KUALA LUMPUR, Malaysia,
March 4, 2015 /PRNewswire/ -- Buyers
flocked to Southeast Asia's
leading furniture fair when the 21st Malaysian
International Furniture Fair (MIFF) opened Tuesday to kick off the
buying season in Asia.
Yang Berbahagia Datuk Himmat Singh, Secretary General, Ministry
of Plantation Industries and Commodities representing Yang
Berhormat Datuk Amar Douglas Uggah Embas, Minister of Plantation
Industries and Commodities, Malaysia officiated the annual show that
brought together over 500 exhibitors from 15 countries in one of
the most robust trading platforms in the global furniture
industry.
Organised by UBM Malaysia, the five-day event at the Putra World
Trade Centre (PWTC) and Matrade Exhibition and Convention Centre
(MECC) has drawn 10% new exhibitors and strong pre-registration of
first time attendees from all over the world.
Buyers will be kept busy with the wide displays of newest
products and selections from Malaysia, China, Taiwan, Indonesia, Hong
Kong, Singapore,
South Korea, United States, India, Spain,
Bulgaria, Italy, Japan,
Finland and France packing 80,000 square metres of
exhibition space.
The show offers the full range of furniture with extensive
selections of modern and contemporary styles for dining, bedroom,
living room, office, children, occasional, outdoor as well as
furniture fittings and hardware.
Based on visitor trend, MIFF 2015 is anticipated to attract
attendees from as many as 140 countries and regions, drawn by the
solid reputation of value and quality products of the show.
The high diversity of attendees has made MIFF increasingly
attractive as the gateway to new markets in Southeast Asia and other emerging regions
including East Europe,
South Asia, East Asia, Africa and the Middle East.
Last year, the show was visited by nearly 20,000 including 6,171
international buyers from 141 countries and regions, and orders
again hit a high of US$892 million
from US$854 million in 2013.
For the first time, state agency Malaysian Timber Council has
teamed up with MIFF and China-based Malaysian designer
Philip Yap to present a showcase
called "Designing with Malaysian Hardwood - Collection
Number 1," featuring contemporary
living and bedroom sets made of Sepetir, a light golden
brown tropical hardwood, at PWTC.
Other highlights includes five seminars starting Wednesday to
enhance networking and educational opportunities with international
industry experts, among them design consultants, Enrico G. Cleva, Roberta
Mutti and Franz Rivoira of
Italy, as well as Arlene Flecha and Jake
Miller from the United States Consumer Product Safety
Commission.
Taking place on Thursday is the announcement and presentation of
prizes to the winners of the young talent MIFF Furniture Design
Competition and top exhibitors for best product and booth displays.
The prototypes of the 10 finalists of the design competition are
displayed at MECC.
Walk-in registration counters are open during the show time from
9.30am to 6pm daily from Mar 3 (Tuesday) to Mar
6 (Friday) and 9.30am to 5pm
on Mar 7 (Saturday).
MIFF is among a dozen key industry shows in Asia owned by UBM, that includes Furniture
China, Index Trade Fairs Mumbai, Indonesia International Furniture
Expo and FIDexpo in Russia.
Dato' Dr. Tan Chin Huat, MIFF Chairman, said: "The
overall response reflects the importance of MIFF as a highly
effective trade platform in the international market place, one
that stands out for value, quality, variety and world class show
experience. Our goal is always to continue and develop MIFF to
benefit exhibitors and buyers alike. We strive to make the show
even better every year."
Jime Essink, President and
CEO, UBM Asia, said: "The trade show industry still has plenty
of room to grow in Southeast Asia. We are excited that,
finally, more exhibition space will be ready in Kuala Lumpur by 2017. This will open exciting
opportunities to expand and bring more events here. The launch of
the ASEAN Economic Community from this year will be
another key driver for the show industry in the region."
For more information on the event, highlights and exhibitor
profiles, visit www.miff.com.my
About MIFF (www.miff.com.my)
Malaysian International Furniture Fair (MIFF) is an
export-oriented furniture trade show held annually in Kuala Lumpur, Malaysia. It is also a global
leading trade show approved by UFI, The Global Association for
Exhibition Industry. Since 1995, MIFF has nurtured invaluable
partnerships between thousands of buyers and furniture makers
across the globe.
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SOURCE UBM Asia (Malaysia)