NORWALK, Conn., May 11, 2017 /PRNewswire/ -- Diageo, the global
leader in beverage alcohol, announced today the public launch of an
online e-learning module called DRINKiQ designed to provide
consumers with the information they need to make informed decisions
about drinking responsibly. The module, which was originally a live
interactive training used by Diageo for several years to educate
employees and with external partners, is now available on Diageo's
DRINKiQ website at
https://www.DRINKiQ.com/en-us/DRINKiQ-course/whats-your-drink-iq/.
The module is available now in the UK, U.S. and Australia, with localized versions rolling out
to 20 other countries.
"Responsible drinking is part of everything we do at Diageo and
bringing this DRINKiQ e-learning module to the public is a natural
next step in giving consumers more information about alcohol and
how it affects the body," said Jon
Pageler, EVP of Corporate Relations for Diageo North
America. "Our goal is to continue to enhance the experience
our consumers have with our brands – even when that means making a
choice not to drink."
The new, mobile-friendly tool uses interactive learning and
tests to give people information about:
- What is in your drink? A user-friendly tool that helps estimate
alcohol content in different beverages
- Background on what alcohol is, how it is processed and the
different ways it can affect the body
- Tips for tracking intake both when entertaining at home and
socializing when out
- Interactive exercises that demonstrate how to pour a standard
measure of beer, wine and spirits
Dispelling Common Myths about Alcohol
Diageo has been
providing face-to-face DRINKiQ training to groups around the world
for over a decade, including members of U.S. Congress, the Ministry
of Health in countries such as Peru, law enforcement officials in countries
including Thailand, taxi drivers
in markets such as Ethiopia, as
well as bartenders and hospitality workers globally.
"We have found that information is essential in empowering
consumers to drink responsibly and moderately," said Dr.
Danielle Robinson, Director of
Alcohol Policy and Reputation Management for Diageo North
America. "For those who choose to consume alcohol, these
resources reveal the units and calories in various alcoholic
drinks. It is perfect for anyone who wants to better
understand what they are drinking so they can make smarter
choices."
The U.S. Institute for Health and Productivity Management (IHPM)
and WorkPlace Wellness Alliance (WPWA) also recommends the DRINKiQ
e-learning module as an engaging and easy-to-use educational tool
which provides essential knowledge about the effects of drinking in
order to guide appropriate and safe use of alcohol.
"We previewed Diageo's DRINKiQ tool at our Global Steering Group
and Business Leadership Council, where it received an enthusiastic
endorsement for tackling a critical but long-neglected issue in the
workplace," said Sean Sullivan, JD,
President and CEO of IHPM/WPWA. "IHPM recommends DRINKiQ as
an engaging and easy-to-use educational tool for any employer to
incorporate in its employee wellness program. It provides
essential knowledge about the effects of drinking in order to guide
appropriate and safe use of alcohol."
In addition to this launch, Diageo is continuing to help educate
consumers and raise collective knowledge about alcohol through:
- Making DRINKiQ e-learning freely available to employers of
people who serve and sell alcohol
- Introducing alcohol content, serving size and nutritional
information on-pack for its brands around the world
- Providing alcohol content and nutritional information for each
of Diageo's brands on their global responsible drinking website,
DRINKiQ.com in 13 languages
- Supporting over 300 responsible drinking programs in 55
countries
- Recruiting a million responsible drinking ambassadors by
2020
To access the tool, please visit DRINKiQ.com.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,
Captain Morgan, Baileys, Don Julio,
Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
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SOURCE Diageo