FITT Highway Products, Inc. Announces a New Airing of the DRTV Commercial Designed by Euro RSCG Edge for F.I.T.T Energy With ...
16 November 2010 - 12:30AM
Business Wire
FITT Highway Products Inc. (OTCBB: FHWY) (the “Company”)
has announced that F.I.T.T. Energy Products, Inc (F.I.T.T), its
operating partner under an Operating Agreement, will again run its
Direct Response TV (“DRTV”) 60-second commercial for the “F.I.T.T.
Energy With Resveratrol” energy shot during the week of November
15, 2010. F.I.T.T. will run over 80 commercials nationally and has had to train over 300
call center representatives to handle expected call traffic given
the success of the first airing of the commercial during the week
of October 25, 2010. The commercial may be viewed at
http://www.throwafitt.com.
F.I.T.T. retained Euro RSCG Edge (“Euro”)
http://www.eurorscgedge.com, through capital it raised independent
of the Company, to develop the new DRTV commercial, as well as
assist with other marketing services. Euro is handling the
placement of all media due to its incredible award-winning agency
with a proven track record of helping clients succeed. They are an
integrated agency that coordinates with every media channel while
being a creative powerhouse that embraces data and analytics. Euro
was chosen by F.I.T.T. because they are a passionate partner that
is committed to giving clients more for less.
About FITT Highway Products,
Inc.
FITT Highway Products, Inc. is a brand management company that
coordinated the development of a line of energy shots. FITT Highway
Products, Inc. stock is publicly under the ticker symbol
FHWY.OB. On August 12, 2010, as disclosed in its second
quarter 2010 10-Q filing, the Company entered into an Operating Agreement with F.I.T.T., a Nevada
corporation owned by our CEO, management and new investors, which
recently commenced operations. Under the terms of the
Operating Agreement, F.I.T.T. will perform certain operating
services for the Company, including among other things, selling,
marketing, producing and distributing the “F.I.T.T. Energy Shot
With Resveratrol” energy shots, and will pay all costs and expenses
involved with performing these services including raising the
requisite capital for F.I.T.T. operations. In addition, F.I.T.T.
will pay the Company a royalty of $0.05 for each energy shot
sold.
This document contains “forward-looking statements” related to
future events. Forward-looking statements often address our
expected future business and financial performance, and often
contain words such as “expects,” “anticipates,” “intends,” plans,”
“believes,” “seeks,” or “will.” Forward-looking statements by their
nature address matters that are uncertain. Particular uncertainties
which could adversely or positively affect our future results
include: consumer tastes, availability of production, liquidity,
general economic conditions, and the activities of competitors.
These uncertainties may cause our actual future results to be
materially different than those expressed in our forward-looking
statements. We do not undertake to update our forward-looking
statements.