Hasbro, Adidas To Launch Apparel, Footwear Line In September
10 November 2010 - 4:20AM
Dow Jones News
Hasbro Inc. (HAS) will partner with Adidas AG (ADDYY, ADS.XE)
and Adidas' Reebok to launch an apparel and footwear line next
September based on Habro's Nerf, which makes popular toy
weapons.
John Frascotti, Hasbro chief marketing officer, announced the
new clothing venture at an analyst day at its Rhode Island
headquarters. The line will launch on Sept. 10, and coincide with
the annual September launch of a next generation Nerf Blaster
machine gun. This year Nerf debuted the N-Strike Stampede, a fully
automatic, motorized machine gun that shoots up to three soft darts
a second.
Hasbro and Reebok partnered in 2008 for a line of high-top
sneakers branded with Hasbro's best-selling, real-estate board game
Monopoly.
Frascotti said Monopoly will launch an online game on popular
social media site Facebook next year, as well as a new edition of
the classic board game tied into the coming release of the second
animated movie in the wildly popular "Cars" series from Walt Disney
Co.'s (DIS) Pixar studios.
Shares of Hasbro, which are about 64% higher than they were a
year ago, recently changed hands at $47.08, down 24 cents from
Monday's close.
-By Maxwell Murphy, Dow Jones Newswires; 212-416-2171;
maxwell.murphy@dowjones.com