Dow Jones Launches 'Dow Jones Sales Triggers' App on Apple App Store
16 December 2008 - 1:00AM
PR Newswire (US)
App Gives Mobile Professionals a Customer Intelligence Edge Using
iPhone and iPod Touch NEW YORK, Dec. 15 /PRNewswire/ -- Dow Jones
& Company today announced its new mobile application, Dow Jones
Sales Triggers for iPhone(TM) and iPod(R) Touch, available on the
Apple App Store. Dow Jones Sales Triggers gives mobile
professionals access to up-to-the-minute intelligence about
business changes such as management moves, mergers and new
investments. This is particularly advantageous for sales
professionals who need to stay on top of prospects and customers in
their territory. "It is clear to us that iPhone is having a
significant impact in the enterprise," said Tom Aley, senior vice
president and managing director, Dow Jones Business &
Relationship Intelligence Group. "At Dow Jones, we recognize the
tools that are needed for a successful sales force and are proud to
be offering iPhone and iPod touch applications that ensure our
enterprise customers have access to the necessary intelligence
while on the move." Dow Jones Sales Triggers is the newest offering
in Dow Jones's extensive and well developed product suite of
customer intelligence solutions, and features a broad collection of
news, company and executive information. This valuable data
eliminates the time and work required for sales professionals to
discover opportunities and leads, track competitive pressures and
stay on top of threats based on business changes or events. Having
the right information at a critical time helps sales professionals
provide solutions and close deals faster. Dow Jones developed Dow
Jones Sales Triggers in response to the needs of its growing
business base and it's designed to deliver real intelligence based
on facts and events that signal solid sales opportunities. Dow
Jones Sales Triggers makes it easy for sales professionals to take
immediate action, by showing which events actually trigger the best
opportunities. Additionally, users can look up a company or
executive to retrieve key information and find the right
individuals at target companies included in the triggers. As
professionals seek to outperform their competition during turbulent
economic times, staying on top of the latest intelligence is
imperative. No longer is it good enough to follow traditional
business news and industry trades. The Dow Jones Sales Triggers
application for iPhone and iPod touch devices truly gives
professionals an advantage. Even while on the go, they can have
instant access to the most important events, allowing them to make
swift, decisive assessments, and take action to beat their
competition to new business opportunities. "To stay informed and
competitive, business and sales professionals in today's digital
world seek access to news and business information anywhere,
anytime," notes Shiv Bakhshi, Ph.D., director of mobility research
for IDC. "Professionals, particularly road warriors, are likely to
welcome mobile devices that support applications that address their
information needs." Dow Jones Sales Triggers is available for free
from Apple's App Store on iPhone and iPod touch or at
http://www.itunes.com/appstore/ in the business category. For more
information about Dow Jones Business & Relationship
Intelligence visit http://www.solutions.dowjones.com/generateinc,
or to learn more about the Dow Jones Enterprise Media Group, visit
http://www.solutions.dowjones.com/. ABOUT DOW JONES Dow Jones &
Company (http://www.dowjones.com/) is a News Corporation company
(NYSE: NWS, NWS.A; ASX: NWS, NWSLV; http://www.newscorp.com/). Dow
Jones is a leading provider of global business news and information
services. Its Consumer Media Group publishes The Wall Street
Journal, Barron's, MarketWatch and the Far Eastern Economic Review.
Its Enterprise Media Group includes; Dow Jones Business and
Relationship Intelligence, Dow Jones Newswires, Dow Jones Factiva,
Dow Jones Client Solutions, Dow Jones Indexes and Dow Jones
Financial Information Services. Its Local Media Group operates
community-based information franchises. Dow Jones owns 50% of
SmartMoney and 33% of STOXX Ltd. and provides news content to radio
stations in the U.S. ABOUT DOW JONES Business & Relationship
Intelligence Dow Jones Business & Relationship Intelligence
provides leading customer intelligence solutions that enable
organizations to identify and connect to the best business
opportunities. The combination of next generation technology with
actionable information powers the performance of sales and research
professionals plus media organizations. Dow Jones Business &
Relationship Intelligence's award-winning solutions include the
most up to date and accurate global intelligence on millions of
companies, the executives that manage them and the relationships
that link them. Integrating these tools and content behind your
firewall -- connecting vital internal and external customer
information in context for salespeople -- provides a single,
complete view of a customer further increasing your effectiveness.
iPhone and iPod Touch are trademarks or registered trademarks of
Apple, Inc. DATASOURCE: Dow Jones & Company CONTACT: Adrienne
MacWhannell of Dow Jones, +1-212-659-2486, ; or Alexis Gordon of
PAN Communications for Dow Jones, +1-978-474-1900, Web site:
http://www.dowjones.com/ http://www.itunes.com/appstore
http://www.solutions.dowjones.com/generateinc
http://www.solutions.dowjones.com/ http://www.newscorp.com/
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