Blackbird PLC Whisper chooses Blackbird for Formula One
04 June 2020 - 4:00PM
RNS Non-Regulatory
TIDMBIRD
Blackbird PLC
04 June 2020
4 June 2020
Blackbird plc
(the "Company")
Whisper chooses 'state of the art' Blackbird to drive Formula
One video production
London - Blackbird plc (AIM: BIRD), the developer and seller of
the market-leading Blackbird cloud video editing platform,
announced today that Whisper, the sports and live event production
specialist, has chosen Blackbird to drive major video production
efficiencies for its clients, including Formula One.
Co-founded by David Coulthard, Jake Humphrey and Sunil Patel,
Whisper is a leading broadcast production company. Whisper
specializes in the production of entertainment and sports content
with a portfolio that includes Formula One, the Rugby World Cup,
the Women's Six Nations, the Paralympics, W Series racing, the NFL
and SailGP.
Blackbird is the world's fastest, most powerful professional
cloud video editing and publishing platform - providing rapid
access to video content for the easy creation of clips, highlights
and longer form content to multiple devices and platforms.
Delivering unbeatable speed, scalability and quality of editing
tools and video output, Blackbird is accessed through any browser,
easy to learn and needs only limited bandwidth to use. Blackbird
delivers significant efficiency benefits to any enterprise-level
organisation working with video.
Whisper has chosen Blackbird to drive major video production
efficiencies for the creation of a wide range of content, including
Formula One. The production team will use Blackbird's extensive
professional toolset to remotely edit and enrich documentaries,
interviews and behind-the-scenes long form content for millions of
sports fans around the world. The production team will also use the
Blackbird Player to rapidly view, comment on and approve content
from anywhere - dramatically speeding up the content review
process.
Sunil Patel, Whisper CEO, said : "Enabling our teams to work
safely and efficiently to create world class content is a big
priority for Whisper. Blackbird's state of the art, accessible
solution allows us to achieve this with the highest production
values."
Blackbird CEO, Ian McDonough, said : "Whisper is very much the
gold standard of sport production and it's fantastic to be working
with them on a range of top level sports, including Formula One -
one of the biggest names in international sport. Having a
professional, remote editor that can work consistently on low
bandwidth and in a browser is a powerful combination of attributes
and we are delighted to be able to satisfy the demand for it."
Blackbird drives awareness, reach and monetization for brands in
the sports, news, entertainment and enterprise sectors. Customers
include IMG, Deltatre, Peloton, A+E Networks, Eleven Sports,
Liverpool FC, the U.S Department of State and 49 local US news
stations with TownNews.
Contacts:
Blackbird plc Tel: +44 (0)20 8879
7245
Ian McDonough, Chief Executive Officer
Adrian Lambert, Marketing Director
Allenby Capital Limited (Nominated Adviser Tel: +44 (0)20 3328
and Broker) 5656
Nick Naylor
Nicholas Chambers
About Blackbird plc
Blackbird plc operates in the fast-growing SaaS and cloud video
market, and has created the world's most advanced suite of
cloud-native computing applications for video, all underpinned by
its lightning-fast codec. Blackbird plc's patented technology
allows for frame accurate navigation, playback, viewing and editing
in the cloud. Blackbird underpins multiple applications, which are
used by rights holders, broadcasters, sports and news video
specialists, esports, live events and content owners,
post-production houses, other mass market digital video channels
and corporations.
Since it is cloud-native, Blackbird removes the need for costly,
high end workstations and can be used from almost anywhere on
almost any device. It also allows full visibility on multi-location
digital content, improves time to market for live content such as
video clips and highlights for social media distribution, and
ultimately results in much more effective monetisation.
Blackbird(R) is a registered trademark of Blackbird plc.
Website
www.blackbird.video
Social media
www.linkedin.com/company/blackbird-cloud
www.twitter.com/blackbirdcloud
www.facebook.com/blackbirdplc
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END
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