InnovaDerma PLC Launch of haircare range and entry into skincare (7222F)
22 May 2017 - 4:00PM
UK Regulatory
TIDMIDP
RNS Number : 7222F
InnovaDerma PLC
22 May 2017
InnovaDerma PLC
("InnovaDerma" or the "Company")
InnovaDerma (LSE: IDP), a UK developer of life sciences, beauty
and personal care products is pleased to announce the upcoming
launch of a new haircare product range and its entry into the UK
skincare market.
New haircare range in Superdrug
InnovaDerma has developed an innovative and highly-effective
topical haircare range for men and women to aid hair regrowth and
hair thickening. The haircare range will initially consist of five
products, including uniquely formulated shampoos and conditioners,
in attractive packaging and will be available in Superdrug's top
400 stores throughout the UK from August 2017. The Company expects
to launch the new haircare range on its UK Direct to Consumer
('DTC') channel at the same time, and elsewhere in Europe later in
the year. This new haircare range will be launched separately from
Leimo which is only distributed in Australasia.
Entry into the UK skincare market
InnovaDerma has developed a new range of Skincare products under
the brand name "Body Glow", as a brand extension of Skinny Tan,
which has launched with the release of an everyday body
moisturizer. Body Glow is stocked in the skincare section in more
than 500 Superdrug stores and is performing ahead of management's
expectations. This latest InnovaDerma brand was developed to
leverage the growing popularity of Skinny Tan which is stocked in
the bronzing section of Superdrug. The Company expects to launch
other skincare products under the Body Glow brand throughout 2017
and beyond to make further inroads into the skincare category.
Haris Chaudhry, Executive Chairman of InnovaDerma said:
"We are delighted to launch our new topical haircare range and
it is particularly pleasing that Superdrug will be stocking the new
products in so many of their stores nationwide which is testament
to the outstanding performance of Skinny Tan and our ability to
develop and grow a brand exponentially. Similarly, our entry into
the skincare market through Body Glow reflects the success of our
flagship brand and we look forward to launching new products later
this year to drive future earnings."
Further enquiries:
InnovaDerma
Haris Chaudhry/Joe Bayer +61 (0)3 9111 0071
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Sole broker
Hybridan LLP
Claire Noyce +44 (0)203 764 2341
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Cardew Group
Shan Shan Willenbrock
David Roach + 44 (0)20 7930 0777
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About InnovaDerma:
InnovaDerma PLC (LSE: IDP) specializes in the research,
manufacture and marketing of clinically proven products in life
sciences, beauty and personal care products. InnovaDerma has
presence in the UK, US, Australia, New Zealand, Philippines, South
Africa, Hong Kong and South Korea.
www.innovaderma.com
This information is provided by RNS
The company news service from the London Stock Exchange
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