WHITE PLAINS, N.Y.,
Dec. 13, 2019 /PRNewswire/ -- During
the course of the past decade, the American yogurt category has
grown to approximately $8 billion.
Danone North America, America's largest maker of dairy yogurts and
plant-based yogurt alternatives, conducted a review of total dollar
sales for all the innovations launched across the entire yogurt
category between 2010 and 2019 and Light & Fit Greek earned the
top spot as the best-selling yogurt innovation of the
decade.1,2,* To celebrate this exciting achievement, the
company convened media and influencers last night to unveil an
exciting portfolio of yogurt innovations to kick off the next
decade, celebrate the company's 100-year history of yogurt making
and formally introduce Pedro
Silveira, the company's new president of yogurt.
Additionally, for every person in attendance at the event, Danone
North America will make a donation enabling City Harvest to rescue
and deliver 100 pounds of food for New
York City residents in need.
"From smartphones to influencers, momentous changes have moved
American culture during the 2010s. And in supermarkets one place
where culture has changed forever is the yogurt aisle," said
Pedro Silveira, President, Yogurt at
Danone North America. "Today, Danone North America makes one in
every three yogurts sold in the U.S.1,* Our amazing
house of brands, which includes yogurts and yogurt alternatives
such as Activia, Dannon, Danimals, Light & Fit, Oikos, Silk, So
Delicious Dairy Free and Two Good, has positioned us to give
consumers what they want and offer them choices, for example to
support flexitarian eating patterns as they gain popularity. Acting
in response to consumers through our house of brands has driven our
ability to grow the category overall."
Danone North America's market share in the yogurt category
evolved from 27 percent in 2007-2008, when the company was the
number two player to more than 33 percent in 2019, earning Danone
North America the position as market leader.1,* The
yogurt market has grown during the course of this decade from less
than $6 billion to nearly
$8 billion thanks to innovations in
fast-growing segments such as reduced sugar, probiotics, kids and
plant-based yogurt alternatives, largely led by Danone North
America. The company kicked off the 2010s with the launch of Light
& Fit Greek in 2012 and is now closing the decade with the
successful launch of Activia Dailies in 2018 and the launch of Two
Good Greek Lowfat Yogurt, which, with its game-changing,
patent-pending slow straining process, grew to become the biggest
innovation of the yogurt category and a top 10 food and beverage
innovation overall in 2019.1
Looking ahead to 2020, the company unveiled a rich portfolio of
yogurt and yogurt alternative innovations meeting consumer demand
for lower sugar and plant-based options, as well as more sweetener
options and delicious new textures including:
- Activia Less Sugar** & More Good; Activia Dairy-Free yogurt
alternatives
- Danimals Organic Smoothies
- Light & Fit Icelandic Style Skyr Yogurt
- Oikos Nut Butter Blends; Oikos Sweetened with Honey, Maple
- Silk Almondmilk Yogurt Alternative Mix-ins
- So Delicious Coconutmilk Yogurt Alternative Pairings
"For the past 100 years, we have always put the diverse
interests of consumers first, and year after year, our innovations
are leading the category – growing it and bringing consumers into
the yogurt aisle – whether they are new or returning," said
Silveira. "We're incredibly proud to have started and ended the
2010s with breakthrough innovations and look forward to making the
yogurt aisle a vibrant and exciting destination in the American
supermarket as we enter a new decade."
*includes dairy yogurt and plant-based yogurt alternatives.
**At least 40% less sugar than regular Activia Greek nonfat yogurt.
Activia Less Sugar, More Good: 9g total sugar; Activia Greek:
16-21g sugar (varies by flavor) per 5.3 oz.
About Danone North America
Danone North America is a
purpose-driven company with a portfolio of dairy and plant-based
foods. As the world's largest Certified B Corporation®,
Danone North America is committed to the creation of both economic
and social value, while nurturing natural ecosystems through
sustainable agriculture. Our portfolio of brands includes:
Activia®, DanActive®,
Danimals®, Dannon®, Good Plants™,
Horizon Organic®, International Delight®,
Light & Fit®, Oikos®,
Silk®, So Delicious® Dairy
Free, STōK®, Two Good™, Vega®,
Wallaby® Organic
and YoCrunch®. With more than 6,000 employees
and 13 production locations across the U.S., our mission is to
bring health through food to as many people as possible. For
more information, visit www.danonenorthamerica.com. For more
information on Danone North America's B Corp™ status,
visit: https://bcorporation.net/directory/danone-north-america.
1 IRI Infoscan, MULO Channels & Data. Ending
11-24-19.
2 IRI Household Panel Data, All Outlets.
2010-YTD Ending 11-24-19.
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SOURCE Danone North America