Canadians exceed National Coffee Day goal to
share 10,000 free cups of coffee in 10 days
OAKVILLE, ON, Oct. 20, 2016 /CNW/ - On September 29, Tim
Hortons kicked off a national pay-it-forward chain by
releasing 100 special-edition Tim Cards across the country and
challenging Canadians to help share 10,000 free cups of coffee in
10 days. In true Canadian spirit, Guests exceeded the goal and paid
it forward more than 12,000 times, with cards reaching more than
120 cities and travelling almost 25,000 km nationwide.
From Campbell River, B.C. to
St. John's, N.L. and as far north
as Fort McMurray, Alta., the
special-edition Tim Cards travelled coast to coast and to cities as
large as Toronto and communities
as small as Degelis, Que.
The Tim Cards even made their way to military personnel at
Canadian Forces Base Borden in Simcoe County, Ont., who paid it
forward 545 times in one day. But, the pay-it-forward record for a
single card goes to one that made the 20 km trip from Prescott, Ont. to Brockville, Ont., sharing 1,119 coffees along
the way.
"We're thrilled to see that our Guests continued to share these
Tim Cards over the full 10 days so everyone could enjoy a free cup
of Canada's favourite coffee," says Sami
Siddiqui, President, Tim Hortons
Canada. "Thanks to their community spirit, we were able to
exceed our pay-it-forward goal and spread some kindness across the
nation."
Tim Hortons
Pay-it-Forward Highlights:
- One card travelled 4,386 km alone, making it from Richmond, B.C. to Toronto, Ont.
- One card visited three different provinces: starting in
Nova Scotia, stopping in
New Brunswick and eventually
making its way to Prince Edward
Island
- Some communities kept their cards close to home including
Dryden, Ont. that shared a single
card 106 times at the same location over six days; and Campbell River, B.C. that shared a single card
64 times at seven different locations in the community
- One card visited seven different communities in British Columbia over 10 days including
Delta, Coquitlam, Burnaby, Vancouver, Surrey, Squamish and Richmond
- Ontario shared the most
coffees in 10 days with a total of 8,139 across 66 different
communities, followed by British
Columbia that shared 2,448 coffees across 16 different
communities
The Tim Cards were distributed randomly at Tim Hortons
Restaurants and public locations all across Canada and were valid
for one free coffee per transaction. After each coffee was
purchased, the Tim Cards automatically reloaded and Guests were
able to pass on the card again and again throughout the 10-day
campaign.
As Canadians continue to spread their own acts of kindness in
Tim Hortons Restaurants across the country, Guests are encouraged
to share their stories online at www.everycup.ca and on social
media using #WhyWeBrew.
Join the conversation online:
Subscribe to Tim Hortons on Youtube,
youtube.com/TimHortons
Like Tim Hortons on Facebook,
facebook.com/TimHortons
Follow Tim Hortons on Twitter,
@TimHortons
Follow Tim Hortons on Instagram,
@TimHortons
Add Tim Hortons on Snapchat,
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About TIM
HORTONS®
TIM
HORTONS®, part of Restaurant Brands
International, is one of North
America's largest restaurant chains operating in the quick
service segment. Founded as a single location in Canada in 1964, TIM
HORTONS® appeals to a broad range of consumer
tastes, with a menu that includes premium coffee, hot and cold
specialty drinks (including lattes, cappuccinos and espresso
shots), specialty teas and fruit smoothies, fresh baked goods,
grilled Panini and classic sandwiches, wraps, soups, prepared foods
and other food products. As of June 30,
2016, TIM HORTONS®
had more than 4,400 system wide restaurants located in Canada, the United
States and the Middle East.
More information about the Company is available at
www.timhortons.com.
About Restaurant Brands International
Restaurant
Brands International Inc. is one of the world's largest quick
service restaurant companies with approximately $23 billion in system sales and over 19,000
restaurants in approximately 100 countries and U.S. territories.
Restaurant Brands International owns two of the world's most
prominent and iconic quick service restaurant brands – TIM HORTONS®
and BURGER KING®. These independently operated brands have been
serving their respective guests, franchisees, and communities for
over 50 years. To learn more about Restaurant Brands International,
please visit the Company's website at www.rbi.com.
SOURCE Tim Hortons