Actual Experience PLC White Paper reveals cost of poor Digital Quality
17 June 2019 - 8:40PM
RNS Non-Regulatory
TIDMACT
Actual Experience PLC
17 June 2019
The following amendment has been made to the announcement
released on 17 June 2019 at 7am under RNS No 3936C
The hyperlink to the white paper has been added.
All other details remain unchanged.
RNS Reach
Actual Experience plc
(the "Company" or "Actual Experience")
Poorly Performing Solutions Costing Businesses Millions a
Year
Actual Experience plc (AIM: ACT), the analytics-as-a-service
company, has published a white paper detailing the potential
significant cost to businesses of poor Digital Quality, entitled
"The Economic Consequences of an Unmeasured and Unmanaged Digital
Business."
Key findings of the research
-- On average, 1.4- 8.4% of a company's fully loaded wage costs
are being wasted due to poor Digital Quality
-- For an average FTSE100 company, this equates to GBP55m to GBP334m lost per year
Based on ten years of scientific research, Actual Experience's
analytics enable organisations to measure the entire complex
digital ecosystem including elements managed by third parties. Its
Digital Quality Score provides a reliable proxy for businesses if
they were to ask their staff and customers to continuously rate
their experiences of digital services. This enables organisations
to proactively manage the user experience of their digital
services.
Commenting on the research, Dave Page, CEO of Actual Experience,
said, "Having spent a decade analysing millions of datapoints
across multiple digital supply chains, we have built up a
concerning picture regarding the true financial cost of poor
digital productivity. If businesses are relying on digital
solutions to deliver their services, they need to understand the
human experience - what it is really like to use these solutions
day to day. Many businesses have spent millions on the most
innovative technologies, but the reality is they are costing the
business just as much in wasted time. Employee frustration with
these solutions shouldn't be ignored, it's making it harder and
harder to do their jobs."
Analysis applying the Digital Quality Score
Actual Experience calculated an estimate of the effect a drop in
the Digital Quality Score has on productive hours. The time lost is
a direct, mathematically modelled consequence of poor performance
in the digital ecosystem, its effect on the user's experience and
by extension, the digital business.
Analysing data from customer deployments showed that every time
the Digital Quality Score dropped by 10 points, approximately an
hour of employee productivity is lost. For example, a business
operating 20 points below optimal loses two hours of productive
time a day - a quarter of an average working day.
The detailed research, including calculations and the full
effect that a drop in the Digital Quality Score has on the human
experience, can be found in Actual Experience's whitepaper, The
Economic Consequences of an Unmeasured and Unmanaged Digital
Business.
Enquiries:
Actual Experience plc via Alma PR
Dave Page, Chief Executive Officer
Steve Bennetts, Chief Financial
Officer
N+1 Singer Advisory LLP Tel: +44 (0)207 496 3000
Shaun Dobson
Lauren Kettle
Alma PR
Josh Royston Tel: +44 (0)7780 901979
Caroline Forde Tel: +44 (0)7779 664584
Helena Bogle Tel: +44 (0)7580 216203
About Actual Experience
Actual Experience enables its partners to proactively optimise
the end user experience for an entire digital business. The
Company's User Experience Management Analytics are human centric
and digital supply chain aware, helping its partners and their
customers transform inconsistent digital services into reliable,
productive, high quality digital services.
By proactively analysing a digital business in this way, Actual
Experience provides actionable evidence to its partners and their
customers, helping them make the right investment decisions to
actively manage their users' experience, resulting in improved
digital services, staff productivity, online brand reputation and
ultimately success for their business.
Actual Experience is listed on the London Stock Exchange (AIM:
ACT). Our corporate headquarters is in Bath, UK, and we also have
offices in London. Actual Experience's unique and patented digital
analytics-as-a-service is founded on ten years of cutting-edge
research at Queen Mary University of London.
For further information please visit
www.actual-experience.com
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END
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