Aegis Group Appointed By General Motors As Global Media Partner
25 January 2012 - 3:57AM
Dow Jones News
Aegis Group PLC (AGS.LN), a media and digital communications
group, said Tuesday that its operating businesses Carat has been
appointed by General Motors Co. (GM) as its global media partner,
following a full agency review undertaken during the fourth quarter
of 2011.
MAIN FACTS:
-The remit of the multi-year contract includes media planning
and buying, search, social media and mobile communications and the
relationship will be managed and co-ordinated through Carat's
global U.S team.
-The contract will cover all three global Aegis reporting
regions - EMEA, Americas and Asia
-Aegis shares at 1625 GMT down 0.2%, at 151 pence, valuing the
company at GBP1.789 billion.
-By Razak Musah Baba, Dow Jones Newswires; 44-20-7842-9275;
razak.baba@dowjones.com
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