.
(A Development Stage Company)

Notes to the Interim Consolidated Financial Statements

NINE MONTHS ENDED SEPTEMBER 30, 2012 AND 2011
(Unaudited)
(Stated in U.S. Dollars)

 
12.        REDEEMABLE PREFERRED STOCK (Continued)

The following table reflects activity in Class A Preferred Shares:
 
 
Number of
Class A
Preferred Shares
 
 
Amount
       
Balance, December 31, 2010
 $
       
Issuance of preferred shares for cash
1,000,000
 
1,000,000
Issuance of preferred shares
upon conversion of note
1,027,945
 
1,027,945
       
Balance, December 31, 2011
and September 30, 2012
 
2,027,945
$
 
2,027,945


13.      COMMITMENTS AND CONTRACTUAL OBLIGATIONS
 
The Company had no significant commitments or contractual obligations with any parties respecting executive compensation, consulting arrangements, or other matters other than disclosed below.  Management services provided are on a month to month basis.
 
On February 21, 2012, the Company entered into a consulting agreement.  Pursuant to the agreement the Company will pay the consultant $6,000 per month for a period of three years commencing March 1, 2012.
 
The Company has entered into two leases for the provision of office space until January 31, 2014.   The Company’s future minimum lease payments for the two leases are as follows:

Fiscal year ending December 31, 2012
$      35,165   (Cdn$34,574)
Fiscal year ending December 31, 2013
140,660 (Cdn$138,295)
Fiscal year ending December 31, 2014
11,722   (Cdn$11,524)
 
$    187,547 (Cdn$184,403)

 
14.      FINANCIAL INSTRUMENTS AND RISK MANAGEMENT

The following table presents information about the Company’s financial instruments that have been measured at fair value as of September 30, 2012, and indicates the fair value hierarchy of the valuation inputs utilized to determine such fair values:

SEPTEMBER 30, 2012
 
FAIR
VALUE
INPUT
LEVEL
   
 
HELD-FOR- TRADING
   
TOTAL
CARRYING
VALUE
   
 
FAIR VALUE
 
Financial assets
                       
Cash
    1     $ 110,243     $ 110,243     $ 110,243  


 
13

 
QWICK MEDIA INC.
(A Development Stage Company)

Notes to the Interim Consolidated Financial Statements

NINE MONTHS ENDED SEPTEMBER 30, 2012 AND 2011
(Unaudited)
(Stated in U.S. Dollars)

 
14.        FINANCIAL INSTRUMENTS AND RISK MANAGEMENT (Continued)

DECEMBER 31, 2011
 
FAIR
VALUE
INPUT
LEVEL
   
 
HELD-FOR- TRADING
   
TOTAL
CARRYING
VALUE
   
 
FAIR VALUE
 
Financial assets
                       
Cash
    1     $ 728,575     $ 728,575     $ 728,575  
 
Due to the nature of cash, accounts receivable, accounts payable, and redeemable preferred stock, the fair value of these instruments approximated their carrying value.

 
14

 


 
 
QWICK MEDIA INC.
(the “ Company ”)
 
Management’s Discussion and Analysis of Operations
for the nine months ended September 30, 2012
 
November 28, 2012
 
INTRODUCTION
 
The following management’s discussion and analysis (“ MD&A ”) is a review of operations, current financial position and outlook for the Company and should be read in conjunction with the Company’s interim financial statements for the nine-month period ended September 30, 2012 and audited financial statements for the year ended   December 31, 2011. Readers are encouraged to review the Company’s financial statements in conjunction with this document, copies of which are filed on the SEDAR website at www.sedar.com. The Company prepares its financial statements in accordance with generally accepted accounting principles in the United States. All dollar figures included herein are quoted in U.S. dollars unless otherwise noted.  This discussion and analysis is prepared as of November 28, 2012.
 
FORWARD-LOOKING INFORMATION
 
Certain statements in this interim report are forward-looking statements, which reflect management’s expectations regarding the Company’s future growth, results of operations, performance and business prospects and opportunities. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Such statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. No assurance can be given that any of the events anticipated by the forward-looking statements will occur or, if they do occur, what benefits the Company will obtain from them. These forward-looking statements reflect management’s current views and are based on certain assumptions and speak only as of November 28, 2012. These assumptions, which include, management’s current expectations, estimates and assumptions about the global economic environment may prove to be incorrect. A number of risks and uncertainties could cause the Company’s actual results to differ materially from those expressed or implied by the forward-looking statements, including a renewed downturn in international economic conditions; any adverse occurrence with respect to the development or marketing of the Company’s technology; any adverse occurrence with respect to any of the Company’s licensing agreements; an inability to successfully bring products to market; product development or other initiatives by the Company’s competitors; fluctuations in the availability and cost of materials required to produce the Company’s products; any adverse occurrence with respect to distribution of the Company’s products; potential negative financial impact from claims, lawsuits and other legal proceedings or challenges; and other factors beyond the Company’s control. There is a significant risk that such forward-looking statements will not prove to be accurate. Investors are cautioned not to place undue reliance on these forward-looking statements. No forward-looking statement is a guarantee of future results. Except as required by law, the Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. There is a significant risk that such forward-looking statements will not prove to be accurate. Investors are cautioned not to place undue reliance on these forward-looking statements. No forward-looking statement is a guarantee of future results.
 
