DOWNERS GROVE, Ill.,
Dec. 9, 2021 /PRNewswire/
-- Optimum Nutrition® ("ON"), a global leader in sports
nutrition, has forged its first partnerships with college athletes
under the new NIL guidelines. To launch the new Orange Blast flavor
of its popular AMIN.O. ENERGY® Plus Electrolytes Sparkling
Hydration Drink, ON is working with student athletes in
Texas.
"Optimum Nutrition is proud to support these college athletes as
they strive to reach their performance goals in their chosen sport,
in the classroom and beyond," said Jim
Hogan, senior brand director at Optimum Nutrition. "ON
supports and recognizes athletes at every level for their
dedication and commitment to achieving their personal best."
Optimum Nutrition will work with Texas athletes across an array of sports
including basketball, swimming and track and field, making the
brand one of the first to leverage multiple NIL relationships
within a single school's athletic program, and to showcase athletic
talent outside of the big four sports. Athletes Optimum Nutrition
will activate for its campaign include:
- Christian Bishop, basketball
forward
- Drew Kibler, swimmer and
three-time medalist at the 2019 Pan American Games
- Chanel Brissett, track and field
hurdler and sprinter and silver medalist at the 2019 Pan American
Games
"The new NIL policy is an exciting opportunity for student
athletes to be rewarded for all the hard work they put in," said
swimmer Drew Kibler. "For me, when
it comes to partnering with brands, I want to try to find brands
that align with my goals, and Optimum Nutrition is a brand that
helps me get to where I want to be."
Kibler and the other athletes will be featured in social and
digital media promoting the Optimum Nutrition AMIN.O. Energy
beverage, with a nod to the connection between the newest flavor
launch, Orange Blast, and a favorite color in the state. The
integrated campaign from Optimum Nutrition also will feature
content from current student and alumni social influencers, and
distribution of 10,000 samples of the "anytime energy" beverage on
and around campus in Austin during
major sporting events, finals week, recreational sports activity
and other appropriate use-case moments.
"Our AMIN.O. Energy ready-to-drink beverage is ideal for busy
college students," said Hogan. "They are looking for anytime energy
to support them through early morning classes, post-lunch classes,
practice, workouts, gamedays, late night studying and more."
The ESSENTIAL AMIN.O. ENERGY® Plus Electrolytes provides anytime
energy, wherever the day might take you. It offers a combination of
five grams of amino acids, 100 milligrams of caffeine from natural
sources and electrolytes to support performance, endurance and
active living. Each sleek, 12-ounce can of the lightly carbonated
beverage is only five calories and contains zero sugar and no
artificial colors.
Since its launch in 2018, ESSENTIAL AMIN.O. ENERGY® Plus
Electrolytes has been one of the fastest-growing products in the
Optimum Nutrition portfolio. Orange Blast is the newest addition to
the family of fruit flavors, which includes Blueberry Lemonade,
Mango Pineapple Limeade, Juicy Strawberry and more.
New ESSENTIAL AMIN.O. ENERGY® Plus Electrolytes Sparkling
Hydration Drink in Orange Blast flavor is available in Texas at Buc-ee's, nationally at QuikTrip,
Speedway and Vitamin Shoppe retailers and online at Optimum
Nutrition and Amazon. For more information on the ESSENTIAL AMIN.O.
ENERGY Plus Electrolytes Sparkling Hydration Drink from ON and
other ON products, visit www.optimumnutrition.com.
About Optimum Nutrition®
Part of Glanbia Performance Nutrition, Optimum
Nutrition® is a leading global sports nutrition
brand. We produce a wide variety of delicious, high-quality
nutritional foods and beverages that support an active and
healthy lifestyle, including bars, protein powders, ready-to-drink
shakes and beverages, energy products, multivitamins and more.
Optimum Nutrition® GOLD STANDARD 100% WHEY™ is
universally recognized as the world's #1 best-selling whey protein
powder. With state-of- the-art manufacturing facilities
in the United States and the United Kingdom, our
products are sold in 90+ countries around the world. We're
proud to be part of a diverse and inclusive organization that
believes sports are better when everyone can join in. For more
information about Optimum Nutrition®,
visit www.optimumnutrition.com.
About Glanbia Performance Nutrition
Glanbia
Performance Nutrition (GPN) is a wholly owned subsidiary of Glanbia
(ISE/LSE: GLAPF), a global nutrition company. At GPN, our mission
is to inspire people everywhere to achieve their performance and
healthy lifestyle goals. Our leading health and wellness brands
include Optimum Nutrition®, SlimFast®, think!®, Isopure®,
Amazing Grass® and BSN®, among others. Revenues for GPN
in 2020 were approximately $1.4
billion. Visit
www.glanbiaperformancenutrition.com or www.glanbia.com to
learn more. Follow us on Twitter @GlanbiaPN.
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SOURCE Optimum Nutrition