TIDMXLM

RNS Number : 6562Y

XLMedia PLC

09 May 2023

9 May 2023

XLMedia PLC

("XLMedia" or the "Group" or the "Company")

XLMedia Signs First Revenue Share Contract in North America with Major Client

XLMedia and bet365 extend commercial relationship to include new hybrid agreement in North America

XLMedia PLC (AIM: XLM) the global digital media company that manages a portfolio of premium brands with an emphasis on Sports and Gaming in regulated markets, is pleased to announce that, in line with its strategic objective to diversify revenue, it has signed a hybrid revenue agreement with bet365.

The agreement, which combines customer acquisition with longer term retention, forms the basis of a multi-year partnership between the two brands and deepens the commitment both XLMedia and bet365 have made to North American expansion. The agreement will also have responsible gambling at its core. The ability to drive education and engagement, through collaborative content, will ensure that all players have the knowledge and tools to gamble responsibly with bet365.

David King, Chief Executive Officer, XLMedia

"We are pleased to expand our global relationship with bet365. In line with the stated strategy, this hybrid agreement is the start of XLMedia building a new, sustainable revenue stream in North America."

For further information, please contact:

 
 XLMedia plc 
  David King, Chief Executive Officer           ir@xlmedia.com 
  Caroline Ackroyd, Chief Financial Officer     via Vigo Consulting 
  www.xlmedia.com 
 Vigo Consulting                              Tel: 020 7390 0233 
  Jeremy Garcia / Kendall Hill 
  www.vigoconsulting.com 
 Cenkos Securities plc (Nomad and Broker)     Tel: 020 7397 8900 
  Giles Balleny / Max Gould 
  www.cenkos.com

About XLMedia:

XLMedia (AIM: XLM) is a leading global digital media company that creates compelling content for highly engaged audiences and connects them to relevant advertisers.

The Group manages a portfolio of premium brands with a primary emphasis on Sports and Gaming in regulated markets. XLMedia brands are designed to reach passionate people with the right content at the right time.

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(END) Dow Jones Newswires

May 09, 2023 02:00 ET (06:00 GMT)

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