 
15

 
OVERALL PERFORMANCE
 
The Company is a development stage company.  It was incorporated on October 5, 2000 under the laws of the state of Nevada. Effective June 26, 2006, the Company re-domiciled from the State of Nevada to the State of Washington. Effective July 7, 2009, the Company re-domiciled from the State of Washington to the State of Wyoming for the sole purpose of effecting a continuance to the Cayman Islands. Effective July 28, 2009, the Company re-domiciled to the Cayman Islands.
 
On January 28, 2011, the Company completed the acquisition of Qeyos Ad Systems Inc. (“ Qeyos ”), pursuant to which the Company acquired all of the issued and outstanding common shares of Qeyos from its shareholders in exchange for the issuance of a total of 4,789,035 common shares of the Company (each, a “ Share ”) on the basis of one Share for each share of Qeyos.
 
On April 19, 2011, Qeyos incorporated Wuxi Xun Fu Information Technology Co., Ltd. (“ Wuxi ”) under the laws of the People’s Republic of China (the “ PRC ”) as a wholly-owned foreign subsidiary of Qeyos, in order to facilitate the conduct of the Company’s operations in the PRC. Wuxi currently employees 12 people at an aggregate cost of approximately $20,000 per month, who provide the Company with software development services.
 
The Company develops interactive proprietary software, know-how and hardware. QwickView™ touch screen software is built in C# programming language on a Windows® multi-touch platform. The software development architecture team in Burnaby, British Columbia, Canada provides technical and creative guidance for coders in Wuxi, China. This strategy leverages production outsourcing and high execution speed. QwickView™ hardware is the physical product that acts as a point of service terminal for end users. Hardware manufacturing and development is managed from Nevada, Taiwan and also Shenzhen, China, thirty minutes west of Hong Kong.
 
The Company’s software and hardware is used in the interactive segment of the digital out-of-home (“ DOOH ”) advertising industry. Its principal business is to provide clients with advertising opportunities through self-service interactive smart boards and digital kiosks, interactive window displays, interactive transit displays and other interactive out-of-home advertising displays, such as digital wallscapes, spectaculars and mall displays that the Company offers in North American advertising markets.  The Company’s business in China has been consolidated to software development via Wuxi.
 
SUMMARY OF QUARTERLY RESULTS
 
The following tables provide selected financial information for the Company for the most recent eight quarters:

 
September 30, 2012
($)
June 30, 2012
($)
March 31, 2012
($)
December 31, 2011
($)
 
Revenues
987
119,966
27,130
(32,819) (1)
 
Operating Expenses
812,833
875,117
856,824
716,433
 
Net Loss
811,846
755,151
829,694
739,232
 
Loss per Share
(Basic and Diluted)
0.01
0.01
0.01
0.01
 
 
September 30, 2011
($)
June 30, 2011
($)
March 31, 2010
($)
December 31, 2010
($)
Revenue
48,431
58,513
10,020
-
Operating Expenses
723,960
1,037,440
792,331
45,419
Net Loss
675,529
978,927
782,311
45,419
Loss per Share
(Basic and Diluted)
0.01
0.01
0.01
-
 
(1)
The Company incurred negative revenue in the fourth quarter of 2011 due to the write-off of an amount of $96,157.50 previously charged to Yokohama Tire (Canada) Inc.
 
 
16

 
RESULTS OF OPERATIONS
 
Three Months Ended September 30, 2012
 
The Company generated $987 in revenue during the three month period ended September 30, 2012 compared to $48,431 during the three month period ended September 30, 2011.  The reason for the decrease in revenue was primarily due to the Company’s operating subsidiary, Qeyos Ad Systems Inc. focusing largely all its business development resources on certain U.S. and Canadian based proof of technology pilot projects commenced at the end of August 2012, and undertaken in lieu of pursuing other sales opportunities.
 
During the three months ended September 30, 2012, the Company’s expenses increased from $675,529 during the three months ended September 30, 2011 to $811,846 during the three months ended September 30, 2012. The increase was due to the Company’s operating subsidiary, Qeyos Ad Systems Inc. incurring largely all costs attributed to the certain U.S. and Canadian based proof of technology pilot projects commenced at the end of August 2012.  In order to curb the extent such of expense increase the Company has decided to temporarily suspend certain Beijing based business development efforts in China, while maintaining its software development capability in Wuxi.
 
Nine Months Ended September 30, 2012
 
The Company generated $148,083 in revenue during the nine month period ended September 30, 2012 compared to $116,964 during the nine month period ended September 30, 2011.  The reason for the increase in revenue was a result of significant marketing and sales operations of the Company’s operating subsidiary, Qeyos Ad Systems Inc., which resulted in the generation of operating revenues from a variety of sources, including sales and rentals of digital media kiosks, fees for custom software development for kiosk customers, and advertising fees from advertisers on the digital media kiosks sold, rented or otherwise deployed to a variety of venues in Canada, including retail shopping malls and convention centres.
 
