StreamTrack Signs IAS for Ad Safety Monitoring
24 July 2014 - 6:21AM
Business Wire
StreamTrack, Inc. (STTK) ("StreamTrack" or the "Company"), today
announced that it has entered into an Agreement with Integral Ad
Science (IAS), the leading global provider of actionable
intelligence for buyers and sellers of digital media, to provide
brand-safety and viewability measurement solutions across
StreamTrack’s platforms. The integration with IAS makes StreamTrack
one of the first internet radio platforms to implement measures to
monitor its traffic for brand safety and Viewable Impression
Measurement Guidelines proposed by the Media Rating Council
(MRC).
Since launching the industry's first preventative brand safety
solution in 2009, powered by constant growth and innovation,
Integral has built a global media valuation platform that is
integral to the buying and selling of quality media. It focuses on
a comprehensive solution set that enables advertising to appear in
quality environments where they receive quality exposure -- and
rewards the sell side for providing quality media. It helps drive
improved visibility, efficiency, and ROI for players across the
digital media landscape. Its media valuation platform is the
only technology that scores and evaluates overall media quality on
a page level measuring: brand safety, ad viewability, page context,
ad clutter, ad collisions, suspicious activity and professionalism.
Integral is headquartered in New York City with operations in San
Francisco, London, Tokyo and Sydney.
StreamTrack CEO Michael Hill stated:
“The video ad industry is evolving rapidly. On March 31, 2014
the Internet Advertising Bureau (IAB) came out with 3MS guidelines
that provide guidelines for ad viewability as well as other key
performance metrics in an effort to improve quality as well as
identify and limit fraud.
3MS is focused on five areas: defining impressions; establishing
audience currency; creating a standard classification of ad units;
defining ad performance metrics, and establishing brand attitudinal
measures.
The integration with IAS gives us great detail into these areas.
We are using this information to fine tune our best practices,
increase quality for advertisers, block fraudulent traffic from
reaching our site(s) and to keep us at the lead of the fast
evolving video ad industry.”
About StreamTrack, Inc. StreamTrack, Inc. (the
"Company") is a digital media and technology services company. The
Company provides audio and video streaming and advertising services
through its RadioLoyalty™ Platform (the "Platform") to over 5,500
internet and terrestrial radio stations and other broadcast content
providers. The Platform consists of a web-based and mobile player
that manages streaming audio and video content, social media
engagement, display and video ad serving within the web player and
is also capable of replacing audio ads with video ads within the
web player in a live or on-demand environment. The Company offers
the Platform directly to its broadcasters and integrates or white
labels its technologies with web-based internet radio guides and
other web-based content providers. The Company is also continuing
development of WatchThis™, a patent-pending technology to provide
web, mobile and IP television streaming services that are
e-commerce enabled within streamed content.
For more information
visit: http://www.streamtrack.com or http://www.radioloyalty.com
Forward-Looking Statements
Certain statements contained herein constitute "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are based on
current expectations, estimates and projections about StreamTrack's
industry, management's beliefs and certain assumptions made by
management. Readers are cautioned that any such forward-looking
statements are not guarantees of future performance and are subject
to certain risks, uncertainties and assumptions that are difficult
to predict. Because such statements involve risks and
uncertainties, the actual results and performance of the Company
may differ materially from the results expressed or implied by such
forward-looking statements. Given these uncertainties, readers are
cautioned not to place undue reliance on such forward-looking
statements. Unless otherwise required by law, the Company also
disclaims any obligation to update its view of any such risks or
uncertainties or to announce publicly the result of any revisions
to the forward-looking statements made here. Readers should review
carefully reports or documents the Company files periodically with
the Securities and Exchange Commission.
Contact:
StreamTrack, Inc.Michael HillChairman and Chief Executive
Officerir@streamtrack.com+1 805-308-9151
StreamTrack, Inc.Michael Hill, +1 805-308-9151Chairman and Chief
Executive Officerir@streamtrack.com