SOUTHFIELD, Mich., Oct. 11, 2017 /PRNewswire/ -- BASF Automotive
Refinish will make more than a splash in the paint at SEMA 2017
with a display of premium builds in booth #20353, new color
offerings, innovative new products, and custom paint solutions.
BASF will host a press conference at booth #20353 located in the
Racing and Performance area of Central Hall, at 11:00 a.m. on Tuesday,
October 31, featuring:
- Chevy Montage all female build – by Bogi Lateiner from All Girls Garage, and
over 80 other women in the aftermarket industry. The custom
fan-voted R-M Onyx HD color will be revealed, along with the color
name submitted by fans and selected by Bogi.
- Foose 1971 Ford Mustang, by SEMA Hall of Famer
Chip Foose of Foose Designs, with a
2010 Mustang GT Engine, painted in Glasurit 90 Line "Mach
Silver."
- Ringbrothers' 1969 Charger, by Mike and Jim Ring, painted with Glasurit 55 Line
"Greener on the Other Side."
The Power of BASF arcs through displays of premium builds,
business solutions and custom colors as follows:
- Booth vehicles – In addition to the three unveils, the
BASF booth will also exhibit:
-
- Time Merchant, a 1932 Ford Roadster by Goolsby Customs,
featuring 55 Line custom color Glasurit "Light Star Fire Blue,"
Goolsby edition developed with the BASF Color Ideation
process.
- Roadster, a 2017 Garia Golf Car, a luxury golf car
available as street legal, featuring BASF Coatings and other high
quality automotive materials, for the most revolutionary design in
the industry.
- Glasurit Best Paint Award – Chip
Foose will present the annual Glasurit Best Paint Award
Thursday, Nov. 2 at 8:30 am at booth #20353. Foose will judge all
submitted vehicles that are on display at SEMA 2017 and are coated
in Glasurit 22 Line, 55 Line or 90 Line products, including primer,
basecoat and clearcoat.
- KC's Custom Colors – KC Mathieu of KC's Paint Shop will
launch the new KC's Custom Colors by BASF R-M with a prominent
display at the BASF booth.
- BASF VisionPLUS – BASF is expanding its VisionPLUS
value-added services platform to create a fully comprehensive suite
of services designed to optimize body shop operations and deliver
improved shop productivity.
- Autograph sessions –
Tuesday, October 31
- Chip Foose, 10:00 am – 12:00
pm
- Richard Petty, 1:30 pm – 2:30
pm
- Bogi Lateiner, 2:30 pm – 3:30
pm
Wednesday,
November 1
- Bogi Lateiner, 10:00 am – 11:00
am
Thursday,
November 2
- Chip Foose, 8:30 am – 10:00
am
- KC Mathieu from KC's Paint Shop, 11:00
am – 12:00 pm
- Ralph Holguin from RMD Garage,
1:30 pm – 2:30
pm
Friday,
November 3
- KC Mathieu from KC's Paint Shop, 11am – 12 pm
"BASF offers our customers a complete partnership, starting from
before the car is even built, through every repair or improvement
it undergoes," said Marvin
Gillfillan, BASF Vice President, Business Management,
Automotive Refinish. "Our focus is to put customers first,
improving productivity and profitability to help deliver the best
customer experience to vehicle owners. Through our industry
expertise, world-class reputation, and innovative products and
solutions, we have a solution for every customer need."
For more information, visit BASF booth #20353 at SEMA 2017, and
follow #BASFSEMACollection on Twitter, Instagram and Facebook for
previews into BASF's SEMA premiers and activities.
About BASF Automotive Refinish
BASF's Automotive Refinish business makes and markets coatings
for the collision repair, commercial fleet and automotive specialty
markets. Its paint products are supported by technical training
programs, advanced color information systems and business
management and planning tools. For more information visit:
http://www.basfrefinish.com/
About BASF
BASF Corporation, headquartered in Florham Park, New Jersey, is the North
American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 17,500 employees
in North America, and had sales of
$16.2 billion in 2016. For more
information about BASF's North American operations, visit
www.basf.us.
At BASF, we create chemistry for a sustainable future. We
combine economic success with environmental protection and social
responsibility. The approximately 114,000 employees in the BASF
Group work on contributing to the success of our customers in
nearly all sectors and almost every country in the world. Our
portfolio is organized into five segments: Chemicals, Performance
Products, Functional Materials & Solutions, Agricultural
Solutions and Oil & Gas. BASF generated sales of about
€58 billion in 2016. BASF shares are traded on the stock
exchanges in Frankfurt (BAS),
London (BFA) and Zurich (BAS). Further information at
www.basf.com.
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SOURCE BASF