During the nine months ended September 30, 2012, the Company’s expenses decreased from $2,553,731 during the nine months ended September 30, 2011 to $2,544,744 during the nine months ended September 30, 2012. The decrease was due to economizing monthly overhead costs of the Company’s operating subsidiary, Qeyos Ad Systems Inc.
 
The tables set out below under the heading “Additional Disclosure for Venture Issuers without Significant Revenue” set out the components of the Company’s expenses for the nine months ended September 30, 2012.
 
ADDITIONAL DISCLOSURE FOR VENTURE ISSUERS WITHOUT SIGNIFICANT REVENUE
 
The Company has generated minimal revenues since incorporation and it does not have any real property interests.  The following table sets out the components of the Company’s general and administrative expenses for the nine months ended September 30, 2012 as compared to the nine months ended September 30, 2011:

 
17

 
 
Three months ended Sept. 30/12
($)
Three months ended Sept. 30/11
($)
Nine months ended Sept. 30/12
($)
Nine months ended Sept. 30/11
($)
Advertising and promotion
14,385
41,393
77,443
96,776
Amortization
11,168
6,579
31,511
18,970
Consulting fees
16,926
28,202
72,978
281,717
Filing fees
-
2,020
4,500
12,860
Foreign exchange
(21,940)
13,540
(12,994)
(5,919)
Interest and bank charges
52,543
18,567
157,231
20,457
Management fees
49,855
(32)
216,383
2,353
Office and administrative
98,317
109,136
312,944
380,554
Professional fees
42,104
74,803
111,671
263,166
Rent
59,177
42,946
168,256
143,433
Salaries, wages and benefits
465,525
273,420
1,315,867
841,746
Software development costs
-
93,821
-
419,023
Travel
24,773
19,565
88,984
78,595
 
LIQUIDITY AND CAPITAL RESOURCES
 
The following table sets out the components of the Company’s liquidity and capital resources at September 30, 2012 as compared to the year ended December 31, 2011:
 
 
September 30, 2011
(unaudited)
($)
December 31, 2011
(audited)
($)
Cash
110,000
728,575
Working capital (deficit)
(1,123,342)
1,211,391
Total assets
669,003
1,433,539
Total liabilities
1,702,245
135,722
 
The Company’s working capital decreased from $1,211,391 at December 31, 2011 to a deficit of ($1,123,342) at September 30, 2012 as a result of a decrease in cash and prepaid expenses and an increase in accounts receivable, inventory, accounts payable and accrued liabilities, amounts due to related parties and accrued dividends payable.
 
Anticipated Cash Requirements
 
The Company anticipates that it will incur the following expenses over the next twelve months:
 
1.
$300,000 in connection with locating, evaluating and negotiating potential business opportunities; and
 
2.
$3,200,000 for operating expenses.
 
The Company requires a minimum of approximately $3,500,000 to proceed with its plan of operation over the next twelve months, exclusive of any acquisition or development costs. This amount may also increase if the Company is required to carry out due diligence investigations in regards to any prospective investment or business opportunity or if the costs of negotiating an applicable transaction are greater than anticipated.  The Company does not have sufficient working capital to enable it to carry out its stated plan of expanding operation over the next twelve months. As a result, the Company plans to complete private placement sales of its common stock in order to raise the funds necessary to pursue its plan of operation and to fund its working capital in order to enable it to carry out expansion of its operation. There is no assurance that we will be successful in completing any private placement financings.
 
Operating Activities
 
Operating activities used cash of $583,147 during the nine months ended September 30, 2012 as compared to $1,746,975 during the nine months ended September 30, 2011. The decrease was primarily due to the Company’s operating subsidiary, Qeyos Ad Systems Inc. focusing on projects already in place that did not require significant additional operating costs.
 
 
18

 
Investing Activities
 
Net cash used in investing activities of $35,185 during the nine months ended September 30, 2012, as compared to $57,989 during the nine months ended September 30, 2011, was for the purchase of property and equipment.
 
Financing Activities
 
Financing activities provided cash of $nil during the nine months ended September 30, 2012 as compared to $1,217,002 during the nine months ended September 30, 2011.
 
Going Concern
 
Due to the uncertainty of the Company’s ability to meet its current operating and capital expenses, in its report on the Company’s annual financial statements for the year ended December 31, 2011, the Company’s independent auditors included an explanatory paragraph regarding concerns about its ability to continue as a going concern.
 
The Company has incurred a net loss of $7,942,868 for the period from inception on October 5, 2000 to September 30, 2012, has negative cash flow, has a stockholders’ deficiency and has minimal revenues. The future of the Company is dependent upon its ability to obtain adequate financing and upon future profitable operations from advertising sales. Management has plans to seek additional capital through private placements, public offering of any common stock, convertible debt and credit facilities.
 
There is substantial doubt about the Company’s ability to continue as a going concern, as the continuation of its business is dependent on the development of proprietary software, know-how and hardware.  The issuance of additional equity securities by the Company could result in a significant dilution in the equity interests of its current shareholders.  Obtaining commercial loans, assuming those loans would be available, will increase the Company’s liabilities and future cash commitments.
 
