MoPowered Group PLC Agreement with Affiliate Window
21 March 2014 - 6:01PM
RNS Non-Regulatory
TIDMMPOW
MoPowered Group PLC
21 March 2014
For immediate release 21 March 2014
MOPOWERED GROUP PLC
("MoPowered" or "the Group")
Agreement with Affiliate Window
Continued Build-out of Partnership Model
MoPowered Group plc (AIM; MPOW), the mobile commerce specialist,
is delighted to announce that it has agreed a partnership with
Affiliate Window, the leading performance marketing network in the
UK with nearly 2,000 advertisers across diverse sectors.
With a growing amount of web traffic originating from
smartphones, it is increasingly important for performance marketing
networks such as Affiliate Window to ensure that its advertisers
can effectively convert the mobile traffic that the network drives
to their sites. Working with MoPowered, Affiliate Window will be
able to ensure that its advertisers now have a first-rate mobile
commerce solution in place.
MoPowered's proven Software-as-a-Service platform can be
deployed rapidly and without significant upfront cost, enabling
online businesses to benefit cost-effectively from the considerable
growth opportunities arising from the increasing levels of mobile
device-initiated internet traffic hitting their websites.
The partnership with Affiliate Window complements the existing,
highly-successful arrangement that MoPowered has built with another
performance marketing network, Webgains. Partnerships such as these
are helping MoPowered to accelerate its rate of new client
acquisition and build up its recurring revenue base rapidly.
Dominic Keen, Chief Executive of MoPowered, commented:
"As mobile commerce accounts for a rising proportion of online
revenues, it is vital that retailers deliver an optimised user
experience in order to convert mobile browsers into buyers. By
partnering with MoPowered, Affiliate Window is able to offer
retailers using its advertising network the capability to achieve
enhanced sales from the resulting mobile click-through. We look
forward to working with Affiliate Window and its advertisers to
maximise the returns on investment."
MoPowered: 020 3242 0515
Dominic Keen, Chief
Executive
Ben Carswell , Finance
Director
N+1 Singer: 020 7496 3000
Gillian Martin
Shaun Dobson
Buchanan: 020 7466 5000
Charles Ryland
Sophie McNulty
Clare Akhurst
NOTES TO EDITORS
MoPowered is a 'Software-as-a-Service' ('SaaS') platform,
launched in March 2012, which works with businesses of all sizes,
to automate websites and enable mobile commerce. Key distribution
partnerships with PayPal, WorldPay and MasterCard enable the Group
to access the majority of UK merchants.
The software platform allows automated development of mobile
sites rather than custom deployment with the corresponding time and
cost advantages. The commercial model is predominantly based on
long-term contracted, recurrent revenues.
MoPowered is well positioned to capitalise on the new types of
shopping opportunities created by mobile devices. Retailers face
significant challenges and are therefore outsourcing to expert
mobile partners such as MoPowered. Management believes that half of
the e-commerce market has online sales of less than GBP20m per
annum and SaaS solutions are likely to be the best economic
alternative for these merchants.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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