Besado set for national media blitz with Sirius XM Radio launch
21 March 2017 - 12:45AM
International Spirit and Beverage Group Inc., (a Nevada
Corporation) (OTCPK:ISBG) is pleased to announce that it has signed
an agreement with Sirius XM Satellite Radio (NYSE:SIRI) to create
brand awareness for the newly launched website
www.besadotequila.com for Besado Platinum Tequila™. Known as
the "Forbidden Tequila," Besado has a unique, botanically infused
blend of aphrodisiac herbs of Maca, Damiana and Ginseng.
Now that the company has binding agreements with Park Street
(www.parkstreet.com) and Passion Spirits (www.passionspirits.com)
finalized as of last week for its Besado Platinum Tequila™, the
next step was identifying a nationally syndicated media outlet that
would match the targeted demographic for Besado, which Sirius XM
Radio achieves flawlessly. With the new agreement in place, our
product will be showcased on a national stage during the height of
the NCAA March Madness festivities, along with live reads on The
Jenny McCarthy Show as well as by Jim Norton and Sam Roberts. After
many months in the planning stages, this relationship will now
bring our business model into focus and allow the company
objectives to be achieved.
The company believes that the new marketing agreement will
greatly expand its present reach and help bring the exposure needed
to capture such markets as California, Georgia, Illinois, Arizona
and Colorado. Besado was already available Texas, Florida,
Louisiana, New York, Maryland and New Jersey. Park Street brings to
ISBG the tools required and the tangible support services necessary
to deliver Besado directly to the consumer with innovative
solutions and exceptional service, on a much larger scale than the
company was able to reach previously. Passion Spirits provides the
online platform needed to deliver our world class beverage to the
consumer’s doorstep with the click of a few buttons. With the
launch of the online store being ahead of schedule, consumers will
have that luxury beginning today.
“According to market data, at the end of the most recent
quarter, Sirius XM Radio had over 31 million paid subscribers,”
said ISBG Chairman and President, Alonzo Pierce. “McCarthy’s
‘Dirty, Sexy, Funny’ show is cutting edge, product-relevant and
reaches a target audience that perfectly aligns with our marketing
goals. The alcohol industry hit $5 trillion in sales last
year. With the execution of this agreement with Sirius Radio,
the final piece of the puzzle is now in place to tap into this
hugely lucrative market sector and should provide shareholders the
opportunity to see record setting revenues in 2017 and beyond.”
The partnership begins today as :30 Besado spots will begin
running on “Dirty, Sexy, Funny” on a regular basis. The McCarthy
show airs weekdays from 10:00 a.m. to noon on STARS.
“Besado’s amazing flavor profile and disruptive packaging gets
people talking–just like Jenny McCarthy does on her show,” said
Terry Williams, CEO of International Spirit and Beverage Group.
“She says what’s on her mind and really doesn’t care what people
think–that’s the ‘in your face’ attitude we are looking for in a
marketing partner for our Besado Platinum Tequila™.”
With the on air advertising now finalized, International Spirit
and Beverage Group is now, having stock already in place in over
100 brick and mortar stores in addition to the online platform in
Passion Spirits, poised to effectively harness its share of this
massive market for our unique, and downright sexy Tequila
product.
As referenced in previous press releases, the agreements now in
place will allow us to meet or exceed our revenue projections of
$2-3 million USD in 2017, with a ramping up of revenues in 2018 to
$10M USD. We want to thank our loyal shareholders for their
patience and commitment to the company, and we hope that today’s
news clarifies the painstaking process of coordinating the many
moving parts needed to arrive at this moment in our history. We
look forward to sharing more positive developments occurring for
the company with our shareholders as well as prospective
shareholders, in the very near future.
About ISBG: ISBG is a Nevada-based alcoholic
beverage company specializing in the development, marketing and
global sales of innovative wine and spirits brands. The Company's
expertise lies in the strategic development and aggressive early
growth of its brands and establishing these brands as viable and
profitable. ISBG intends to build its own brands while seeking out
individual acquisition candidates to continue to develop its
pipeline of new brands into the ISBG portfolio. For more
information visit: www.isbg.global
About Park Street: Park Street
is a technologically driven provider of alcoholic beverage
importing, back-office, and enterprise resource planning solutions.
Services include, among others, logistics management, order
fulfillment, regulatory compliance, accounting, distributor
customer service, data management, working capital, and more.
Founded in 2003, Park Street serves hundreds of brands from the
United States and around the world. For more information visit:
www.parkstreet.com
Forward Looking Statements: This press
release may contain forward-looking statements that involve risks
and uncertainties. These statements relate to future events or our
future financial performance. In some cases, you can identify
forward-looking statements by terminology including "could", "may",
"will", "should", "expect", "plan", "anticipate", "believe",
"estimate", "predict", "potential" and the negative of these terms
or other comparable terminology. While these forward-looking
statements, and any assumptions upon which they are based, are made
in good faith and reflect our current judgment regarding the
direction of our business, actual results will almost always vary,
sometimes materially, from any estimates, predictions, projections,
assumptions or other future performance suggested in this report.
Except as required by applicable law, we do not intend to update
any of the forward-looking statements so as to conform these
statements to actual results. Investors should refer to the risks
disclosed in the Company's reports filed from time to time with the
Securities and Exchange Commission and available at
www.sec.gov.
For Additional Investor Information: International Spirit & Beverage Group, Inc. info@isbg.global