TOKYO, Feb. 27, 2017 /PRNewswire/ -- LONGi Group
recently announced that it has renamed its overseas brand LERRI
Solar, which encompasses its solar cell and module businesses, as
LONGi Solar. The company will participate in PV Expo 2017 in
Tokyo, Japan from March 1 to March 3, 2017, with its new brand
identity.
LONGi Group, a global leader in monocrystalline silicon
industry, has built an entire industry value chain encompassing the
upstream (silicon ingots and wafers), midstream (solar cells and
modules) and downstream (utility and distributed generation power
stations) of the solar industry with the support of its advanced
monocrystalline technologies. The launch of its brand integration
strategy demonstrates LONGi Group's commitment to becoming a
leading global solar technology company.
By capitalizing on the group's overall strengths in
monocrystalline technologies, LONGi Solar focuses on the research,
development and manufacturing of high-efficiency, cost-effective
monocrystalline photovoltaic products with the aim of providing
owners of solar facilities and their investors with solutions that
reduce the cost of per kilowatt hour of electricity generated using
LONGi Solar's cells and modules. To be showcased at the Japan PV
Expo are the company's wide range of high performance
monocrystalline products including its 305W 60-cell PERC
module.
LONGi Group President Li Zhenguo said, "As the world's largest
monocrystalline wafer manufacturer, LONGi Group has established a
leading market position and high level of brand recognition in the
global monocrystalline wafer markets. Being recently named a Tier
One module supplier by Bloomberg New Energy Finance is a testament
to our achievements across the solar value chain. The renaming of
the LERRI Solar brand consisting of our solar cell and module
businesses as LONGi Solar highlights LONGi Group's determination
and confidence in expanding its solar cell and module businesses in
overseas markets. We believe that the LONGi Group's brand
integration strategy will help power the evolution of our business
interests worldwide."