DAVOS, Switzerland,
Jan. 21, 2019 /PRNewswire/
-- Building on the success last month of its first-ever
Hispanic Leadership Summit at the United Nations, the We Are All
Human Foundation is bringing its advocacy of the U.S. Hispanic
community to the World Economic Forum, where it will promote 'The
Hispanic Promise,' a pledge which calls on companies to support
U.S. Hispanics as employees, customers and citizens.
"We are here to enlighten and educate business leaders on the
unrealized potential of U.S. Hispanics, the underappreciated heart
of the American economy," said Claudia Romo
Edelman, a Swiss-Mexican diplomat and founder of We Are All
Human. "At a time when they are often misperceived, U.S. Hispanics
cannot afford to be invisible. Their potential must be felt and
understood wherever business leaders are, including at influential
platforms such as the United Nations and the World Economic
Forum."
'The Hispanic Promise' specifically asks signers to "commit to
creating inclusive [workplace] environments" and "to take positive
actions to hire, promote, retain, and celebrate Hispanics as
employees, customers and citizens." The commitment also calls on
businesses to promote "employee engagement, mentorship programs,
employee or business resource groups, talent advancement," and
"inclusive" company cultures, "where employees feel they belong,
are valued, and have a voice."
U.S. Hispanics currently account for 18 percent of the U.S.
population — more than 55 million people. In addition, they will
account for $1.7 trillion of U.S.
purchasing power by 2020, and their contribution to annual U.S. GDP
has been estimated to be $2.13
trillion, the equivalent of the seventh largest economy in
the world, according to a recent report by the Latino
Donor-Collaborative.
"As we agreed during our recent summit of more than 300 U.S.
Hispanic and Latinx leaders, the U.S. Hispanic community remains
underrepresented and under-served despite its significant size and
value," said Romo Edelman. "This is
a missed opportunity for brands and companies, because increasingly
you cannot grow in the largest economy in the world without
succeeding with Hispanics."
In addition to promoting the promise, on Thursday, January 24, Romo Edelman will help lead a panel discussion
at the World Economic Forum about business opportunities in the
U.S. Hispanic market. We Are All Human is co-hosting the panel with
Microsoft, and Alan Murray,
president and CEO of Fortune magazine, is moderating. Other
panelists include Brad Smith,
president & chief legal officer of Microsoft, and Cid Wilson,
president & CEO, Hispanic Association on Corporate
Responsibility (HACR).
During the panel, Romo Edelman
will share insights from We Are All Human's Hispanic Sentiment
Study, which the non-profit conducted last fall with the Zeno
Group, a global communications firm. The survey of more than 2,500
U.S. Hispanics offers insights into how companies and brands
connect with U.S. Hispanic/Latinx consumers.
"Our Hispanic Sentiment Study has shown us the importance of
shared values to U.S. Hispanics and the companies and brands they
choose to do business with," Romo
Edelman said. "The Hispanic dream is very much the American
Dream, and Hispanics want companies and brands to respect and
support their pursuit of it."
We Are All Human's Hispanic Sentiment Study found:
- 84 percent of U.S. Hispanics are more favorable toward
companies and brands that play a positive role in their lives and
their community.
- 81 percent of U.S. Hispanics would be more loyal towards a
company that helps solves issues and challenges in their lives and
in their community.
- In open-ended questions, U.S. Hispanics and Latinx respondents
said they want companies and brands that are "honest,"
"respectful," and "transparent," and that "take care of the
environment," "give back to the community," and "provide good
wages."
Also, while at Davos, We Are
All Human is releasing a post-event summary of its first Hispanic
Leadership Summit, which was held last month at the United Nations.
The report summarizes key insights and observations by speakers and
attendees, including the three themes they voted on as their top
choices for a common Vision 2020 Agenda for the U.S. Hispanic
community — access to education, financial empowerment and
improving the image of Hispanics and Latinos. The full report can
be found here.
About 'The Hispanic Promise'
'The Hispanic Promise' is
backed by initial partners Hispanic Association of Corporate
Responsibility, U.S. Hispanic Chamber of Commerce, and Hispanic
C-Suite Corporate Council.
About We Are All Human
We Are All Human is a
foundation dedicated to advancing the agenda of equity, diversity,
and inclusion.
In October 2018, the Foundation
unveiled the results of its Hispanic Sentiment Study, which focused
on the outlook of the U.S. Hispanic/Latino community by
exploring insights pertaining to politics, business, education, and
personal values. Conducted September 15-19,
2018 by the global communications firm Zeno Group, the
Hispanic Sentiment Study surveyed more than 2,500
Hispanics/Latinos, aged 14 and older, across the United States.
For more information, visit www.WeAreAllHuman.org.
Contacts:
Michelle Cooprider
Michelle@weareallhuman.org
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SOURCE We Are All Human