Location Sciences Group PLC Location Sciences partners with JCDecaux UK (8688Y)
14 May 2019 - 4:00PM
UK Regulatory
TIDMLSAI
RNS Number : 8688Y
Location Sciences Group PLC
14 May 2019
14(th) May 2019
Location Sciences Group PLC
("Location Sciences" or the "Company")
Partnership with JCDecaux UK
Location Sciences partners with JCDecaux UK to bring location
data to the outdoor advertising market
Location Sciences (AIM: LSAI), the leading mobile location data
and intelligence expert, is pleased to announce the signing of a
12-month contract with JCDecaux UK, the leading Out-of-Home
advertising company, to deliver new levels of location data
insight.
This partnership represents a significant milestone for Location
Sciences, underlining the value of the Company's quality location
data to the UK advertising industry.
The partnership will allow JCDecaux UK to incorporate Location
Sciences' proprietary location data into its wider dataset. This
will help to verify the accuracy of location data signals in
footfall, competitor and catchment area analysis, allowing brands
and their agencies to deliver more impactful location-targeted
campaigns. Data is delivered in real time by a self-service
dashboard.
Mark Slade, CEO of Location Sciences, said: "JCDecaux UK is at
the forefront of advertising innovation and we are thrilled to be
powering their offer with quality location data. We're seeing huge
demand for transparency across the value chain. This partnership
with JCDecaux demonstrates traction in the market and is further
recognition of the accuracy and scale of our data. We look forward
to working with this leading UK media owner to bring integrity to
the location data marketplace."
For further information please contact:
Location Sciences Group PLC via Milk and Honey PR
Mark Slade, Chief Executive
Officer
David Rae, Chief Financial
Officer
Stockdale Securities Limited Tel: +44 (0)20 7601 6100
Tom Griffiths
David Coaten
Milk & Honey PR Tel: +44 (0)20 3637 7310
Kirsty Leighton
Jessica Ballinger
About Location Sciences Group PLC:
Location Sciences is a global location intelligence data
verification provider company. Working in partnership with brands
and media agencies to reduce their ad wastage and improve the
effectiveness of their location-based advertising campaigns.
The location data marketplace remains unregulated and
un-monitored, with an estimated $19 billion wasted on ad fraud in
2018 alone. Location Sciences has developed the world's first truly
independent location verification product, Verify. Utilising
sophisticated machine learning and pattern recognition technology
Verify identifies location-data inaccuracies and ad fraud.
Through Verify, Location Sciences is shining a light on location
data inaccuracy and fraud with the aim of bringing back integrity,
transparency and trust to the marketplace.
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
MSCAJMATMBBBBBL
(END) Dow Jones Newswires
May 14, 2019 02:00 ET (06:00 GMT)
Location Sciences (LSE:LSAI)
Historical Stock Chart
From Mar 2024 to May 2024
Location Sciences (LSE:LSAI)
Historical Stock Chart
From May 2023 to May 2024