OFF-BALANCE SHEET ARRANGEMENTS
 
The Company has no significant off-balance sheet arrangements that have, or are reasonably likely to have, a current or future effect on its financial condition, changes in financial position, revenues and expenses, results of operations, liquidity, capital expenditures or capital resources that are material to shareholders.
 
RELATED PARTY TRANSACTIONS
 
As of September 30, 2012, amounts owing to related parties consists of $1,361,204 owed to a director and companies controlled by Ross J. Tocher, who is a director, namely R.J. Tocher Holdings Ltd.. The amounts owed are unsecured, non-interest bearing and due on demand.
 
For the nine months ended September 30, 2012, the Company carried out a number of transactions with related parties in the normal course of business.  These transactions were recorded at their exchange amount, which is the amount of consideration established and agreed to by the related parties.
 
 
19

 
RECENT ACCOUNTING PRONOUNCEMENTS
 
In June 2011, the FASB issued Accounting Standards Update No. 2011-05, “Presentation of Comprehensive Income” (“ ASU No. 2011-05 ”), which improves the comparability, consistency, and transparency of financial reporting and increases the prominence of items reported in Other Comprehensive Income (“ OCI ”) by eliminating the option to present components of OCI as part of the statement of changes in stockholders’ equity. The amendments in this standard require that all nonowner changes in stockholders’ equity be presented either in a single continuous statement of comprehensive income or in two separate but consecutive statements. Subsequently in December 2011, the FASB issued Accounting Standards Update No. 2011-12, “Deferral of the Effective Date for Amendments to the Presentation of Reclassifications of Items Out of Accumulated Other Comprehensive Income” (“ ASU No. 2011-12 ”), which indefinitely defers the requirement in ASU No. 2011-05 to present on the face of the financial statements reclassification adjustments for items that are reclassified from OCI to net income in the statement(s) where the components of net income and the components of OCI are presented. The amendments in these standards do not change the items that must be reported in OCI, when an item of OCI must be reclassified to net income, or change the option for an entity to present components of OCI gross or net of the effect of income taxes. The amendments in ASU No. 2011-05 and ASU No. 2011-12 are effective for interim and annual periods beginning after December 15, 2011 and are to be applied retrospectively. The adoption of the provisions of ASU No. 2011-05 and ASU No. 2011-12 did not have a material impact on the Company’s consolidated financial position or results of operations.
 
In September 2011, the FASB issued Accounting Standards Update No. 2011-08, “Testing Goodwill for Impairment” (“ ASU No. 2011-08 ”), which allows entities to use a qualitative approach to test goodwill for impairment. ASU No. 2011-08 permits an entity to first perform a qualitative assessment to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying value. If it is concluded that this is the case, it is necessary to perform the currently prescribed two-step goodwill impairment test. Otherwise, the two-step goodwill impairment test is not required. ASU No. 2011-08 is effective for annual and interim goodwill impairment tests performed for fiscal years beginning after December 15, 2011. The adoption of the provisions of ASU No. 2011-08 did not have a material impact on the Company’s consolidated financial position or results of operations.
 
RISK FACTORS
 
Much of the information included in this Management Discussion & Analysis includes or is based upon estimates, projections or other forward looking statements. Such forward looking statements include any projections and estimates made by the Company and its management in connection with its business operations. Such estimates, projections or other forward looking statements involve various risks and uncertainties as outlined below. The Company cautions the reader that important factors in some cases have affected and, in the future, could materially affect actual results and cause actual results to differ materially from the results expressed in any such estimates, projections or other forward looking statements. For a discussion of additional risks that may affect the Company’s business or results of operations, please see the Company’s annual report on Form 20-F for the year ended December 31, 2011.  In this section, references to “we”, “our” or “us” refers to the Company.
 
Our company currently does not generate revenue from its planned operations, and as a result, we face a high risk of business failure.
 
We have generated minimal revenues from our planned operations to date. As of September 30, 2012, we had accumulated $7,942,868 in losses since inception. Our ability to generate revenues from planned advertising sales depends largely on our ability to provide a large interactive network of digital kiosks and digital TV screens that show our programs in high traffic locations at trade-show exhibitions and large retail stores and shopping malls. This, in turn, requires that we obtain specialized broadcast interactive television (“ micro-broadcast ”) contracts or concession rights contracts in order to operate our business. As such, in order to generate significant revenues, we will incur substantial expenses in the development of our business. We therefore expect to incur significant losses in the foreseeable future. We recognize that if we are unable to generate significant revenues from our activities, our entire business may fail. There is no history upon which to base any assumption as to the likelihood that we will be successful in our plan of operation, and we can provide no assurance to investors that we will generate operating revenues or achieve profitable operations in the future.
 
 
20

 
If we are not able to effectively protect our intellectual property, our business may suffer a material negative impact and may fail.
 
