NEW YORK, Aug. 20, 2014 /PRNewswire/ -- Now in our
11th year, New
York-centric Bond No. 9 has become a global brand,
sold in 35 countries. So when it came to honing in on a locale
for our latest eau de parfum, we chose Queens—the world's
most global and ethnically diverse urban area. Like the
borough, the scent of Bond No. 9 Queens is appropriately
inclusive—a breakthrough tuberose-rich eau de parfum that
isn't sugary or sweet, but rather will appeal to a broad
base—male and female, king and queen, flamboyant and
restrained.
To view the multimedia assets associated with this release,
please click:
http://www.multivu.com/players/English/7297451-Bond-No-9-Queens-most-ethnically-diverse-place-on-earth/
We've built our reputation as a New World perfumer
scent-mapping the neighborhoods of our incomparably great city,
starting with the iconic neighborhoods of Manhattan, gradually expanding to seaside
enclaves in and around the Hamptons, and making inroads in
Brooklyn, land of the hip and
cool. Now entering our 11th year, there's another
outer borough we're proudly calling our own—and this one arguably
is the most eclectic, indefinable, and possibly inscrutable of
all. It was named for the 17th century
Portuguese princess Catherine of Braganza, ruler of
England, Scotland, and Ireland. You don't mess
with her or her namesake landmass. Yes, the borough has a
reputation for affability, but it's also Martin Scorsese, John
McEnroe, Louis Armstrong,
Christopher Walken's turf. What's
more, this year marks the 50th anniversary of the New
York World's Fair.
Queens, the scent, designed with plenty of diffusion,
places its key ingredient, tuberose, in an unexpected contemporary
context, preceding it with citrussy bergamot, come-hither
blackberry, and haunting cardamom topnotes. And then when
explosive and succulent tuberose does appear, it's tempered
by velvety champaca and tea-like osmanthus, and sustained by
reliable base notes—sandalwood, musk, amber, and benzoin
resin.
As for the Queens bottle: Etched in gold leaf on the front
is a whirling rendering of the World's Fair's iconic geodesic
dome; and on the back, a simple long-tailed Q. The
background color? All-inclusive, multi-gendered royal purple,
appropriately enough.
Bond No. 9 New York: In business for eleven years,
Bond No. 9 is an edgy downtown perfumery, committed to designing
artisanal scented evocations of the neighborhoods and streets of
New York—from Riverside Drive to Chinatown to Coney Island. Bond
No. 9 has a dual mission: To restore artistry to perfumery, and to
mark every New York neighborhood
with a scent of its own. Each fragrance represents a specific
downtown, midtown, or uptown locale or a city-wide
sensibility.
Queens arrives on-counter September 18,
2014 Price: 100ml, $270;
50ml, $195; candle, $105; body silk, $110
To view the multimedia assets associated with this release,
please click:
http://www.multivu.com/players/English/7297451-Bond-No-9-Queens-most-ethnically-diverse-place-on-earth/
SOURCE Bond No. 9 New York