Blinkx Plc Launch of RhythmMax
03 October 2015 - 2:00AM
RNS Non-Regulatory
TIDMBLNX
Blinkx Plc
02 October 2015
RhythmOne Announces Unified, Brand-Safe Programmatic Platform,
RhythmMax
Next-generation programmatic platform connects advertisers with
qualified, brand-safe audiences across devices at scale
SAN FRANCISCO, CALIF. - October 2, 2015 - RhythmOne ("1R" or
"the Company"), a technology-enabled media company that connects
audiences with brands through premium content across devices, today
announces the launch of its next-generation programmatic platform,
RhythmMax. The debut underscores the company's commitment to
mobile, video and programmatic and empowers advertisers to achieve
impact and scale with consumers who are increasingly active,
engaged and seeking quality content across devices and formats.
Furthering the Company's mission to deliver high-quality,
cross-screen advertising at scale, RhythmMax reaches over 150
million unique users a month across a wide variety of targetable
audience segments in a brand safe environment. RhythmMax provides
advertisers a single point of campaign execution for video,
display, rich media and native advertising, across mobile, desktop
and connected TV. For publishers, RhythmMax pre-screens inventory
which allows for maximum inventory valuation, yield and
monetization.
A key differentiator of the RhythmMax platform is RhythmGuard, a
proprietary pre- and post-bid filtering technology that screens for
and eliminates underperforming or suspicious traffic before it
reaches the marketplace. Designed to augment and complement other
third-party viewability and verification solutions, RhythmGuard
enables RhythmMax to offer one of the cleanest sources of inventory
available in the industry.
"RhythmGuard confirms true impressions and excludes non-human
traffic at every point across the digital conduit - domain,
publisher, page, user, content and ad-level - before it reaches the
marketplace," said Dwight Ringdahl, SVP Technology at RhythmOne.
"We've pioneered a technology that allows us to combat domain
masking post-bid - this is a rare feature in the industry. We
believe that the ability to prevent, rather than just measure fraud
after the fact, takes brand safety to the next level."
RhythmMax's premium inventory has deep roots in mobile and video
- including coveted in-app and in-stream inventory - and covers
owned and operated, and controlled supply, in addition to an
extended network of publisher partnerships. RhythmMax offers
flexible buying options for advertisers across the RhythmOne supply
footprint, including programmatic direct and private marketplaces
deals, and real-time bidding. The platform is directly integrated
with many top-tier DSPs, and can also provide turnkey managed
services.
"Advertising-supported access to digital content that is
respectful of the Consumer and impactful for the Advertiser is
essential for the Industry to thrive. Our mission is to provide
high-quality, cross-screen advertising at scale, through a single
point of access," said S. Brian Mukherjee, CEO at RhythmOne.
"RhythmMax is a critical component of our platform to deliver on
this goal by providing our publisher partners - and their audiences
- relevant brand advertising, and by offering advertisers the
programmatic mechanisms to reach these audiences in highly
scalable, efficient, and brand safe environments."
For further information please contact:
Dan Slivjanovski
(US) 415 655 1450
About RhythmOne
RhythmOne is a media technology company that connects audiences
with brands through premium content across devices, at scale. We
work with advertisers, publishers and content providers to offer
fully integrated, cross-screen advertising solutions, spanning
desktop and mobile video, rich media, display, social and native
formats. RhythmOne offers advertisers a significant supply
footprint through both owned and operated web properties and a
network of quality partners. RhythmGuard, our proprietary filtering
technology that screens and qualifies inventory pre-campaign,
eliminates suspicious or fraudulent traffic before it reaches the
advertiser. The sum of these capabilities ensures advertisers
maximize their ROI, with transparent measurement around campaign
effectiveness and attribution. RhythmOne's long-term vision is to
provide the industry's most accountable marketplace for online
advertising.
The Company is headquartered in San Francisco, California with
offices worldwide. For more information please visit
www.rhythmone.com.
This information is provided by RNS
The company news service from the London Stock Exchange
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October 02, 2015 12:00 ET (16:00 GMT)
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