The success of our company will be dependent on our ability to protect and develop our technology; however, we have not yet obtained any patents or trademarks other than our U.S. trade name “Qwick Media”. We completed our registration of the U.S. trade-name “Qwick Media”, which was issued on September 20, 2011 under number 4,029,739. In addition, on March 30, 2012, we applied under reference number 2065-100 for the Canadian trade name “Qwick Deal”, which application is pending. If we are unable to secure trademark and patent protection for our intellectual property in the future or that protection is inadequate for future products, our business may be materially adversely affected. Further, there is no assurance that our interactive kiosks and displays or other aspects of our business do not or will not infringe upon patents, copyrights or other intellectual property rights held by third parties. Although we are not aware of any such claims, we may become subject to legal proceedings and claims from time to time relating to the intellectual property of others in the ordinary course of our business. If we are found to have violated the intellectual property rights of others, we may be enjoined from using such intellectual property, and we may incur licensing fees or be forced to develop alternatives. In addition, we may incur substantial expenses and diversion of management time in defending against these third-party infringement claims, regardless of their merit. Successful infringement or licensing claims against us may result in substantial monetary liabilities, which may materially and adversely disrupt our business.
 
We have had negative cash flows from operations and if we are not able to obtain further financing, our business operations may fail.
 
We had cash in the amount of $110,243 and working capital deficiency of 1,123,342 as of September 30, 2012. If our current resources are insufficient to satisfy our cash requirements, we may seek to sell additional equity or debt securities or obtain a credit facility. The sale of convertible debt securities or additional equity securities could result in additional dilution to our shareholders. The incurrence of indebtedness would result in increased debt service obligations and could result in operating and financing covenants that would restrict our operations and liquidity. We cannot assure you that financing will be available in amounts or on terms acceptable to us, if at all. Any failure to raise additional funds on favorable terms could have a material adverse effect on our liquidity and financial condition and could cause our business to fail.
 
Our limited operating history may not provide an adequate basis to judge our future prospects and results of operations.
 
Prior to our acquisition of Qeyos, we were a shell company.  As such, our limited operating history may not provide a meaningful basis for readers to evaluate our business, financial performance and prospects. It is also difficult to evaluate the viability of our plan to implement an interactive digital media micro-broadcast network and other advertising media dedicated to the DOOH sector because we do not have sufficient experience to address the risks frequently encountered by early stage companies using new forms of advertising media and entering new and rapidly evolving markets. It may be difficult for readers to evaluate our senior management team and their effectiveness, on an individual or collective basis, and their ability to address future challenges to our business.
 
 
21

 
If advertisers or the viewing public do not accept, or lose interest in, our interactive digital media network, we may be unable to generate sufficient cash flow from our operating activities and our prospects and results of operations could be negatively affected.
 
The market for interactive digital media networks in North America is relatively new and its potential is uncertain. Our success depends on the acceptance of our interactive digital media network by advertising clients and agencies and their continuing and increased interest in this medium as a component of their advertising strategies. Interactive DOOH advertising is a new concept in North America. If we are not able to adequately track consumer responses to our programs, in particular tracking the demographics of consumers most receptive to interactive advertising, we will not be able to provide sufficient feedback and data to existing and potential advertising clients to help us generate demand and determine pricing. Without improved market research, advertising clients may reduce their use of interactive advertising and instead turn to more traditional forms of advertising that have more established and proven analytical methods of tracking effectiveness. If a substantial number of advertisers lose interest in advertising on our planned micro-broadcast digital media networks for these or other reasons, or become unwilling to purchase advertising time slots on our planned network, we will be unable to generate sufficient revenues and cash flow to operate our business, and our revenues, prospects and results of operations could be negatively affected.
 
We may depend on third-party program producers to provide the non-advertising content that we include in our interactive programs. Failure to obtain high-quality content on commercially reasonable terms could materially reduce the attractiveness of our Micro-broadcast network, harm our reputation and cause our planned revenues to be unrealized or to decline.
 
We are planning for the majority of our interactive digital kiosks and TV screens to mix advertising and non-advertising content. We do not produce or create any of the non-advertising content included in our programs. The advertisers will provide us with the advertising content that they do not retain us to produce. All of the non-advertising content is provided by third-party content providers such as various local television stations and television production companies. There is no assurance that we will be able to secure these contracts or obtain non-advertising content on satisfactory terms, or at all. If we fail to obtain a sufficient amount of high-quality content on a cost-effective basis, advertisers may find advertising on our Micro-broadcast networks unattractive and may not wish to purchase advertising time slots on our network, which would materially and adversely affect our ability to generate revenues from our advertising time slots and cause our revenues to decline and our business and prospects to deteriorate.
 
Because we may rely on third-party agencies to help source advertising clients, our failure to retain key third-party agencies or attract additional agencies on favorable terms could materially and adversely affect our revenue growth.
 
We plan to engage third-party agencies to assist us in sourcing advertising clients from time to time. We do not have any long-term or exclusive agreements with these agencies, including our key third-party agencies, and cannot assure that we will obtain or continue to maintain favorable relationships with them. If we fail to obtain and retain key third-party agencies or attract additional agencies, we may not be able to secure or retain advertising clients or attract new advertisers or advertising agency clients and our business and results of operations could be materially adversely affected.
 
Because we may be dependent on a limited number of customers for a significant portion of our revenues and this dependence may continue or reoccur in the future, we may be vulnerable to the loss of major customers or delays in payments from these customers.
 
