New Release of SDL Web Provides Brands the Ability to Quickly Build and Deliver Sophisticated Global Digital Experiences
09 December 2015 - 12:30AM
Business Wire
Digital experience platform enables marketers
to easily build, manage and evolve multilingual, multi-brand and
multi-device Web properties
SDL today announced a new version of SDL Web, a digital
experience solution that enables businesses to quickly and easily
build and deploy multi-brand, multilingual websites at a low total
cost of ownership. The enhanced offering, built from the roots of
SDL’s WCM platform, Tridion, now includes SDL’s Experience
Optimization, Digital Media Management and Localization
capabilities in an integrated platform to help brands go global
faster.
To meet customers’ high expectations for digital experiences,
brands are seeking to deliver consistent and relevant engagements
across multiple channels, devices, sites and languages. However,
the proliferation of content poses a major barrier, creating
inefficiencies and at times acting as a deterrent to frequent
updates which leads to subpar or even broken customer journeys. In
spite of their aspirations to deliver better digital experiences,
many organizations are stuck fixing day-to-day issues. SDL Web
empowers organizations to revolutionize the way they manage their
digital content and create impactful digital experiences to engage
customers in the moment.
“At Blackboard, our customers are a top priority,” said Jon
Gold, Director of Web Strategy and Design at Blackboard. “As they
increasingly embrace digital channels and have high expectations
for brand experiences, SDL Web has enabled us to easily and quickly
manage Web content, therefore more effectively engaging with
customers on their channel of preference. With SDL Web, we’ve
increased our conversion rate by 14 percent year-over-year and
decreased our bounce rate by about 20 percent.”
Today’s brands require sophisticated technologies to deliver
truly engaging experiences. SDL Web is uniquely designed to meet
these complex requirements by allowing brands to scale their online
presence in response to their evolving digital strategies. Enhanced
context brokering technology helps marketers adapt and personalize
the customer’s experience based on behavioral and transactional
data.
“As our research shows, multi-site, multi-channel and
multilingual experience management are all top priorities for
enterprises today,” said Melissa Webster, Program VP, Content &
Digital Media Technologies, IDC. “Almost every large enterprise we
speak with tells us they need to strike a balance between global
control on the one hand – to ensure brand consistency, scale,
compliance and time to market – and regional autonomy and
innovation on the other hand – to ensure that websites, mobile
experiences and marketing campaigns are localized for maximum
relevance and impact. SDL Web is specifically designed to address
these needs.”
The latest release of SDL Web features several enhancements for
both marketing and IT, including the following:
- Instant Site – Launch a new
website, product section or campaign in a guided manner without IT
involvement.
- Adaptive
BluePrinting® – Easily promote regional content or
campaigns to be used globally or share content across lines of
businesses for more brand consistency.
- Unified Authoring and Translation
Process – Accelerate global launches through a content workflow
with integrated translation reviews to dramatically reduce
turnaround time for multilingual content.
- State-of-the-Art Microservices –
A modular approach to system deployment provides easy connectivity
to critical frontend and backend systems.
- Topology Manager – Take the
headache out of complex server configurations; IT professionals can
now centralize the configuration of Web delivery environments –
both on-premise and in the cloud.
- Enhanced Digital Media –
Leverage a new responsive video player or use your own by streaming
content through a new JSON API – all with support for YouTube API
v3 as well as high compression WebP and JPEG XR formats.
“A brand’s success or failure is not determined by its customer
experience or digital experience strategy, but rather its ability
to execute,” said Dennis van der Veeke, CTO, SDL. “The latest
release of SDL Web gives organizations the power to easily build
sophisticated multi-brand, multilingual websites to drive better
outcomes of their digital marketing ecosystem. As the modern Web
environment continues to evolve, SDL Web is enabling organizations
to adapt for the future, quickly and easily, while continuing to
engage and foster brand loyalty across the globe. SDL Web is
sophistication made simple for brands.”
For more information on SDL Web, please visit SDL’s website and
blog.
About SDLSDL (LSE: SDL) is the leader in global customer
experience. With a completely integrated cloud solution for content
management, analytics, language and documentation, SDL solves the
complexity of managing your brand’s digital footprint as it grows
across multiple languages, cultures, websites, devices and
channels. Seventy-nine of the top 100 global companies trust SDL to
help them create authentic, in-context customer experiences that
drive demand and loyalty. SDL brings your brand to the world, and
the world to your brand. Learn more at SDL.com. Follow
SDL on Facebook and Twitter.
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SDLJessica Hohn-Cabana, +1 508-353-3454jcabana@sdl.comorPAN
CommunicationsDarlene Doyle/ Jenny Gardynski, +1
617-502-4300sdl@pancomm.com
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