MTS India Deploys PeerApp UltraBand to Accelerate Mobile Broadband
10 April 2012 - 9:30PM
Marketwired
PeerApp, the leading provider of transparent caching platforms for
internet content delivery, today announced that Sistema Shyam
TeleServices Limited that nationally provides telecom services to
over 16 million customers under the brand MTS -- has deployed
PeerApp's UltraBand transparent caching platform in its network.
UltraBand enables operators to provide the best possible end user
quality of experience for multimedia content while actually
reducing network infrastructure and bandwidth costs associated with
carrying "over the top" video and peer-to-peer traffic.
MTS provides its high-speed mobile broadband services under the
flagship brand MBlaze in more than 300 towns across India,
including the top five metro areas, and the company is rapidly
expanding its high speed data network. PeerApp's UltraBand
transparent caching platform will help MTS speed up content
delivery and reduce network load up to 40% by automatically
detecting popular content and delivering it as close as possible to
the subscriber.
According to Rajeev Batra, Chief Information
Officer, MTS India, "Mobility has become a key aspect of using
internet. Whether it is rich content or high speed connectivity,
our endeavor is to deliver a stupendous internet experience to our
customers while ensuring on the move access to data services. With
PeerApp's UltraBand, we can optimize service quality which would
help differentiate us further in the expanding data market."
"Rising consumer expectations for quality and consistency of
mobile broadband services has created a surge in interest in
transparent caching solutions among mobile operators in India and
globally," said Samuel
Bachar, vice president of products and marketing, PeerApp.
"MTS' decision to deploy UltraBand validates the benefit that our
technology can bring."
About PeerApp Ltd. PeerApp is the leading
provider of transparent caching platforms for internet content
delivery, enabling network operators to control rich media content,
improve network efficiency, enhance subscribers' quality of
experience, and offer new content services. More than 200 operators
in 60 countries have deployed PeerApp systems. PeerApp was founded
in 2004 and is headquartered in Newton, Massachusetts, USA. For
more information, visit www.peerapp.com.
About Sistema Shyam TeleServices Ltd
Sistema Shyam TeleServices Ltd (SSTL) is a venture, involving
equity participation by Sistema (LSE: SSA) of Russia, the Russian
Federation and the Shyam Group of India. Sistema is the majority
shareholder in the joint venture company which operates its telecom
services under the MTS brand. MTS is well recognized in India and
worldwide for its commitment to high quality and innovative telecom
solutions. MTS has recently been ranked by Millward Brown as 80th
most valuable brand in the world. In a short span of time, MTS in
India has secured over 16 million wireless subscribers and under
the MBlaze brand provides mobile broadband services to over 1.5
million customers in more than 300 towns across the country. The
company employs over 3500 employees, operates through a universe of
over 300,000 retailers and has made investments of over USD 3.1
billion. For more information, please visit www.mtsindia.in
Media contact PeerApp Ltd. Josh Adelson Director of
Marketing +1 (617) 795-0977 Email Contact