Given our limited operating history and the rapid growth of our industry, we cannot assure that we will not be dependent on a small number of customers in the future.  If we fail to sell our services to one or more key customers in any particular period, or if a large customer purchases less of our services or fails to purchase additional advertising time on our micro-broadcast networks, our revenues could be unrealized or could decline and our operating results could be adversely affected. In addition, the dependence on a small number of customers could leave us more vulnerable to delays in payments from these customers. If one of our larger customers is significantly delinquent with their payments, our financial condition may be materially and adversely affected.
 
 
22

 
We face significant competition in the global advertising industry, and if we do not compete successfully against new and existing competitors in North America and China, we may not realize or may lose our future market share, and our intended profitability may be adversely affected.
 
We face significant competition in the global advertising industry. We compete for advertising clients primarily on the basis of network size and coverage, location, price, the quality of our programs, the range of services that we offer and brand recognition. Significant competition could reduce our planned operating margins and profitability and result in a loss of intended market share. Some of our existing and potential competitors may have competitive advantages, such as significantly greater brand recognition, financial, marketing or other resources and may be able to mimic and adopt our business model. In addition, several of our competitors have significantly larger advertising networks than we do, which gives them an ability to reach a larger number of overall potential consumers and which make them less susceptible to downturns in particular sectors, such as the interactive sector. Moreover, significant competition will provide advertisers with a wider range of media and advertising service alternatives, which could lead to lower prices and decreased revenues, gross margins and profits. We cannot assure you that we will be able to successfully compete against new or existing competitors.
 
Future acquisitions may have an adverse effect on our ability to manage our business.
 
We may acquire businesses, technologies, services or products which are complementary to our core interactive digital media network business. Future acquisitions may expose us to potential risks, which could have a material and adverse effect on our ability to manage our business, our revenues and net income. Further, we may need to raise additional debt funding or sell additional equity securities to make such acquisitions. The raising of additional debt funding by us, if required, would result in increased debt service obligations and could result in additional operating and financing covenants, or liens on our assets, that would restrict our operations, and the sale of additional equity securities could result in additional dilution to our shareholders.
 
Our quarterly and annual operating results are difficult to predict and may fluctuate significantly from period to period in the future.
 
Our future plans for quarterly and annual operating results are difficult to predict and may fluctuate significantly, if realized, from period to period based on the seasonality of consumer spending and corresponding advertising trends in North America. In addition, DOOH and advertising spending in North America generally tends to increase during holidays and tends to decrease during the fourth quarter.  DOOH and advertising spending in North America is also affected by certain special events and related government measures. As a result, period-to-period comparisons of our operating results may be unreliable as an indication of our future performance.
 
We may be subject to, and may expend significant resources in defending against, government actions and civil suits based on the content we provide through our interactive digital media network.
 
Civil claims may be filed against us for fraud, defamation, subversion, negligence, copyright or trademark infringement or other violations due to the nature and content of the information displayed on our network. If consumers find the content displayed on our network to be offensive, clientele may seek to hold us responsible for any consumer claims or may terminate their relationships with us. Offensive and objectionable content and legal standards for defamation and fraud are defined in North America, but we may not be able to properly screen out unlawful content. In addition, if the security of our content management system is breached and unauthorized images, text or audio sounds are displayed on our network, viewers or the government may find these images, text or audio sounds to be offensive, which may subject us to civil liability or government censure despite our efforts to ensure the security of our content management system. Any such event may also damage our reputation. If our advertising viewers do not believe our content is reliable or accurate, our business model may become less appealing to viewers in North America and our advertising clients may be less willing to place advertisements on our planned network.
 
 
23

 
We do not have any business liability, disruption or litigation insurance, and any business disruption or litigation we experience might result in our incurring substantial costs and the diversion of resources .
 
Insurance companies offer limited business insurance products and do not, to our knowledge, offer business liability insurance suitable to management. While business disruption insurance is available, we have determined that the risks of disruption, cost of such insurance and the difficulties associated with acquiring such insurance on commercially reasonable terms make it impractical for us to have such insurance. As a result, except for directors and fire insurance, we do not have any business liability, disruption or litigation insurance coverage for our development operations. Any business disruption or litigation may result in our incurring substantial costs and the diversion of resources.
 
Compliance with advertising laws and regulations may be difficult and could be costly, and failure to comply could subject us to government sanctions.
 
Advertising laws and regulations require advertisers, advertising operators and advertising distributors, including businesses such as ours, to ensure that the content of the advertisements they prepare or distribute are fair and accurate and are in full compliance with applicable laws. Violation of these laws or regulations may result in penalties, including fines, confiscation of advertising fees, orders to cease dissemination of the advertisements and orders to publish an advertisement correcting the misleading information. In circumstances involving serious violations, government may revoke a violator’s license for advertising business operations.
 
We endeavor to comply with applicable laws, including by requesting relevant documents from the advertisers. However, we cannot assure the reader that each advertisement that an advertiser or advertising agency client provides to us and which we include in our micro-broadcast network programs is in compliance with relevant advertising laws and regulations or that the supporting documentation and government approvals provided to us by our advertising clients in connection with certain advertising content are complete. Although we review advertising content for compliance with relevant laws and regulations, we cannot assure the reader that we will be able to properly review the content to comply with the standards imposed on us with certainty.
 
