TOKYO, July 21, 2018 /PRNewswire/ --
Joint effort by Tiger Beer, WWF
and KENZO seeks to drive global awareness for the
cause through unique collection inspired by wild
tigers
Tiger Beer, Asia's number one international premium beer,
has today unveiled the Rare Stripes collection at the
KENZO store at Ginza Six in Tokyo,
Japan. The collection represents a unique partnership
between WWF in collaboration with iconic French fashion house KENZO
to raise awareness of endangered wild tigers.
(Photo:
https://mma.prnewswire.com/media/721298/KENZO_team.jpg )
Talking to guests and media at the
launch event, Venus Teoh,
International Brand Director for Tiger Beer, shared: "True to our
spirit of uncaging creativity and providing a platform for emerging
talent to the world, Tiger Beer has brought together our partner
WWF, the co-creative directors of KENZO, Humberto Leon and Carol
Lim, and four handpicked young artists to create the limited
edition Rare Stripes collection."
"This collection is another one of the ways we're raising global
awareness and funds for endangered wild tigers. We want people to
take action to save the wild tigers, our beloved brand
icon, from extinction," she continued.
Michael Baltzer, Leader of Tigers
Alive Initiative (WWF) added: "Every day we see tigers used in
popular culture - in fashion motifs, on premium products and on
billboards. Yet, tigers in the wild are in danger of becoming
extinct. WWF is a leader in an ambitious global effort to double
wild tigers but the tiger needs every help it can get. We are
therefore delighted to have this powerful partnership with Tiger
Beer and KENZO. We hope it sets a new wave of action and awareness
from other brands for wild tigers."
KENZO's co-creative directors, Humberto
Leon and Carol Lim and the
four emerging artists that designed the collection were also
present to launch the collection. Urging guests to lend their
support to the cause, Humberto shared: "Carol and I had been hoping
to work with WWF for some time and we were delighted that Tiger
Beer brought us together. We hope our collaboration with WWF and
these four great artists for this important cause will inspire
people around the world to learn more about saving wild tigers. The
reality is that if we don't take action now, we could very easily
lose these animals forever."
The four artists hailing from Cambodia, Malaysia, Singapore and the
United States also drew inspiration from their trip to
Cambodia where they worked closely
with Leon and Lim to design the collection and heard from Phurba
Lendhup, a WWF Wildlife Specialist from Bhutan, first-hand about the plight of wild
tigers.
The launch event, which hosted over 150 guests and members of
the media, provided an exclusive preview of the eight unique
designs available for sale in the collection, aptly displayed
within coat hangers fashioned out of snare wire traditionally used
in poaching, in a bid to further drive home the plight of wild
tigers.
The Rare Stripes collection officially drops at
3pm on July
21, with a limited number available via selected KENZO
retail stores internationally from the beginning of August. 100% of
the proceeds from the sale of the collection, which is made using
Global Organic Textile Standard (GOTS) compliant organic cotton,
will go to WWF in support of doubling the world's wild tiger
population.
This is the second year of a six-year partnership between Tiger
Beer and WWF to support WWF's global efforts in tiger conservation.
The first year of the WWF partnership featured the successful
#3890Tigers campaign, which invited people from around the world to
pledge against illegal tiger trade by merging their 'selfies' with
one of six bespoke tiger artworks created by global artists using
the power of Artificial Intelligence (AI) technology.
For more information about the Tiger Beer x WWF partnership,
their collaboration with KENZO and the Rare Stripes
collection, please visit http://tigerbeer.com/rarestripes and
#rarestripes.
For hi-res visuals of the Rare Stripes collection and the launch
event, kindly download them here.
ABOUT TIGER BEER:
Tiger Beer was born in 1932 on the streets of Singapore. A stone's throw away from the
equator, its unique tropical lagering technique meant it was able
to brew a beer that would keep Asia cool. In 2015, it started using the rays
of the tropical sun for brewing, with over 8,000 solar panels
installed on the rooftop of its facility in Singapore. Now, every Tiger Beer consumed in
Singapore is brewed by the sun.
Furthering its commitment towards global sustainability, 2017 has
also seen Tiger Beer take Air-Ink, the world's first ink created
from air pollution, to the streets of the world through creative
collaborations with the best emerging artists, creating beautiful
artworks out of pollution. Tiger Beer is the number one premium
beer in Asia, and the world's
fastest growing premium beer, available in more than 50 markets
across the globe. For more information, please visit
http://www.tigerbeer.com .
ABOUT HEINEKEN:
HEINEKEN is the world's most international brewer. It is the
leading developer and marketer of premium beer and cider brands.
Led by the Heineken® brand, the Group has a portfolio of more than
300 international, regional, local and speciality beers and ciders.
We are committed to innovation, long-term brand investment,
disciplined sales execution and focused cost management. Through
"Brewing a Better World", sustainability is embedded in the
business and delivers value for all stakeholders. HEINEKEN has a
well-balanced geographic footprint with leadership positions in
both developed and developing markets. We employ over 80,000
employees and operate breweries, malteries, cider plants and other
production facilities in more than 70 countries. Heineken N.V. and
Heineken Holding N.V. shares trade
on the Euronext in Amsterdam.
Prices for the ordinary shares may be accessed on Bloomberg under
the symbols HEIA NA and HEIO NA and
on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored
level 1 American Depositary Receipt (ADR) programmes: Heineken N.V.
(OTCQX: HEINY) and Heineken Holding
N.V. (OTCQX: HKHHY). Most recent information is available on
HEINEKEN's website: http://www.theHEINEKENcompany.com and follow us
on Twitter via @HEINEKENCorp.
ABOUT WWF:
WWF is one of the world's largest and most respected independent
conservation organizations, with over 5 million supporters and a
global network active in more than 100 countries and
territories. WWF's mission is to stop the degradation of the
Earth's natural environment and to build a future in which humans
live in harmony with nature, by conserving the world's biological
diversity, ensuring that the use of renewable natural
resources is sustainable, and promoting the reduction of
pollution and wasteful consumption. Visit http://www.panda.org/news
for latest news and media resources and follow us on Twitter
@WWF_media.
ABOUT KENZO:
KENZO was founded by Japanese designer, Kenzo Takada in Paris in 1970. With its colorful prints and
declaration of freedom, KENZO shook up the couture codes of the
time by irreverently breaking the rules. In 2011, Humberto Leon and Carol
Lim took post as Co-Creative Directors. At the core of their
approach, travel, culture and fashion manifest in all that they do.
KENZO has become known for its groundbreaking collaborations with
avant-garde artists, musicians, actors, and designers. During their
time at KENZO, Carol and Humberto have created a successful
perfume, "KENZO World", introduced a new line "KENZO - La
Collection Memento" and have opened new stores in Paris, Barcelona, Tokyo, Seoul
and Shanghai.