STOCKHOLM, March 20, 2019 /PRNewswire/ -- Electrolux
today announces the launch of a brand new kitchen range to be
rolled out across Europe.
Combining technology with human-centric Scandinavian design, it
takes the cooking experience to a whole new level for the
consumer.
The company has developed a line of Electrolux-branded products
comprising a truly intuitive kitchen range, designed to work in
harmony with the cook. From meal inspiration, all the way through
cooking and cleaning up, the range offers appliances that help the
consumer at every stage of the cooking journey.
The innovative products have been developed in three main
categories based on the primary benefit they offer: Flex, Pro and
Sense, for flexible, precise and assisted cooking. The Sense series
includes ovens enriched with connected features which are
compatible with Electrolux European smart kitchen partners, notably
Google for voice assistance and the Innit recipe app.
"We're extremely proud of the new Electrolux kitchen range,
which truly puts the needs of the consumer first to offer
outstanding experiences around great tasting food. For the past 100
years, Electrolux has improved the everyday life of people in their
homes through innovation and superior design. We believe this range
is a game-changer," said Anna
Ohlsson-Leijon, Head of Electrolux business area
Europe.
The range will be launched starting in April. Several of the
smart, connected appliances will also be shown at the Future
Kitchen event, taking place at the Electrolux headquarters in
Stockholm on March 21. Electrolux is inviting partners – from
startups to retailers and tech giants – to discuss how to create
value through the food and kitchen ecosystem. Follow the event on
Twitter and join the conversation with #FutureKitchen.
The products
The new Electrolux kitchen range is born from the simplicity of
Scandinavian design to offer a seamless aesthetic with attention to
detail and ergonomics, making the products intuitive to understand
and use. Including hobs, ovens, fridges, freezers, dishwashers and
hoods, some highlights are:
- The multi-functional 900 SteamPro oven. Its Steamify
feature automatically combines the right amount of steam and
traditional heat for best-in-class baking, roasting and steaming
results. The oven is connected and works with the Innit recipe app
and can be voice controlled through Google Home for even more
intuitive cooking assistance.
- The Electrolux 900 CookView® oven has an integrated
camera that together with the 'My Electrolux' app allows consumers
to keep an eye on their food on a mobile device, even while not in
the kitchen.
- The Electrolux 900 SensePro® hob is the
most advanced induction hob to date. Coming with the world's first
wireless and battery-less food probe, it enables perfect results by
letting the user simply tell the hob what's cooking and how they'd
like it done. The probe can also control water temperature so
accurately it allows users to cook sous vide on the
hob.
- The Electrolux 700 Hob2Hood® hood wirelessly
synchronizes with most Electrolux hobs and is automatically
activated when the hob is turned on, adapting the speed of the
kitchen fan to the hob's power settings.
- The 2019 iF Design award-winning Electrolux 900
ComfortLift® dishwasher with QuickSelect. The new intuitive
touch slider only requires one choice to be made, cycle time, and
guides the user to the most eco-friendly choice. ComfortLift® is
the world's first lift-and-load rack for easy loading and
unloading.
- The Electrolux 800 MultiSpace stands tall at 190 cm,
providing extra space and visibility of the ingredients. Through
its unique SpinView 360 rotating shelf for complete access to food
at the back of the fridge, it helps optimize space and minimize
food waste.
For further information, please contact Electrolux Press
Hotline, +46-8-657-65-07.
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Electrolux appliances
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Electrolux Hob2Hood -
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Electrolux SensePro
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