Golf Monthly Drives Record E-commerce Sales for Retailers
29 June 2022 - 11:00PM
Digital powerhouse Future Publishing announced today that its Golf
Monthly publication saw record online traffic and eCommerce
transactions, with the site delivering over $880,000 of sales for
retail partners and uncovering changing purchase habits of golfing
audiences.
“We saw a surge in traffic during May, with visits
to pages around buying guides and reviews increasing 111% over the
same period last year,” said Mike Harris, Golf Monthly’s Content
Director. “eCommerce revenues are up 219% year-over-year, and the
wealth of user data we are amassing from our proprietary eCommerce
platform, ‘Hawk,’ offers exceptional insight into the changing
products golfers are not only researching, but also buying
online.”
Specific product categories such as drivers, irons,
footwear, and golf club sets drove exceptional engagement with very
high page views. Audiences who visited Golf Monthly’s buying guides
in May, spent a combined total 1.56 million minutes engaged with
the content.
“When Future acquired Golf Monthly in 2020, we set
out a vision to become the number one destination for golf buying
advice and the latest figures show our progress towards that goal,”
Harris added. “The high-intent audience we attract through our
specialist buying guides provides our retailers with a multitude of
opportunities to engage with avid golfers who are actively looking
to purchase new products as part of their desire to improve their
game.”
Thanks to Future’s expertise in technology and
innovation, a major strategic focus set for Golf Monthly was to
drive more ready-to-buy audiences to its site through a combination
of high quality buying advice and SEO dominance. This approach has
allowed golfmonthly.com to rank number one in search for the most
popular golf-buying terms, such as best golf club sets, and use its
proprietary e-commerce platform, ‘Hawk’, to drive retail sales.
Future has set its sights on further US growth in 2022 and has
ramped up content creation not only for Golf Monthly but across all
its major sites including Tom’s Guide, CinemaBlend, and Marie
Claire. This move will engage more expert contributors to expand
specialist buying guides and review content that helps audiences
find their perfect product, at the best price, and at the same time
drive significant sales for retailers.
About Future
Connectors. Creators. Experience Makers.
Future is a global multi-platform media company
and leading digital publisher, with scalable brands and diversified
revenue streams. Every month, it connects over 400 million people
worldwide with their passions, through expert content, world-class
events, and cutting-edge proprietary technology. Every year Future
attracts millions of consumers to its brands’ websites, magazines,
events, and social spaces. Its factual production company Future
Studios specializes in producing amazing content, enjoyed and
shared by millions of people worldwide.
Its market-leading portfolio of over 240 brands
spans technology, games, TV and entertainment, women’s lifestyle,
luxury, wealth, knowledge, music, creative and photography, sports,
home interest, and B2B sectors. Brands include: TechRadar,
Gamesradar+, Tom’s Guide, CinemaBlend, Marie Claire, Decanter,
Kiplinger, The Week, Guitar World, Digital Camera World, and Live
Science. For more information visit: www.futureplc.com
Media Contact: Hugh Moore Broadsheet
Communications for Future Publishing (US) 202-471-0661
hugh@broadsheetcomms.com
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