Fluctuations in exchange rates may have a material adverse effect on your investment.
 
The reporting and functional currency of our company is the U.S. dollar. However, a substantial portion of the expected revenues and expenses of our consolidated operating subsidiaries and affiliate entities may be denominated in CAD and RMB. The value of these currencies against the U.S. dollar may fluctuate and is affected by, among other things, changes in the political and economic conditions in Canada and China where our software is developed in Wuxi. Fluctuations in exchange rates, primarily those involving the U.S. dollar, may affect the relative purchasing power of our working capital and our balance sheet and earnings per share in U.S. dollars. In addition, appreciation or depreciation in the value of the foreign currencies relative to the U.S. dollar would affect our financial results reported in U.S. dollar terms without giving effect to any underlying change in our business or results of operations. Fluctuations in the exchange rate will also affect the relative value of any dividend we may issue which will be exchanged into U.S. dollars, and earnings from, and the value of, any U.S. dollar-denominated investments we make in the future. As a result, fluctuations in exchange rates may have a material adverse effect on your investment.
 
Because our officers, directors and principal shareholders control a large percentage of our common stock, such insiders have the ability to influence matters affecting our shareholders.
 
Our officers and directors, in the aggregate, beneficially own 42% of the issued and outstanding common shares. As a result, they have the ability to influence matters affecting our shareholders, including the election of our directors, the acquisition or disposition of our assets, and the future issuance of our shares. Because our officers, directors and principal shareholders control such shares, investors may find it difficult to replace our management if they disagree with the way our business is being operated. Because the influence by these insiders could result in management making decisions that are in the best interest of those insiders and not in the best interest of the investors, you may lose some or all of the value of your investment in our common shares.
 
 
24

 
Our business depends substantially on the continuing efforts of our senior executives, and our business may be severely disrupted if we lose their services.
 
Our future success heavily depends upon the continued services of our senior executives and other key employees. In particular, we rely on the expertise, financial assistance and experience of our chief executive officer, Ross J. Tocher. We rely on the industry expertise, experience in our business operations and sales and marketing, of our Vice-President of Operations, Alan Husejnagic, and Vice-President of Sales, Ted Cowie, and their working relationships with our employees, other major shareholders, advertising clients, micro-broadcast network sponsors and advertisers, and relevant government authorities.  If one or more of our senior executives were unable or unwilling to continue in their present positions, we might not be able to replace them easily or at all. If any of our senior executives joins a competitor or forms a competing company, we may lose clients, suppliers, key professionals and staff members. Each of our executive officers has entered into an employment agreement with us, which contains non-competition provisions. However, if any dispute arises between our executive officers and us, we cannot assure you the extent to which any of these agreements could be enforced.
 
If our business is unsuccessful, our shareholders may lose their entire investment.
 
Although shareholders will not be bound by or be personally liable for our expenses, liabilities or obligations beyond their total original capital contributions, should we suffer a deficiency in funds with which to meet our obligations, the shareholders as a whole may lose their entire investment in our company.
 
Our common stock is illiquid and shareholders may be unable to sell their shares.
 
There is currently a limited market for our common stock and we can provide no assurance to investors that a market will develop. If a market for our common stock does not develop, our shareholders may not be able to re-sell the shares of our common stock that they have purchased and they may lose all of their investment. Public announcements regarding our company, changes in government regulations, conditions in our market segment and changes in earnings estimates by analysts may cause the price of our common shares to fluctuate substantially. In addition, the Pink Sheets and/or OTC Bulletin Board are not exchanges and, because trading of securities on the Pink Sheets or OTC Bulletin Board is often more sporadic than the trading of securities listed on an exchange, you may have difficulty reselling any of the shares you purchase from our shareholders.
 
Investors’ interests in our company will be diluted and investors may suffer dilution in their net book value per share if we issue additional shares or raise funds through the sale of equity securities.
 
Our constating documents currently authorize the issuance of 400,000,000 shares of common stock with a par value of $0.001 and 100,000,000 preferred shares with a par value of $0.001. If we are required to issue any additional shares or enter into private placements to raise financing through the sale of equity securities, investors’ interests in our company will be diluted and investors may suffer dilution in their net book value per share depending on the price at which such securities are sold. If we issue any such additional shares, such issuances also will cause a reduction in the proportionate ownership and voting power of all other shareholders. Further, any such issuance may result in a change in our control.
 
 
25

 
DISCLOSURE OF OUTSTANDING SHARE DATA
 
The Company’s shares are quoted for trading on the OTC Bulletin Board under the symbol “QWIKF”.  As of November 28, 2012, the share capital of the Company was as follows:

Class of Shares
Par Value
Number Authorized
Number Issued
Common
$0.001
400,000,000
71,128,456
Preferred Shares
$0.001
100,000,000 (1)
2,027,945
 
(1)
25,000,000 preferred shares have been designated as Class A Preferred Shares
 
Stock Option Plan
 
As at November 28, 2012, the following stock options were outstanding:

Number Outstanding
Exercise Price
Expiry Date
2,100,000
$0.20
December 29, 2015
60,000
$0.60
July 30, 2015
360,000
$0.60
July 30, 2015
300,000
$0.60
February 28, 2014
2,820,000
   
 
The Company has no outstanding warrants or other securities that are convertible into Shares.
 
