SOUTHFIELD, Mich., March 22, 2017 /PRNewswire/ -- BASF is
hosting a contest with Bogi Lateiner
(Bogi) from Velocity's All Girl's Garage, to select a paint
color for her latest personal project -- an all-female truck
build.
Voting is now open, with fans selecting one of three colors:
dark teal, sky blue or dark purple. Go to
http://www.refinish.basf.us/montage to view the video of Bogi
mixing the three colors and to vote. Following the color contest,
fans will have the opportunity to submit names for each of the
three custom R-M® brand colors developed by Bogi.
The 1957 Chevy truck "Montage," built by Bogi and her all-female
team, along with the selected color, will be unveiled at BASF's
2017 Specialty Equipment Market Association (SEMA) booth.
"This is a great opportunity to connect people with the same
objective of attracting more women to the collision repair industry
and supporting those currently in the industry," said Denise Kingstrom, BASF North America Refinish
Distribution Director.
BASF will follow Bogi and her team throughout the build, sharing
videos and more on BASF's social media channels until the unveil at
SEMA in October. To view Bogi's progress on the Chevy Montage,
follow BASF Refinish on Facebook and Twitter.
"I absolutely appreciate all of my fans and everyone who helped
make this happen," said Bogi. "BASF has been a huge supporter of
this build from the very beginning."
For press photos click on the link below:
https://www.basf.com/us/en/company/news-and-media/news-releases/2017/03/P-US-17-025.html
Suggested caption: Bogi's three color options for her
Chevy Montage truck: dark purple, sky blue, and dark teal.
Suggested caption: Bogi's all-female build team, (left to
right) Kristen Cline, aka Grease
Girl; Heather Herr, Manager of the
Build; Bogi and Michelle Davis from
Team Sugar High.
About BASF Automotive Refinish
BASF's Automotive Refinish business makes and markets coatings
for the collision repair, commercial fleet and automotive specialty
markets. Its paint products are supported by technical training
programs, advanced color information systems and business
management and planning tools. For more information visit:
http://www.basfrefinish.com/
About BASF
BASF Corporation, headquartered in Florham Park, New Jersey, is the North
American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 17,500 employees
in North America, and had sales of
$16.2 billion in 2016. For more
information about BASF's North American operations, visit
www.basf.us.
At BASF, we create chemistry for a sustainable future. We
combine economic success with environmental protection and social
responsibility. The approximately 114,000 employees in the BASF
Group work on contributing to the success of our customers in
nearly all sectors and almost every country in the world. Our
portfolio is organized into five segments: Chemicals, Performance
Products, Functional Materials & Solutions, Agricultural
Solutions and Oil & Gas. BASF generated sales of about
€58 billion in 2016. BASF shares are traded on the stock
exchanges in Frankfurt (BAS),
London (BFA) and Zurich (BAS). Further information at
www.basf.com.
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SOURCE BASF Corporation