TIDMSFOR
RNS Number : 0569F
S4 Capital PLC
12 November 2020
12 November 2020
S4 Capital plc ("S(4) Capital" or the "Company")
Issue of Shares
On 21 June 2019, S4Capital plc (SFOR.L) announced a merger with
BizTech (the "Transaction"). Pursuant to the terms of the
Transaction, the owners of Biztech agreed to invest certain moneys
payable to them as deferred consideration into the Company and the
Company agreed to issue, 538,428 ordinary shares of 25 pence each
in the capital of the Company, credited as fully paid, (the
"Deferred Consideration Shares"). The Deferred Consideration Shares
will be subject to a restriction on sale until 13 November
2022.
Applications have been made to the FCA and to the London Stock
Exchange for the Deferred Consideration Shares to be admitted to
the standard segment of the Official List of the FCA and to trading
on the London Stock Exchange's Main Market for listed securities
respectively ("Admission"). It is expected that Admission will
become effective at 8.00 a.m. on 13 November 2020.
S(4) Capital plc
Sir Martin Sorrell, Executive Chairman
Powerscourt (PR Advisor) Tel: +44 (0)7970 246 725
Elly Williamson
Jessica Hodgson
About S (4) Capital
S4Capital plc (SFOR.L) is the tech-led, new age/new era digital
advertising and marketing services company, established by Sir
Martin Sorrell in May 2018.
Its strategy is to build a purely digital advertising and
marketing services business for global, multinational, regional,
local clients and millennial-driven influencer brands. This will be
achieved initially by integrating leading businesses in three
practice areas: first-party data, digital content, digital media
planning and buying, along with an emphasis on "faster, better,
cheaper" executions in an always-on consumer-led environment, with
a unitary structure.
Digital is by far the fastest-growing segment of the advertising
market. S4Capital estimates that in 2019 digital accounted for
approximately 47.5% or $275 billion of total global advertising
spend of $550-600 billion (excluding about $400 billion of trade
support, the primary target of the Amazon advertising platform),
and projects that by 2022 this share will grow to approximately
55-60% and to 65-70% by 2024. It is anticipated that in 2020, total
global advertising spend will shrink to approximately $500-550
billion, driven by a fall in traditional media advertising
expenditure. However, digital advertising spend is expected to
remain constant or increase slightly and exceed 50% of total
advertising spend for the first time.
S4Capital combined with MediaMonks, the leading AdAge A-listed
creative digital content production company led by Victor Knaap and
Wesley ter Haar, in July 2018, and with MightyHive, the
market-leading data & digital media solutions provider for
future thinking marketers and agencies, led by Peter Kim and
Christopher S. Martin, in December 2018.
In April 2019, MightyHive combined with ProgMedia to expand
operations into Latin America and MediaMonks acquired film studio
Caramel Pictures to expand content studio capabilities. In June
2019, MediaMonks announced a planned combination with
Australia-based BizTech, a leading marketing transformation and
customer experience company. In August 2019, MediaMonks combined
with Amsterdam-based digital influencer marketing agency IMA. In
October 2019, MediaMonks combined with Firewood Marketing, the
largest digital marketing agency based in Silicon Valley, that was
recently ranked, along with MediaMonks and Circus (see below), as
one of the fastest growing agencies by Adweek, and MightyHive
combined with award-winning UK-based digital analytics, biddable
media and data science company ConversionWorks and South
Korea-based data and analytics consultancy MightyHive Korea. In
November 2019, MediaMonks announced its combination with
Delhi-based content creation and production company WhiteBalance
and then with fully integrated digital agency Circus Marketing in
January 2020.
In May 2020, MightyHive announced a combination with Digodat,
one of the leading Latin American data and analytics consultancies,
and in June 2020, MightyHive announced its combination with Lens10,
a leading Australian digital strategy and analytics consultancy. In
July 2020, MightyHive announced a combination with Orca Pacific, a
market leading full-service Amazon agency and boutique consultancy
firm based out of Seattle. In August 2020, MightyHive announced a
combination with London-based Brightblue, an econometric and media
optimisation consultancy. In September 2020, MediaMonks announced
its combination with Dare.Win, expanding its geographical presence
to France.
On 16 July 2020 S4Capital announced the successful placing of
36,766,642 new ordinary shares at a price of 315p raising
approximately GBP116m gross proceeds which will be used for further
expansion and merger & combination purposes.
Victor Knaap, Wesley ter Haar, Pete Kim, Christopher Martin,
Peter Rademaker and Scott Spirit all joined the S4Capital Board as
Directors. The S4Capital Board also includes Rupert Faure Walker,
Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan, Naoko
Okumoto, Margaret Ma Connolly and Miles Young.
The Company has 2,870 people in 31 countries across the
Americas, Europe, the Middle East and Africa and Asia-Pacific and a
market capitalisation of approximately GBP2.3 billion (c.$3
billion), and would rank well into the FTSE 200. It has achieved
Unicorn status in a little over one year, unique in the advertising
and marketing services industry.
Sir Martin was CEO of WPP for 33 years, building it from a GBP1
million "shell" company in 1985 into the world's largest
advertising and marketing services company with a market
capitalisation of over GBP16 billion on the day he left. Today its
market capitalisation is GBP9 billion. Prior to that Sir Martin was
Group Financial Director of Saatchi & Saatchi Company plc for
nine years.
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