ADDITIONAL INFORMATION
 
The Company files annual and other reports and other information with Canadian securities regulatory authorities and with the SEC in the United States.  The documents filed with the SEC are available to the public from the SEC’s website at http://www.sec.gov.  The documents filed with Canadian securities regulatory authorities are available to the public at http://www.sedar.com.
 
APPROVAL
 
The Board of Directors of Qwick Media Inc. has approved the disclosure contained in this interim Management Discussion and Analysis.

 
26

 

Form 52-109FV2
Certification of Interim Filings
Venture Issuer Basic Certificate

I, Ross Tocher , President and Chief Executive Officer, of Qwick Media Inc., certify the following:
 
1.
Review:   I have reviewed the interim financial report and interim MD&A (together, the “interim filings”) of Qwick Media Inc.   (the “issuer”) for the interim period ended September 30, 2012.

2.
No misrepresentations:   Based on my knowledge, having exercised reasonable diligence, the interim filings do not contain any untrue statement of a material fact or omit to state a material fact required to be stated or that is necessary to make a statement not misleading in light of the circumstances under which it was made, with respect to the period covered by the interim filings.

3.
Fair presentation:   Based on my knowledge, having exercised reasonable diligence, the interim financial report together with the other financial information included in the interim filings fairly present in all material respects the financial condition, financial performance and cash flows of the issuer, as of the date of and for the periods presented in the interim filings.

Date: November 28, 2012



“Ross Tocher”                                                                            
Ross Tocher
President and Chief Executive Officer



NOTE TO READER

In contrast to the certificate required for non-venture issuers under National Instrument 52-109 Certification of Disclosure in Issuers’ Annual and Interim Filings (NI 52-109), this Venture Issuer Basic Certificate does not include representations relating to the establishment and maintenance of disclosure controls and procedures (DC&P) and internal control over financial reporting (ICFR), as defined in NI 52-109. In particular, the certifying officers filing this certificate are not making any representations relating to the establishment and maintenance of

i)
controls and other procedures designed to provide reasonable assurance that information required to be disclosed by the issuer in its annual filings, interim filings or other reports filed or submitted under securities legislation is recorded, processed, summarized and reported within the time periods specified in securities legislation; and

ii)
a process to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with the issuer’s GAAP.

The issuer’s certifying officers are responsible for ensuring that processes are in place to provide them with sufficient knowledge to support the representations they are making in this certificate.  Investors should be aware that inherent limitations on the ability of certifying officers of a venture issuer to design and implement on a cost effective basis DC&P and ICFR as defined in NI 52-109 may result in additional risks to the quality, reliability, transparency and timeliness of interim and annual filings and other reports provided under securities legislation.


 
27

 

Form 52-109FV2
Certification of Interim Filings
Venture Issuer Basic Certificate

I, Kevin R. Kortje , Chief Financial Officer, of Qwick Media Inc., certify the following:
 
1.
Review:   I have reviewed the interim financial report and interim MD&A (together, the “interim filings”) of Qwick Media Inc.   (the “issuer”) for the interim period ended September 30, 2012.

2.
No misrepresentations:   Based on my knowledge, having exercised reasonable diligence, the interim filings do not contain any untrue statement of a material fact or omit to state a material fact required to be stated or that is necessary to make a statement not misleading in light of the circumstances under which it was made, with respect to the period covered by the interim filings.

3.
Fair presentation:   Based on my knowledge, having exercised reasonable diligence, the interim financial report together with the other financial information included in the interim filings fairly present in all material respects the financial condition, financial performance and cash flows of the issuer, as of the date of and for the periods presented in the interim filings.

Date: November 28, 2012


“Kevin Kortje”                                                                            
Kevin R. Kortje
Chief Financial Officer



NOTE TO READER

In contrast to the certificate required for non-venture issuers under National Instrument 52-109 Certification of Disclosure in Issuers’ Annual and Interim Filings (NI 52-109), this Venture Issuer Basic Certificate does not include representations relating to the establishment and maintenance of disclosure controls and procedures (DC&P) and internal control over financial reporting (ICFR), as defined in NI 52-109. In particular, the certifying officers filing this certificate are not making any representations relating to the establishment and maintenance of

i)
controls and other procedures designed to provide reasonable assurance that information required to be disclosed by the issuer in its annual filings, interim filings or other reports filed or submitted under securities legislation is recorded, processed, summarized and reported within the time periods specified in securities legislation; and

ii)
a process to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with the issuer’s GAAP.

The issuer’s certifying officers are responsible for ensuring that processes are in place to provide them with sufficient knowledge to support the representations they are making in this certificate.  Investors should be aware that inherent limitations on the ability of certifying officers of a venture issuer to design and implement on a cost effective basis DC&P and ICFR as defined in NI 52-109 may result in additional risks to the quality, reliability, transparency and timeliness of interim and annual filings and other reports provided under securities legislation.



 
28

 


 
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
QWICK MEDIA INC.
 
/s/ Ross Tocher                                                       
Ross Tocher
President & Chief Executive Officer
 
Date:  November 28, 2012


 
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